Collaboration between Jägermeister Ukraine and Graffiti Artists
Sasquatch Digital worked with Jägermeister from 2018 to 2023.
The primary goal was to create lively, ongoing communication around the product and build interest in the range through branded merchandise.
Additional Objectives
Encourage the target audience to wear branded merch and become organic brand ambassadors.
Young people in Ukraine aged 18–24 who are interested in contemporary culture, art and nightlife. Active social media users, open to interaction and participation in polls.
An audience highly engaged with visual content and collaborative projects.
Make Jägermeister a part of local street culture by involving graffiti artists in merch creation and giving the community a voice through open voting and Stories battles.
A launch post calling for the best graffiti artists. Stories battles where followers voted for their favourites. Artist-generated content, behind-the-scenes creation of sketches, announcements and T-shirt releases. Strong focus on user-generated interaction and reposts from graffiti artists.
The audience actively joined the process: voting, reposting, commenting and increased Stories engagement. The campaign sparked dialogue and questions about purchasing the T-shirts even before the merch launch.
post views
reactions to Stories battles
Stories shares
winning artists
T-shirts sold out within a month
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