{"id":3300,"date":"2017-07-07T18:28:00","date_gmt":"2017-07-07T15:28:00","guid":{"rendered":"https:\/\/ssqtch.com\/?p=3300"},"modified":"2026-05-27T15:55:16","modified_gmt":"2026-05-27T12:55:16","slug":"samye-malenkie-supergeroi","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/pl\/cases\/samye-malenkie-supergeroi\/","title":{"rendered":"LITTLE SUPERBOHATEROWIE"},"content":{"rendered":"\n
\n\"\"\n \n
\n

LITTLE SUPERBOHATEROWIE<\/h1>\n

Aktywacja konkursowa \u201eM\u00f3j ma\u0142y superbohater\u201d dla marki Libero
\r\n<\/p>\n\t\t \n\t\"\"\t\n

\n #cel<\/a>\n #influencer marketing<\/a>\n #kampania<\/a>\n #strona internetowa<\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
\n
\n

Libero Libero to marka ze Szwecji, jednego z kluczowych producent\u00f3w artyku\u0142\u00f3w piel\u0119gnacyjnych dla niemowl\u0105t: pieluszek, majtek, chusteczek nawil\u017canych, jednorazowych pieluch i \u015bliniak\u00f3w. Zawarte w portfolio marki Essity.
\r\n<\/h2>\n

Agencja wsp\u00f3\u0142pracuje z Libero od 2017 roku. Aktywacja zosta\u0142a przeprowadzona od 1 do 31 lipca 2017 roky..<\/p>\n <\/div>\n<\/section>\n\n\n\n

\n\t\n\t \"\"\n\t \n\n \n
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CELE I ZADANIA<\/h2>\n
\n
zadania online<\/div>\n
zadania offline<\/div>\n <\/div>\n
\n
\n

Aby wesprze\u0107 now\u0105 kolekcj\u0119 pieluszek i majtek Superhero z aktywacj\u0105:<\/span><\/p>\n

    \n
  1. Uruchomi\u0107 platform\u0119 Landing z konkursem fotograficznym: <\/span>superhero.libero.com<\/span><\/a>.<\/span><\/li>\n
  2. Zaanga\u017cowa\u0107 uczestnik\u00f3w w konkurs fotograficzny.<\/span><\/li>\n
  3. Stworzy\u0107 produkty promocyjne i zaanga\u017cowa\u0107 lider\u00f3w my\u015bli poprzez aktywizacj\u0119 do wsparcia i promocji kampanii.<\/span><\/li>\n<\/ol>\n <\/div>\n
    \n
      \n
    1. Stworzy\u0107 zapotrzebowanie na now\u0105 kolekcj\u0119.<\/span><\/li>\n
    2. Zwi\u0119kszy\u0107 lojalno\u015b\u0107 wobec marki.<\/span><\/li>\n
    3. Zwi\u0119kszy\u0107 sprzeda\u017c Libero.<\/span><\/li>\n<\/ol>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
      \n
      \n

      GRUPA DOCELOWA<\/h2>\n

      Kobiety w wieku od 20 do 45 lat zainteresowane produktami dla dzieci, w tym pieluchami. Gotowy do aktywnego udzia\u0142u w dzia\u0142aniach marki w Internecie i tworzenia spo\u0142eczno\u015bci ludzi o podobnych pogl\u0105dach, dziel\u0105c si\u0119 warto\u015bciami Libero.<\/span><\/p>\n <\/div>\n\t\t\n\t \n\t \"\"\n\n \n<\/section>\n\n\n\n

      \n\t\n \n\t \n\t \"\"\n\n \n\t\n
      \n

      POMYS\u0141<\/h2>\n

      Dla ka\u017cdej mamy dziecko jest superbohaterem i ca\u0142y \u015bwiat powinien o tym wiedzie\u0107. Ponadto mamy ch\u0119tnie anga\u017cuj\u0105 si\u0119 w formaty aktywacji gier. \u0141\u0105cz\u0105c te dwa proste spostrze\u017cenia, otrzymali\u015bmy idealny pomys\u0142 na konkurs fotograficzny \u201eM\u00f3j ma\u0142y superbohater Libero\u201d.<\/span><\/p>\n

      \u015acie\u017cka u\u017cytkownika by\u0142a nast\u0119puj\u0105ca:<\/span><\/p>\n

      – zarejestrowa\u0107 si\u0119 na stronie aktywacyjnej;<\/span><\/p>\n

      – wys\u0142a\u0107 zdj\u0119cie dziecka w pieluchach z kolekcji Hero;<\/span><\/p>\n

      – udost\u0119pni\u0107 zdj\u0119cia na Facebooku i zaprasza\u0107 innych do wzi\u0119cia udzia\u0142u w aktywacji.<\/span><\/p>\n

      Aby zwi\u0119kszy\u0107 konkurencyjno\u015b\u0107, zaanga\u017cowali\u015bmy lider\u00f3w my\u015bli i znane matki. Aby zach\u0119ci\u0107 mamy do udzia\u0142u w akcji, losowali\u015bmy markowe nagrody – pieluchy i markowe bluzy.<\/span><\/p>\n <\/div>\n<\/section>\n\n\n\n

      \n
      \n

      ZAWARTO\u015a\u0106<\/h2>\n

      Konkurencyjne l\u0105dowanie <\/span>superhero.libero.com<\/span><\/a> . Opracowali\u015bmy: strategi\u0119 i design tre\u015bci, ton komunikacji i mechanizmy aktywacji, przemy\u015blan\u0105 cz\u0119stotliwo\u015b\u0107 interakcji z odbiorc\u0105 docelow\u0105, zbudowali\u015bmy jasny cel przyci\u0105gania uczestnik\u00f3w na podstawie wcze\u015bniejszych konkurs\u00f3w z matkami, kt\u00f3re regularnie organizujemy.\u00a0<\/span><\/p>\n

      Do wsparcia i promocji aktywizacji wykorzystali\u015bmy nast\u0119puj\u0105ce narz\u0119dzia i formaty reklamowe: reklama kontekstowa, informatory, branding pod\u0142o\u017ca na stronach partnerskich, banery. Informacje o kampanii zamie\u015bcili\u015bmy na stronach profilowych: <\/span>megogo<\/span><\/a>, <\/span>malecha.org.ua<\/span><\/a>, <\/span>pustunchik.ua<\/span><\/a>.<\/span><\/p>\n

      Dodatkowe relacje zapewnili liderzy opinii <\/span>Yana Blazhivska, <\/span><\/a>Oleksandra Nesterenko, <\/span><\/a>Maria Artemenko, <\/span><\/a>Zoya Lobod, <\/span><\/a>Artem Mekh, <\/span><\/a>Vitaliy Miroshnychenko, Natalia Shevchenko i inni.<\/span><\/a><\/p>\n <\/div>\n\t\t\n\t \n\t \"\"\n\n \n<\/section>\n\n\n\n

      \n
      \n

      \u0420\u0415\u0417\u0423\u041b\u042c\u0422\u0410\u0422\u0418<\/h2>\n
      \n
      \n

      \n 1563 <\/h2>\n

      uczestnik\u00f3w<\/p>\n <\/div>\n

      \n

      \n 803 <\/h2>\n

      reposty<\/p>\n <\/div>\n

      \n

      \n 2.9 <\/h2>\n

      mln, zasi\u0119g publiczno\u015bci<\/p>\n <\/div>\n <\/div>\n

      \n\n \n wszystkie case study\n <\/a>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,11,9,43],"tags":[],"acf":[],"yoast_head":"\nLITTLE SUPERBOHATEROWIE - Agencja SASQUATCH DIGITAL<\/title>\n<meta name=\"description\" content=\"\u0410\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u044f \u00ab\u0406\u0434\u0435\u0430\u043b\u044c\u043d\u0430 \u043a\u0440\u0430\u0457\u043d\u0430 \u0434\u043b\u044f Up&Go \u0440\u043e\u0434\u0438\u043d\u0438\u00bb \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0430 \u043f\u043e\u0434\u0433\u0443\u0437\u043d\u0438\u043a\u043e\u0432 Libero \u043e\u0442 \u0434\u0438\u0434\u0436\u0438\u0442\u0430\u043b-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 SASQUATCH\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ssqtch.com\/pl\/cases\/samye-malenkie-supergeroi\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LITTLE SUPERBOHATEROWIE - 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