campaign to promote the market “Izyumsky” in social media
The agency worked with the Izyumsky market from March 2012 to April 2013.
Develop of communicate strategy for the promotion market “Izyumsky” in social media.
1. Increase market traffic.
2. Grow demand for rental places.
1. Збільшити відвідуваність ринку.
2. Виростити попит на орендні місця.
Buyers interested in original and niche brands that are inaccessible in Ukrainian stores at that time. Potential tenants, clothing sellers.
Positioning of “Izyumsky” how secret place for connoisseurs unique clothes and shopaholics.
Based on a legend “Izyumsky – the new Сенной market” agency was form a new audience of buyers. New audience to perceive shopping in “Izyumsky” how alternative sales of mass market. “Izyumsky” is a symbol of underground fashion: market became the permanent place for shopping stylists of tv channels and personal stylists, fashion bloggers and fashionistas at the city. Lots of celebrities visited it (Анатолий Анатолич, Алексей Дурнев, Маша Фокина, Дантес) and local celebrities in this market (Koloah, Сергей Вовк, Олимпия Вайтмусташ, Слава Кононов и др.).
%, place filled
the rent price has increased