{"id":5510,"date":"2013-05-05T13:07:00","date_gmt":"2013-05-05T10:07:00","guid":{"rendered":"https:\/\/ssqtch.com\/pl\/?p=5510"},"modified":"2024-07-04T14:34:47","modified_gmt":"2024-07-04T11:34:47","slug":"serm-dla-firmy-x","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/pl\/cases\/serm-dla-firmy-x\/","title":{"rendered":"SERM dla firmy X"},"content":{"rendered":"\n
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SERM dla firmy X<\/h1>\n

Radzenie sobie z reputacj\u0105 marki, kt\u00f3ra spotka\u0142a si\u0119 z negatywnymi recenzjami online<\/p>\n\t\t \n\t\t\n

\n #influencer marketing<\/a>\n #strategia<\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
\n
\n

X \u2013 to firma us\u0142ugowa, kt\u00f3ra \u015bwiadczy us\u0142ugi komunikacyjne. Zaliczana do 5 najwi\u0119kszych lider\u00f3w rynku.<\/h2>\n

Agencja wsp\u00f3\u0142pracowa\u0142a z firm\u0105 w latach 2012-2013.<\/p>\n <\/div>\n<\/section>\n\n\n\n

\n\t\n\t \"\"\n\t \n\n \n
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CELE I ZADANIA<\/h2>\n
\n
zadania offline<\/div>\n
zadania online<\/div>\n <\/div>\n
\n
\n

Firma us\u0142ugowa X odnios\u0142a sukces w sprzeda\u017cy swoich us\u0142ug, ale stworzy\u0142a warunki, w kt\u00f3rych niezwykle trudno by\u0142o rozwi\u0105za\u0107 umow\u0119. Dodatkowa op\u0142ata abonamentowa spowodowa\u0142a niezadowolenie u\u017cytkownik\u00f3w na forach r\u00f3\u017cnych serwis\u00f3w. Liczba negatywnych recenzji w wynikach wyszukiwania sta\u0142a si\u0119 na tyle zauwa\u017calna, \u017ce \u200b\u200bdzia\u0142owi sprzeda\u017cy trudno by\u0142o zawrze\u0107 nowe kontrakty.<\/p>\n

Zwi\u0119kszy\u0107 liczb\u0119 kontrakt\u00f3w.<\/p>\n <\/div>\n

\n

Zmieni\u0107 wyniki wyszukiwania z negatywnych na pozytywne.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

\n
\n

GRUPA DOCELOWA<\/h2>\n

M\u0119\u017cczy\u017ani w wieku od 30 do 60 lat, mieszka\u0144cy Ukrainy, kt\u00f3rzy maj\u0105 problemy ze s\u0142ab\u0105 jako\u015bci\u0105 sygna\u0142u telewizyjnego lub nie mog\u0105 po\u0142\u0105czy\u0107 si\u0119 z us\u0142ugami operator\u00f3w telewizji kablowej.<\/p>\n <\/div>\n\t\t\n\t \n\t \"\"\n\n \n<\/section>\n\n\n\n

\n\t\n \n\t \n\t \"\"\n\n \n\t\n
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ROZWI\u0104ZANIE<\/h2>\n

1. Opublikowali\u015bmy recenzje na forach z negatywnymi wzmiankami o firmie.<\/span>
\n2. Wybrali\u015bmy 20 witryn bez wzmianki o firmie X.<\/span>
\n3. Utworzyli\u015bmy 1000 e-maili.<\/span>
\n4. Zarejestrowali\u015bmy na forach 50 psychotyp\u00f3w r\u00f3\u017cnych komentator\u00f3w.<\/span>
\n5. Stworzyli\u015bmy dialogi mi\u0119dzy u\u017cytkownikami (4000 komentarzy).<\/span>
\n6. Po stworzeniu temat\u00f3w startowych na ka\u017cdym forum ukaza\u0142o si\u0119 200 pozytywnych recenzji.<\/span>
\n7. Opublikowali\u015bmy 28 artyku\u0142\u00f3w SEO o kliencie.<\/span>
\n8. Od pi\u0105tego miesi\u0105ca rozpocz\u0119li\u015bmy SEO-promocj\u0119 for\u00f3w.<\/span>
\n9. Po 7-8 miesi\u0105cach na ka\u017cdym z for\u00f3w opublikowano kolejne 100 wiadomo\u015bci.<\/span>
\n10. Kolejne comiesi\u0119czne komentarze zosta\u0142y opublikowane w niewielkim tomie.<\/span><\/p>\n <\/div>\n<\/section>\n\n\n\n

\n
\n

WYNIKI<\/h2>\n
\n
\n

\n 3 <\/h2>\n

strony zmienili\u015bmy wynik\u00f3w wyszukiwania Google<\/p>\n <\/div>\n

\n

\n 14 <\/h2>\n

% wzrost nowych klient\u00f3w<\/p>\n <\/div>\n

\n

\n 2 <\/h2>\n

razy \u2014 przekroczenie planu dla nowych kontrakt\u00f3w<\/p>\n <\/div>\n <\/div>\n

\n\n \n wszystkie case study\n <\/a>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11,19],"tags":[],"acf":[],"yoast_head":"\nSERM dla firmy X - Agencja SASQUATCH DIGITAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ssqtch.com\/pl\/cases\/serm-dla-firmy-x\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SERM dla firmy X - Agencja SASQUATCH DIGITAL\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ssqtch.com\/pl\/cases\/serm-dla-firmy-x\/\" \/>\n<meta property=\"og:site_name\" content=\"Agencja SASQUATCH DIGITAL\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-05T10:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-04T11:34:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2022\/07\/Frame-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1223\" \/>\n\t<meta property=\"og:image:height\" content=\"1088\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"editor\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ssqtch.com\/pl\/cases\/serm-dla-firmy-x\/\",\"url\":\"https:\/\/ssqtch.com\/pl\/cases\/serm-dla-firmy-x\/\",\"name\":\"SERM dla firmy X - 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