{"id":3342,"date":"2012-05-03T12:54:00","date_gmt":"2012-05-03T09:54:00","guid":{"rendered":"https:\/\/ssqtch.com\/?p=3342"},"modified":"2026-05-27T16:01:32","modified_gmt":"2026-05-27T13:01:32","slug":"secret-place-o-kotorom-nuzhno-govorit","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/pl\/cases\/secret-place-o-kotorom-nuzhno-govorit\/","title":{"rendered":"TAJNE MIEJSCE O KT\u00d3RYM NALE\u017bY POROZMAWIA\u0106"},"content":{"rendered":"\n<section class=\"libresse\" style=\"background: #4b595a;\">\n<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/03\/secretplace1.jpg\" alt=\"\" class=\"libresse__image\" \/>\n \n    <div class=\"libresse__text r1\">\n        <h1 class=\"h2\"><span style=\"color: #FFFFFF;\">TAJNE MIEJSCE O KT\u00d3RYM NALE\u017bY POROZMAWIA\u0106<\/h1>\n        <p><span style=\"color: #FFFFFF;\">Kampania w sieciach spo\u0142eczno\u015bciowych promuj\u0105ca rynek \u201cIziumski\u201d<\/p>\n\t\t \n\t\t\n        <div class=\"libresse__tags\">\n                                    <a href=\"\/cases?produkcja\">#produkcja<\/a>\n                                    <a href=\"\/cases?social-media\">#social media<\/a>\n                                    <a href=\"\/cases?strategiya\">#strategia<\/a>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"libresse-info\" style=\"background: #031e00;\">\n  <div class=\"libresse-info__text\">\n    <h2><span style=\"color: #FFFFFF;\">&#8222;Izyumski&#8221; to rynek nieruchomo\u015bci w Kijowie, po\u0142o\u017cony w pobli\u017cu stacji metro \u201cDemidijiw\u015bka\u201d. Jej g\u0142\u00f3wnym asortymentem jest odzie\u017c niedost\u0119pna u ukrai\u0144skich marek: zar\u00f3wno oryginalne, jak i wysokiej jako\u015bci repliki, produkty ukrai\u0144skich projektant\u00f3w oraz przedmioty vintage. Wi\u0119kszo\u015b\u0107 sprzedawc\u00f3w przenios\u0142a si\u0119 z Sinnego targu  &#8211; miejsca, gdzie sprzedawali zabytkowe i ekskluzywne rzeczy w ubieg\u0142ym stuleciu.<\/h2>\n    <p><span style=\"color: #FFFFFF;\">Agencja wsp\u00f3\u0142pracowa\u0142a z rynkiem Iziumski od marca 2012 do kwietnia 2013 roku.<\/p>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"libresse-targer section-35940525\" style=\"background: #4b595a;\">\n\t\n\t <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/03\/secretplace2.jpg\" alt=\"\" class=\"libresse-targer__image\" \/>\n\t \n\n   \n    <div class=\"libresse-targer__text\">\n        <h2><span style=\"color: #FFFFFF;\">CELE I ZADANIA:<\/h2>\n        <div class=\"libresse-targer__tabs\">\n            <div class=\"active\"><span style=\"color: #FFFFFF;\">zadania online<\/div>\n            <div><span style=\"color: #FFFFFF;\">zadania offline<\/div>\n        <\/div>\n        <div class=\"libresse-targer__content\">\n            <div class=\"active\">\n                <p><span style=\"color: #ffffff;\"><br \/>\n<span style=\"font-weight: 400;\">Opracowa\u0107 strategi\u0119 komunikacji w celu promowania rynku Izyumsky w social media.<\/span>\u0436\u0430\u0445. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">1. Przyci\u0105gn\u0105\u0107 subskrybent\u00f3w.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. Zwi\u0119kszy\u0107 wiedz\u0119 o miejscu.<\/span><\/p>\n            <\/div>\n            <div>\n                <p><span style=\"font-weight: 400; color: #ffffff;\">1. Zwi\u0119kszenie obecno\u015bci na rynku.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #ffffff;\">2. Wzrost popytu na wynajem powierzchni.<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"libresse-content right slider-item-84442291\" style=\"background: #091f06;\">\n    <div class=\"libresse-content__text\">\n        <h2>GRUPA DOCELOWA<\/h2>\n        <p><span style=\"font-weight: 400; color: #ffffff;\">Kupuj\u0105cy, kt\u00f3rzy s\u0105 zainteresowani oryginalnymi przedmiotami marek i marek niszowych, niedost\u0119pnych w tym czasie w ukrai\u0144skich sklepach. Potencjalni najemcy, sprzedawcy odzie\u017cy.<\/span><\/p>\n    <\/div>\n    <div class=\"libresse-content__image\">\n        <div class=\"libresse-content__list\">\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/03\/32146_337598136355934_310836019_n.jpg\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/03\/582301_232350443547371_302744560_n.jpg\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/03\/321434_327370284045386_1698758902_n.jpg\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/03\/458296_216515355130880_90299679_o.jpg\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/03\/469853_229259530523129_1449655482_o.jpg\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/03\/419520_286146634834418_660606030_n.jpg\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/03\/377417_293740937408321_740129012_n.jpg\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/03\/564054_262010740581341_1486650492_n.jpg\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/03\/380109_281006502015098_1713130997_n.jpg\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                    <\/div>\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"#ffffff\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"#ffffff\" \/>\n        <\/svg>\n\n    <\/div>\n    <div class=\"libresse-content__nav--mobile\" data-color='#ffffff'>\n                        <div class=\"active\" style=\"background: #ffffff\"><\/div>\n                                    <div><\/div>\n                                    <div><\/div>\n                                    <div><\/div>\n                                    <div><\/div>\n                                    <div><\/div>\n                                    <div><\/div>\n                                    <div><\/div>\n                                    <div><\/div>\n                        <\/div>\n<\/section>\n\n\n<style>\n    .slider-item-84442291 .owl-dot.active {\n        background-color: #ffffff !important\n    }\n<\/style>\n\n\n<section class=\"libresse-content left slider-item-63802774\" style=\"background: #4b595a;\" data-item=\"1\">\n    <div class=\"libresse-content__image\">\n        <div class=\"libresse-content__list r01\">\n                      \n\t\t\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/03\/5.jpg\" alt=\"\" class=\"libresse-content__item\">\n                      \n\t\t\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/03\/6.jpg\" alt=\"\" class=\"libresse-content__item\">\n                      \n\t\t\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/03\/3.jpg\" alt=\"\" class=\"libresse-content__item\">\n                      \n\t\t\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/03\/gallereya-odezhda-1.jpg\" alt=\"\" class=\"libresse-content__item\">\n                      \n\t\t\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/03\/2.jpg\" alt=\"\" class=\"libresse-content__item\">\n                      \n\t\t\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/03\/1.jpg\" alt=\"\" class=\"libresse-content__item\">\n                      \n\t\t\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/03\/4.jpg\" alt=\"\" class=\"libresse-content__item\">\n                    <\/div>\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"#ffffff\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"#ffffff\" \/>\n        <\/svg>\n\n    <\/div>\n    <div class=\"libresse-content__text\">\n        <h2>IDEA KOMUNIKACJI<\/h2>\n        <p><span style=\"font-weight: 400;\">Pozycjonowanie rynku Izyumsky jako tajnego miejsca dla koneser\u00f3w wysokiej jako\u015bci wyj\u0105tkowej odzie\u017cy i zakupoholik\u00f3w. W oparciu o legend\u0119 \u201eIzyumsky &#8211; nowy Sinny targ\u201d agencji uda\u0142o si\u0119 stworzy\u0107 now\u0105 grup\u0119 klient\u00f3w, kt\u00f3rzy postrzegaj\u0105 zakupy na rynku jako godn\u0105 alternatyw\u0119 dla zakup\u00f3w w sklepach masowych. \u201eIzyumski\u201d sta\u0142 si\u0119 symbolem podziemia mody: rynek sta\u0142 si\u0119 miejscem ci\u0105g\u0142ych zakup\u00f3w dla stylist\u00f3w kana\u0142\u00f3w telewizyjnych i osobistych stylist\u00f3w, bloger\u00f3w modowych i wielkomiejskich fashionistek. Na rynku regularnie pojawia\u0142y si\u0119 og\u00f3lnoukrai\u0144skie (Anatolij Anatolicz, O\u0142eksij Derniew, Masza Fokina, Dantes i lokalne gwiazdy Koloach, Serhij Wowk, Olimpia Waitmustasz, S\u0142awa Konow oraz in.).<\/span><\/p>\n    <\/div>\n\n    <div class=\"libresse-content__nav--mobile\" data-color='#ffffff'>\n                        <div class=\"active\" style=\"background: #ffffff\"><\/div>\n                                    <div><\/div>\n                                    <div><\/div>\n                                    <div><\/div>\n                                    <div><\/div>\n                                    <div><\/div>\n                                    <div><\/div>\n                        <\/div>\n<\/section>\n\n\n\n<style>\n    .slider-item-63802774 .owl-dot.active {\n        background-color: #ffffff !important\n    }\n<\/style>\n\n\n\n<section class=\"libresse-result\" style=\"background: #091f06;\"\n         data-attr=\"2\">\n    <div class=\"libresse-result__text\">\n        <h2><span style=\"color: #FFFFFF;\">\u0420\u0415\u0417\u0423\u041b\u042c\u0422\u0410\u0422\u0418<\/h2>\n        <div class=\"libresse-result__list\">\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        100                    <\/h2>\n                    <p><span style=\"color: #FFFFFF;\">%, sklepy wype\u0142nione<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        1.3                    <\/h2>\n                    <p><span style=\"color: #FFFFFF;\">razy podnios\u0142y koszt wynajmu<\/p>\n                <\/div>\n                    <\/div>\n        <div class=\"libresse-result__b\">\n\n            <a href=\"\/cases\" class=\"libresse-result__btn\">\n                                    wszystkie case study\n                <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,42,19],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - 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