Increasing the positions of Oschadbank’s branded videos in YouTube search.
Our agency worked with the bank in 2016-2019.
1. To increase the channel’s search results in YouTube.
2. To reduce the position of non-brand videos related to Oschadbank that negatively affect its image performance.
To increase audience awareness and loyalty.
Private entrepreneurs. Also, everyone who is interested in banking products and who monitors information about them on YouTube.
1. Worked out all the factors that affect ranking in YouTube (tags, titles, descriptions, comments).
2. We applied a mix of low-frequency and high-frequency tags.
3. Set up internal distribution on the channel.
4. Updated visual style of packshots.
5. Optimized all previously uploaded videos to the channel.
6. Added new videos already with the correct design.
7. Acted according to the strategy of entering the “Recommended Videos” block.
8. Used organic promotion methods.
new views
% increase in the number of views
% of all videos were in the top 50
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