Launch and support reality show «Queen of ball»
Agency worked with «TET» from April 2011 to June 2013. Timing campaign April – September 2011 year.
Launch and support with the help of a campaign in social media for the «1+1» media group reality show portraying high school students becaming main characters of a school graduation party.
Develop a strategy of presence in social media.
Create an active audience.
Attract an audience to view the show
1. Increase the visibility of the show.
2. Grow an audience of loyal viewers.
Our agency needed to make a magic world for schoolgirls, in which Sinderella to turn into a princess and stands as a protagonist at a school graduation party.
Primary audience is girls 16-18 years old, high school students and graduates.
Make a show in which girls from high school tell of the process to prepare for the evening festivitie and to support each other. There were 48 graduates from 12 schools in different regions of Ukraine.
We make a star out of each of them: stylists, makeup artists and hairdressers transformed «ugly duckling» into an amazing swan. All participants had albums in VK, and we told about each girl.
Followers drew their favorite participants and actively supported them. Regularly held competitions for the best drawings in groups and participants of the community created hundreds of fan artworks.
participant of community VK
coverage an unique visitors
%, growth of visitors on site TET
usinger visit on site
comments on wall VK
show sell russian «Muz-TB»