CRAFT SOCIAL MEDIA CONTENT FOR TURBO YEAST “PERVAK”

Social Media Support and Brand Communication for Pervak on Facebook

#design #moderation #paid media #social media #strategy

Pervak is a strong spirits brand with a craft-driven character and a clear stance: authenticity, tradition and respect for the product. The brand’s communication is built around honest craftsmanship — without mass-market masks.

Sasquatch Digital worked with Pervak from July 2024 to January 2025.

GOALS AND TASKS

online tasks

offline tasks

The primary goal was to rethink Pervak’s brand image on social media and present it as a craft product with depth, rather than a nostalgic cliché.

Our Objectives

1. Refresh brand perception.
2. Explain the idea of craft and craftsmanship.

3. Engage the audience in dialogue.
4. Build a consistent tone of voice.

1. Reinforce the brand’s position as a product with history and character.
2. Strengthen its image as a craft spirits brand.

3. Support overall brand recognition.

TARGET AUDIENCE

An adult audience 18+, predominantly men who value authenticity, flavour and product history. People for whom quality and meaning matter more than trends.

COMMUNICATION IDEA

Restore the true meaning of the word “craft”. Talk about craftsmanship without pretence, but with respect — through stories, details and honest language.

CONTENT

Content was built around:

• the brand and product story;
• the production process;
• consumption culture;
• craft philosophy.

Formats included posts and Stories with a focus on text, meaning and atmosphere rather than short-term hype.

FEEDBACK

The audience responded positively to the deeper, calmer tone of communication. Discussions in the comments shifted towards flavour, tradition and product culture.

RESULTS

3.5

growth in followers

47

increase in reach, %

11222376

total content reach

3000000

video views

10000

likes

all cases