ECO ACTIVATION USING RECEIPTS

Art Objects Made from Recycled Materials by Jägermeister Ukraine

#campaign management #design #influencer marketing #moderation #social media #strategy

Jägermeister is an iconic herbal liqueur brand known for unconventional activations and support of creative and socially responsible initiatives. The brand actively engages with young urban audiences and nightlife culture.

Sasquatch Digital worked with Jägermeister from 2018 to 2023.

GOALS AND TASKS

online tasks

offline tasks

The key goal was to show that environmental initiatives can be a natural part of a lifestyle brand and to spark audience interest in giving unnecessary paper a second life.

Our Objectives

1. Explain the idea behind the eco project.
2. Engage the audience in discussion.
3. Strengthen the brand image through social responsibility and support for emerging talent.

1. Reduce paper usage and draw attention to material reuse.
2. Recycle paper receipts.
3. Involve young artists and create postcards from recycled materials.

4. Distribute eco postcards in one of Odesa’s bars.

TARGET AUDIENCE

1. Urban audiences aged 18–24 who are interested in conscious consumption, design and social initiatives.
2. People who value a brand’s stance, not just its product.
3. Active social media users, open to new forms of interaction.

COMMUNICATION IDEA

Transform ordinary paper receipts into carriers of new value — eco postcards. Demonstrate that even small actions can have an environmental impact when scaled.

КОНТЕНТ

Communication without moralising — led by example and design. An explanation of the receipt recycling concept and visual storytelling around the created art objects by artists: @_saffi, @mlnk.ir, @nactin, @vanchik_artist, @yoursummerness та @pani._.kateryna.

FEEDBACK

The audience actively responded to the unconventional approach to environmental challenges online. Offline, people visited the postcard exhibition and purchased them via donations to the NGO “Ukraine Without Waste”.

RESULTS

1

bar installed a receipt collection box

7

emerging artists involved

56

branded postcards (as a reference to the drink’s secret ingredients)

all cases