Social Media and Content Strategy for OLX Ukraine on Instagram
Sasquatch Digital worked with OLX during 2022–2023.
The primary goal was to build relevant communication for a business audience and develop an active community around the OLX brand using Social Media, paid media and content formats.
Our Objectives
Small and medium-sized entrepreneurs, business owners, startup founders and those considering OLX as a tool for developing their own business. Also users looking for practical advice for everyday life and running a business online.
Position OLX not just as a classifieds platform, but as a real business growth tool — through stories, practical advice, success cases and useful content that is easy to consume and apply in real life.
Social media content for OLX for Business on Instagram
1. Posts about business opportunities.
2. Stories about new features.
3. Practical tips for entrepreneurs.
Thematic and SEO-optimized articles for the OLX blog
1. Content about wartime-related goods.
2. Style, home and gardening lifehacks.
3. Marketing and finance topics.
Paid promotion and targeted campaigns were used to expand reach and engagement.
The OLX audience actively engaged with the content: views, engagement across Social Media formats, blog traffic and visits to the business account all increased. Communication focused on real audience needs rather than abstract targeting personas.
average monthly post reach
average ER, %
website clicks
(KPIs exceeded by 75×)
This website uses cookies to improve your experience.