{"id":7289,"date":"2026-06-24T23:17:04","date_gmt":"2026-06-24T20:17:04","guid":{"rendered":"https:\/\/ssqtch.com\/pl\/?p=7289"},"modified":"2026-07-09T13:14:56","modified_gmt":"2026-07-09T10:14:56","slug":"chesna-moderacija-dlja-libresse-polski","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/pl\/cases\/chesna-moderacija-dlja-libresse-polski\/","title":{"rendered":"UCZCIWA MODERACJA LIBRESSE"},"content":{"rendered":"\n<section class=\"libresse\" style=\"background: #801a61;\">\n<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2026\/06\/obkladinka.png\" alt=\"\" class=\"libresse__image\" \/>\n \n    <div class=\"libresse__text r1\">\n        <h1 class=\"h2\"><span style=\"color: #FFFFFF;\">UCZCIWA MODERACJA LIBRESSE<\/h1>\n        <p><span style=\"color: #FFFFFF;\">Moderacja i zarz\u0105dzanie spo\u0142eczno\u015bci\u0105<br>dla Libresse Ukraine na Instagramie<br \/>\r\n<\/p>\n\t\t \n\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2026\/06\/libressemasteroptimised-3.png\" alt=\"\" class=\"libresse__image\" \/>\t\n        <div class=\"libresse__tags\">\n                                    <a href=\"\/cases?dyzayn\">#design<\/a>\n                                    <a href=\"\/cases?kampanie-platne-kampaniya\">#kampanie p\u0142atne<\/a>\n                                    <a href=\"\/cases?moderacja\">#moderacja<\/a>\n                                    <a href=\"\/cases?social-media\">#social media<\/a>\n                                    <a href=\"\/cases?strategiya\">#strategia<\/a>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"libresse-info\" style=\"background: #b2107c;\">\n  <div class=\"libresse-info__text\">\n    <h2><span style=\"color: #FFFFFF;\">Libresse to mi\u0119dzynarodowa marka produkt\u00f3w do higieny intymnej kobiet, kt\u00f3ra konsekwentnie porusza tematy cia\u0142a, menstruacji i kobiecych do\u015bwiadcze\u0144 \u2014 bez tabu. Komunikacja marki cz\u0119sto dotyka spo\u0142ecznie wra\u017cliwych zagadnie\u0144 i wywo\u0142uje publiczne dyskusje.<\/h2>\n    <p><span style=\"color: #FFFFFF;\">Agencja Sasquatch Digital wsp\u00f3\u0142pracuje z mark\u0105 Libresse od 2015 roku.<\/p>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"libresse-targer slideLeft slider-item-1320051 section-32007552\" style=\"background: #801a61;\">\n    <div class=\"libresse-targer__image\">\n        <div class=\"libresse-targer__list\">\n             \n\t\t\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2026\/06\/dopis-6-6-2-1.png\" alt=\"\" class=\"libresse-targer__item\">\n                    <\/div>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-targer__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-targer__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <div class=\"libresse-targer__nav--mobile\">\n                                <div class=\"active\"><\/div>\n                                    <\/div>\n    <\/div>\n    <div class=\"libresse-targer__text\">\n        <h2><span style=\"color: #ffffff;\">CELE I ZADANIA<\/h2>\n        <div class=\"libresse-targer__tabs\">\n            <div class=\"active\">dzia\u0142ania online<\/div>\n            <div>dzia\u0142ania offline<\/div>\n        <\/div>\n        <div class=\"libresse-targer__content\">\n            <div class=\"active\">\n                <p>G\u0142\u00f3wnym celem by\u0142o stworzenie bezpiecznej, uczciwej i kontrolowanej przestrzeni do rozm\u00f3w na tematy cz\u0119sto stygmatyzowane lub wywo\u0142uj\u0105ce agresj\u0119.<\/p>\n<p>Nasze zadania<\/p>\n<h5><span style=\"font-weight: 400;\">1. Ochrona spo\u0142eczno\u015bci przed mow\u0105 nienawi\u015bci.<\/span><br \/>\n<span style=\"font-weight: 400;\">2. Wsparcie otwartej dyskusji bez cenzurowania realnych do\u015bwiadcze\u0144.<\/span><\/h5>\n<h5><span style=\"font-weight: 400;\">3. Wypracowanie jasnych zasad komunikacji.<\/span><br \/>\n<span style=\"font-weight: 400;\">4. Utrzymanie zaufania do marki.<\/span><\/h5>\n            <\/div>\n            <div>\n                <h5><span style=\"font-weight: 400;\">1. Wsparcie spo\u0142ecznej postawy marki i jej przekazu o normalizacji kobiecych do\u015bwiadcze\u0144.<\/span><br \/>\n<span style=\"font-weight: 400;\">2. Wzmocnienie spo\u0142ecznego wp\u0142ywu kampanii.<\/span><\/h5>\n<h5><span style=\"font-weight: 400;\">3. Ograniczenie stygmatyzacji menstruacji.<br \/>\n<\/span><\/h5>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<style>\n    .slider-item-1320051 .owl-dot.active {\n        background-color:  !important\n    }\n<\/style>\n\n\n<section class=\"libresse-content right slider-item-83777573\" style=\"background: #b2107c;\">\n    <div class=\"libresse-content__text\">\n        <h2><span style=\"color: #FFFFFF;\">GRUPA DOCELOWA<\/h2>\n        <p><span style=\"font-weight: 400;\">Kobiety w r\u00f3\u017cnym wieku oraz szersza spo\u0142eczno\u015b\u0107 online wchodz\u0105ca w interakcje z tre\u015bciami marki. Cz\u0119\u015b\u0107 odbiorc\u00f3w to osoby o konserwatywnych pogl\u0105dach lub niskiej tolerancji wobec temat\u00f3w cia\u0142a i fizjologii, co zwi\u0119ksza ryzyko toksycznych komentarzy.<\/span><\/p>\n    <\/div>\n    <div class=\"libresse-content__image\">\n        <div class=\"libresse-content__list\">\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2026\/06\/joyful-caucasian-african-women-different-ages-white-shirts-laughing-looking-camera-beige-background-1-1.png\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                    <\/div>\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n    <\/div>\n    <div class=\"libresse-content__nav--mobile\" data-color=''>\n                        <div class=\"active\" style=\"background: \"><\/div>\n                        <\/div>\n<\/section>\n\n\n<style>\n    .slider-item-83777573 .owl-dot.active {\n        background-color:  !important\n    }\n<\/style>\n\n\n<section class=\"libresse-content left slider-item-37259564\" style=\"background: #801a61;\" data-item=\"1\">\n    <div class=\"libresse-content__image\">\n        <div class=\"libresse-content__list r01\">\n                      \n\t\t\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2026\/06\/dopis-10-1-1-1.png\" alt=\"\" class=\"libresse-content__item\">\n                    <\/div>\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n    <\/div>\n    <div class=\"libresse-content__text\">\n        <h2><span style=\"color: #FFFFFF;\">IDEA KOMUNIKACJI<\/h2>\n        <p><span style=\"font-weight: 400;\">Nie \u0142agodzi\u0107 ostrych temat\u00f3w, lecz nazywa\u0107 rzeczy po imieniu. Pokaza\u0107, \u017ce krew jest czerwona, do\u015bwiadczenia s\u0105 prawdziwe, a szacunek w komentarzach \u2014 obowi\u0105zkowy.<\/span><\/p>\n    <\/div>\n\n    <div class=\"libresse-content__nav--mobile\" data-color=''>\n                        <div class=\"active\" style=\"background: \"><\/div>\n                        <\/div>\n<\/section>\n\n\n\n<style>\n    .slider-item-37259564 .owl-dot.active {\n        background-color:  !important\n    }\n<\/style>\n\n\n<section class=\"libresse-content right slider-item-87606905\" style=\"background: #b2107c;\">\n    <div class=\"libresse-content__text\">\n        <h2><span style=\"color: #FFFFFF;\">CONTENT<\/h2>\n        <p>Tre\u015bci o menstruacji i do\u015bwiadczeniach kobiet regularnie wywo\u0142ywa\u0142y \u017cyw\u0105 dyskusj\u0119.<\/p>\n<p>Moderacja obejmowa\u0142a \u2193<\/p>\n<p>1. Szybk\u0105 reakcj\u0119 na komentarze.<br \/>\n2. Filtrowanie mowy nienawi\u015bci.<br \/>\n3. Wyja\u015bniaj\u0105ce odpowiedzi bez agresji.<br \/>\n4. Zachowanie r\u00f3wnowagi mi\u0119dzy wolno\u015bci\u0105 wypowiedzi a bezpiecze\u0144stwem spo\u0142eczno\u015bci.<\/p>\n    <\/div>\n    <div class=\"libresse-content__image\">\n        <div class=\"libresse-content__list\">\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2026\/06\/group-1000007317.png\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                    <\/div>\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n    <\/div>\n    <div class=\"libresse-content__nav--mobile\" data-color=''>\n                        <div class=\"active\" style=\"background: \"><\/div>\n                        <\/div>\n<\/section>\n\n\n<style>\n    .slider-item-87606905 .owl-dot.active {\n        background-color:  !important\n    }\n<\/style>\n\n\n<section class=\"libresse-content left slider-item-34675395\" style=\"background: #801a61;\" data-item=\"1\">\n    <div class=\"libresse-content__image\">\n        <div class=\"libresse-content__list r01\">\n                      \n\t\t\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2026\/06\/group-1000007316-1.png\" alt=\"\" class=\"libresse-content__item\">\n                    <\/div>\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n    <\/div>\n    <div class=\"libresse-content__text\">\n        <h2><span style=\"color: #FFFFFF;\">FEEDBACK<\/h2>\n        <p><span style=\"font-weight: 400;\">Spo\u0142eczno\u015b\u0107 odbiera\u0142a stanowisko marki jako uczciwe i konsekwentne. U\u017cytkownicy wspierali mark\u0119 w komentarzach, anga\u017cowali si\u0119 w dyskusje i cz\u0119sto sami dbali o porz\u0105dek, odwo\u0142uj\u0105c si\u0119 do zasad.<\/span><\/p>\n    <\/div>\n\n    <div class=\"libresse-content__nav--mobile\" data-color=''>\n                        <div class=\"active\" style=\"background: \"><\/div>\n                        <\/div>\n<\/section>\n\n\n\n<style>\n    .slider-item-34675395 .owl-dot.active {\n        background-color:  !important\n    }\n<\/style>\n\n\n\n<section class=\"libresse-result\" style=\"background: #b2107c;\"\n         data-attr=\"5\">\n    <div class=\"libresse-result__text\">\n        <h2><span style=\"color: #FFFFFF;\">REZULTATY<\/h2>\n        <div class=\"libresse-result__list\">\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        0                    <\/h2>\n                    <p><span style=\"color: #FFFFFF;\">kryzys\u00f3w reputacyjnych<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        100                    <\/h2>\n                    <p> <span style=\"color: #FFFFFF;\">kontroli komentarzy, %<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        1.2                    <\/h2>\n                    <p> <span style=\"color: #FFFFFF;\">\u015bredni ER, %<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        137                    <\/h2>\n                    <p><span style=\"color: #FFFFFF;\">\u015brednia liczba komentarzy<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        2084                    <\/h2>\n                    <p><span style=\"color: #FFFFFF;\">obs\u0142u\u017conych zapyta\u0144 w 2025 roku<\/p>\n                <\/div>\n                    <\/div>\n        <div class=\"libresse-result__b\">\n\n            <a href=\"\/cases\" class=\"libresse-result__btn\">\n                                    wszystkie case study\n                <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":7305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[34,38,35,42,19],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - 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