{"id":3292,"date":"2018-01-03T18:12:00","date_gmt":"2018-01-03T15:12:00","guid":{"rendered":"https:\/\/ssqtch.com\/?p=3292"},"modified":"2026-05-27T15:54:09","modified_gmt":"2026-05-27T12:54:09","slug":"vyrazit-sebya-i-byt-v-trende","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/pl\/cases\/vyrazit-sebya-i-byt-v-trende\/","title":{"rendered":"WYRA\u0179 SIEBIE I B\u0104D\u0179 W TRENDACH"},"content":{"rendered":"\n
\n\"\"\n \n
\n

WYRA\u0179 SIEBIE I B\u0104D\u0179 W TRENDACH<\/h1>\n

Aktywacja \u201eCool photo\u201d dla Libresse<\/p>\n\t\t \n\t\t\n

\n #cel<\/a>\n #kampania<\/a>\n #strona internetowa<\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
\n
\n

Libresse to szwedzka marka \u015brodk\u00f3w higieny osobistej dla kobiet, kt\u00f3ra przeciwstawi\u0142a si\u0119 pi\u0119tnu menstruacji i jako pierwsza zareklamowa\u0142a swoje produkty wizerunkiem czerwonego p\u0142ynu. W\u0142a\u015bcicielem jest szwedzka firma Essity zajmuj\u0105ca si\u0119 artyku\u0142ami konsumenckimi.<\/h2>\n

Agencja wsp\u00f3\u0142pracuje z Libresse od 2015 roku.<\/p>\n <\/div>\n<\/section>\n\n\n\n

\n\t\n\t \"\"\n\t \n\n \n
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CELE I ZADANIA<\/h2>\n
\n
zadania online<\/div>\n
zadania offline<\/div>\n <\/div>\n
\n
\n

G\u0142\u00f3wnym celem dzia\u0142a\u0144 jest rozpowszechnianie w Internecie informacji o promocjach sprzeda\u017cy detalicznej marki oraz stymulowanie sprzeda\u017cy. Podczas kampanii online ochraniacze by\u0142y sprzedawane w komplecie z przypinkami (plakietkami), dzi\u0119ki kt\u00f3rym dziewczyny, kt\u00f3re je kupi\u0142y, mog\u0142y wyrazi\u0107 siebie.<\/span>
\nW ramach aktywacji:<\/span>
\n1. Zwr\u00f3ci\u0107 uwag\u0119 na promocj\u0119 w handlu detalicznym.<\/span>
\n2. Konwertowa\u0107 kampanie CA do kategorii konsumenckiej.<\/span>
\n3. Zmaksymalizowa\u0107 zasi\u0119g kampanii.<\/span><\/p>\n <\/div>\n

\n

1.Utworzy\u0107 zapotrzebowanie.<\/span>
\n2.Zwi\u0119kszy\u0107 lojalno\u015b\u0107 wobec marki.<\/span>
\n3.Zwi\u0119kszy\u0107 sprzeda\u017c Libresse.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

\n
\n

GRUPA DOCELOWA<\/h2>\n

Dziewcz\u0119ta i kobiety w wieku od 18 do 40 lat, mieszkanki Ukrainy.<\/span><\/p>\n <\/div>\n\t\t\n\t \n\t \"\"\n\n \n<\/section>\n\n\n\n

\n\t\n \n\t \n\t \"\"\n\n \n\t\n
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POMYS\u0141<\/h2>\n

Ka\u017cda z dziewczyn jest wyj\u0105tkowa, ale \u0142\u0105czy je hobby i marzenia. Jedni widz\u0105 siebie jako gwiazdy na scenie, inni – na arenie sportowej, a jeszcze inni maj\u0105 odwag\u0119 zadeklarowa\u0107 swoj\u0105 odwag\u0119 i zrealizowa\u0107 si\u0119 we wszystkim!<\/span><\/p>\n

Aby zawodnicy mogli wyrazi\u0107 siebie i pokaza\u0107 swoje marzenie lub hobby, zaprosili\u015bmy ich do robienia zdj\u0119\u0107 z piankami, kt\u00f3re mo\u017cna by\u0142o znale\u017a\u0107 na ka\u017cdym opakowaniu Libresse podczas kampanii.<\/span><\/p>\n <\/div>\n<\/section>\n\n\n\n

\n
\n

REALIZACJA<\/h2>\n

Wybrali\u015bmy mechanizm dzia\u0142ania promocyjnego, kt\u00f3ry w czasie trwania kampanii by\u0142 ju\u017c dobrze znany publiczno\u015bci – konkurs fotograficzny! Aby wzi\u0105\u0107 udzia\u0142, dziewczyny musia\u0142y wykona\u0107 tylko 4 kroki:<\/span><\/p>\n

1. Kupi\u0107 podpaski Libresse z ulubion\u0105 piank\u0105.<\/span><\/p>\n

2. Zrobi\u0107 zdj\u0119cie tak, aby szpilka by\u0142a dobrze widoczna.<\/span><\/p>\n

3. Pobra\u0107 najlepsze uj\u0119cie na specjalnie zaprojektowan\u0105 promocj\u0119 Landingham pins.libresse.ua, aby wygra\u0107 codzienny konkurs.<\/span><\/p>\n

4. Udost\u0119pnia\u0107 zdj\u0119cia za po\u015brednictwem interfejsu Facebooka witryny, aby wygra\u0107 cotygodniowy konkurs.<\/span><\/p>\n <\/div>\n\t\t\n\t \n\t \"\"\n\n \n<\/section>\n\n\n\n

\n\t\n \n\t \n\t \"\"\n\n \n\t\n
\n

REALIZACJA<\/h2>\n

Codziennie przez miesi\u0105c, korzystaj\u0105c z serwisu random.org, wyselekcjonowali\u015bmy 5 uczestnik\u00f3w, kt\u00f3rzy otrzymali certyfikaty na zakupy w sklepie internetowym MakeUp. Co tydzie\u0144 spo\u015br\u00f3d wszystkich, kt\u00f3rzy udost\u0119pnili swoj\u0105 prac\u0119 na Facebooku, wybrali\u015bmy trzech uczestnik\u00f3w, kt\u00f3rzy otrzymali roczn\u0105 subskrypcj\u0119 do sieci klub\u00f3w fitness SportLife.<\/span><\/p>\n

Aby osi\u0105gn\u0105\u0107 cel kampanii zasi\u0119gowej, stworzyli\u015bmy po\u0142\u0105czenie reklamy ukierunkowanej na Facebooku i Instagramie, reklamy kontekstowej w Google oraz reklamy displayowej w witrynach o najwy\u017cszej koncentracji CA. Ponadto zorganizowali\u015bmy bocznic\u0119 w docelowych witrynach, w szczeg\u00f3lno\u015bci na VKontakte.<\/span><\/p>\n

Aktywacja zosta\u0142a zrealizowana od 26 pa\u017adziernika do 26 listopada 2017 roku.<\/span><\/p>\n <\/div>\n<\/section>\n\n\n\n

\n
\n

\u0420\u0415\u0417\u0423\u041b\u042c\u0422\u0410\u0422\u0418<\/h2>\n
\n
\n

\n 35 <\/h2>\n

% Przekroczenie KPI na pokryciu CA<\/p>\n <\/div>\n

\n

\n 821 <\/h2>\n

zdj\u0119\u0107 z pinami<\/p>\n <\/div>\n

\n

\n 28.8 <\/h2>\n

tys. unikalnych u\u017cytkownik\u00f3w w serwisie<\/p>\n <\/div>\n

\n

\n 34 <\/h2>\n

% Przekroczenie KPI na liczbie uczestnik\u00f3w<\/p>\n <\/div>\n

\n

\n 3.9 <\/h2>\n

mln u\u017cytkownik\u00f3w obj\u0119tych kampani\u0105<\/p>\n <\/div>\n <\/div>\n

\n\n \n wszystkie case study\n <\/a>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,9,43],"tags":[],"acf":[],"yoast_head":"\nWYRA\u0179 SIEBIE I B\u0104D\u0179 W TRENDACH - Agencja SASQUATCH DIGITAL<\/title>\n<meta name=\"description\" content=\"\u0410\u043a\u0442\u0438\u0432\u0430\u0446\u0456\u044f \u00ab\u041a\u0440\u0443\u0442\u044f\u0446\u044c\u043a\u0435 \u0444\u043e\u0442\u043e\u00bb \u0434\u043b\u044f Libresse\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ssqtch.com\/pl\/cases\/vyrazit-sebya-i-byt-v-trende\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WYRA\u0179 SIEBIE I B\u0104D\u0179 W TRENDACH - 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