{"id":3288,"date":"2019-01-01T18:05:00","date_gmt":"2019-01-01T15:05:00","guid":{"rendered":"https:\/\/ssqtch.com\/?p=3288"},"modified":"2026-05-27T15:58:26","modified_gmt":"2026-05-27T12:58:26","slug":"total-fun-after-dark","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/pl\/cases\/total-fun-after-dark\/","title":{"rendered":"TOTAL FUN AFTER DARK"},"content":{"rendered":"\n
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TOTAL FUN AFTER DARK<\/h1>\n

Strategia tematyczna dla marki J\u00e4germeister<\/p>\n\t\t \n\t\"\"\t\n

\n #cel<\/a>\n #social media<\/a>\n #strategia<\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
\n
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J\u00e4germeister to niemiecki likier stworzony przez Kurta Masta w 1934 roku z 56 sk\u0142adnik\u00f3w. Marka jest przesi\u0105kni\u0119ta tajemnicami i mistycyzmem, a tak\u017ce niesie ze sob\u0105 estetyk\u0119 nocnego \u017cycia, pe\u0142nego imprez i w\u0142asnych rytua\u0142\u00f3w.<\/h2>\n

Agencja wsp\u00f3\u0142pracowa\u0142a z J\u00e4germeisterem od 2018 do 2023 roku.<\/p>\n <\/div>\n<\/section>\n\n\n\n

\n\t\n\t \"\"\n\t \n\n \n
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CELE I ZADANIA<\/h2>\n
\n
zadania online<\/div>\n
zadania offline<\/div>\n <\/div>\n
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Kluczowym celem dzia\u0142a\u0144 jest przekazanie odbiorcom emocjonalnej istoty marki oraz wzmocnienie kultury konsumpcji J\u00e4germeistera w formie lodowych shot\u00f3w.
\nW oparciu o istniej\u0105c\u0105 stron\u0119 marki na Instagramie:
\n1. Zbudowa\u0107 maksymalny zasi\u0119g organiczny i zaanga\u017cuj u\u017cytkownik\u00f3w w \u017cycie marki.
\n2. Wzbogaci\u0107 ER o now\u0105 strategi\u0119 tematyczn\u0105.
\n3. Podnosi\u0107 wiedz\u0119 na temat produktu i jego temperatury spo\u017cycia.<\/p>\n <\/div>\n

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Stymulowa\u0107 sprzeda\u017c J\u00e4germeistera.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

\n
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GRUPA DOCELOWA<\/h2>\n

J\u00e4germeister to rzadka marka, w kt\u00f3rej warstwa p\u0142ci jest roz\u0142o\u017cona 30\/70 na korzy\u015b\u0107 m\u0119\u017cczyzn.<\/span><\/p>\n

 <\/p>\n

G\u0142\u00f3wna grupa wiekowa GD 18-24. To mieszka\u0144cy du\u017cych miast Ukrainy, kt\u00f3rzy du\u017co pracuj\u0105 jako szefowie, s\u0105 tw\u00f3rcami i wyr\u00f3\u017cniaj\u0105 si\u0119 w mainstreamie, ceni\u0105 sobie beztroski wypoczynek i przyja\u017a\u0144.<\/span><\/p>\n <\/div>\n\t\t\n\t \n\t \"\"\n\n \n<\/section>\n\n\n\n

\n\t\n \n\t \n\t \"\"\n\n \n\t\n
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POMYS\u0141<\/h2>\n

Nasza tw\u00f3rcza idea narodzi\u0142a si\u0119 tam, sk\u0105d pochodz\u0105 najch\u0119tniej piel\u0119gnowane marzenia, na realizacj\u0119 kt\u00f3rych wreszcie pojawiaj\u0105 si\u0119 mo\u017cliwo\u015bci. Aby zrestartowa\u0107 i zaktualizowa\u0107 komunikacj\u0119 marki, zebrali\u015bmy zestaw najlepszych gier, zada\u0144 i tajemnic z lat szkolnych \u2013 najbardziej beztroskiego czasu w \u017cyciu naszego CA \u2013 doros\u0142ych w paszportach, ale nie w duszach ch\u0142opc\u00f3w. Tak wysz\u0142a komunikacja w stylu totalnej zabawy.<\/span><\/p>\n

Ponadto, badaj\u0105c publiczno\u015b\u0107 i jej cechy behawioralne, dowiedzieli\u015bmy si\u0119, \u017ce rozrywka jest integraln\u0105 cz\u0119\u015bci\u0105 codziennego harmonogramu po nauce i pracy. Dlatego od razu wykluczono publikacje poranne i popo\u0142udniowe.<\/span><\/p>\n <\/div>\n<\/section>\n\n\n\n

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KONTENT<\/h2>\n

Strona Instagram marki sta\u0142a si\u0119 kluczow\u0105 platform\u0105 komunikacji. Opracowali\u015bmy strategi\u0119 kontentu opart\u0105 na mechanice gry, kt\u00f3ra logicznie pasuje do plakat\u00f3w przysz\u0142ych wydarze\u0144, reporta\u017cy fotograficznych i wideo z imprez, klimatycznych post\u00f3w kulinarnych.<\/span><\/p>\n

G\u0142\u00f3wna cecha tre\u015bci dla J\u00e4germeistera: minimalizujemy informacyjny lub edukacyjny ton komunikacji. Nawet je\u015bli musisz przekaza\u0107 odbiorcom fakty dotycz\u0105ce sk\u0142adu produktu, skuteczniejsze jest zrobienie tego w formacie interaktywnej gry \u2013 na przyk\u0142ad \u201eznajd\u017a dodatek\u201d lub \u201ezgadnij, czego brakuje\u201d.<\/span><\/p>\n

Mocnym elementem zaktualizowanej strategii by\u0142 nowy styl wizualny strony, kt\u00f3ry zbudowali\u015bmy, inspirowany warto\u015bciami marki.<\/span><\/p>\n <\/div>\n\t\t\n\t \n\t \"\"\n\n \n<\/section>\n\n\n\n

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FEEDBACK<\/h2>\n

W naszym podej\u015bciu jest to nie tylko cz\u0119\u015b\u0107 tematyczna, ale tak\u017ce sta\u0142y kontakt na \u017cywo z publiczno\u015bci\u0105. W przypadku J\u00e4germeistera, informacje zwrotne, reakcje na komentarze i bezpo\u015brednia korespondencja s\u0105 integralnymi cz\u0119\u015bciami og\u00f3lnego tonu komunikacji, bez kt\u00f3rych projekt trudno uzna\u0107 za udany.<\/span><\/p>\n

Aby komunikowa\u0107 si\u0119 z subskrybentami, przygotowali\u015bmy niewypowiedziany zestaw emotikon\u00f3w, kt\u00f3re przecinaj\u0105 si\u0119 nastrojem i rozpoznawalnymi kolorami J\u00e4germeistera. To sprawia, \u017ce \u200b\u200bwizerunek marki na Instagramie jest ca\u0142o\u015bciowy.<\/span><\/p>\n <\/div>\n<\/section>\n\n\n\n

\n
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\u0420\u0415\u0417\u0423\u041b\u042c\u0422\u0410\u0422\u0418<\/h2>\n
\n
\n

\n 48 <\/h2>\n

wzrost ER postu za pierwszy miesi\u0105c naszej pracy w%<\/p>\n <\/div>\n

\n

\n 6 <\/h2>\n

\u015bredni ER na Instagramie w%<\/p>\n <\/div>\n

\n

\n 25 <\/h2>\n

% Wzrost ogl\u0105dalno\u015bci w ci\u0105gu sze\u015bciu miesi\u0119cy<\/p>\n <\/div>\n

\n

\n 3.6 <\/h2>\n

krotno\u015b\u0107 – miesi\u0119czne przekroczenie planu na Reach story<\/p>\n <\/div>\n

\n

\n 2.4 <\/h2>\n

miesi\u0119czne przekroczenie planu w postach Reach<\/p>\n <\/div>\n

\n

\n 100 <\/h2>\n

zu\u017cycie shot\u00f3w lodowych w agencji<\/p>\n <\/div>\n <\/div>\n

\n\n \n wszystkie case study\n <\/a>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,42,19],"tags":[],"acf":[],"yoast_head":"\nTOTAL FUN AFTER DARK - Agencja SASQUATCH DIGITAL<\/title>\n<meta name=\"description\" content=\"\u0422\u0435\u043c\u0430\u0442\u0438\u0447\u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0443 J\u00e4germeister \u0432\u0456\u0434 \u0434\u0456\u0434\u0436\u0438\u0442\u0430\u043b-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 SASQUATCH\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ssqtch.com\/pl\/cases\/total-fun-after-dark\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOTAL FUN AFTER DARK - 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