Halloween Instagram Campaign Engaging Jägermeister Fans in Ukraine
Sasquatch Digital worked with Jägermeister from 2018 to 2023.
The goal was to turn Halloween into an interactive experience for fans and maximise audience engagement through an Instagram quest.
Our Objectives
Young people aged 18–24. Active Instagram users who enjoy quests, parties and unconventional approaches.
The audience resonates with Halloween themes, nightlife culture and a ready-to-play mindset.
Immerse followers in a dark, atmospheric quest that goes beyond classic content formats, creating the feeling of an “otherworldly game” with locations, creatures and real prizes.
The quest launched with an Instagram post where participants searched for content about a Halloween party in the mountains. From there, they progressed through 16 eerie locations — from the “Forgotten City” to the “Cave of Sin”.
Mythical characters appeared in Stories, while eight involved influencers shared clues and hints. Prizes included exclusive Jägermeister Halloween Edition bottles and gift vouchers.
The audience actively completed the quest, interacted with the content, commented and shared Stories. The activation not only increased brand awareness but also created genuine engagement — participants played with excitement and shared their progress.
total reach
(planned ≈ 1M)
influencer reach
reactions on posts
profile visits
participants
(the campaign delivered 300% above plan)
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