{"id":3284,"date":"2018-01-01T17:59:00","date_gmt":"2018-01-01T14:59:00","guid":{"rendered":"https:\/\/ssqtch.com\/?p=3284"},"modified":"2026-05-27T15:54:56","modified_gmt":"2026-05-27T12:54:56","slug":"mood-board-dlya-idealnoj-vesny","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/pl\/cases\/mood-board-dlya-idealnoj-vesny\/","title":{"rendered":"MOOD BOARD NA IDEALN\u0104 WIOSN\u0118"},"content":{"rendered":"\n
\n\"\"\n \n
\n

MOOD BOARD NA IDEALN\u0104 WIOSN\u0118<\/h1>\n

Aktywacja \u201eWiosna Must Have\u201d dla marki Libresse<\/p>\n\t\t \n\t\t\n

\n #cel<\/a>\n #kampania<\/a>\n #strona internetowa<\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
\n
\n

Libresse to szwedzka marka \u015brodk\u00f3w higieny osobistej dla kobiet, kt\u00f3ra przeciwstawi\u0142a si\u0119 pi\u0119tnu menstruacji i jako pierwsza zareklamowa\u0142a swoje produkty wizerunkiem czerwonego p\u0142ynu. W\u0142a\u015bcicielem jest szwedzka firma Essity zajmuj\u0105ca si\u0119 artyku\u0142ami konsumenckimi.<\/h2>\n

Sasquatch Digital wsp\u00f3\u0142pracuje z Libresse od 2015 roku. A w 2018 roku zrealizowali\u015bmy \u201eWiosenny Must Have\u201d.<\/p>\n <\/div>\n<\/section>\n\n\n\n

\n\t\n\t \"\"\n\t \n\n \n
\n

CELE I ZADANIA<\/h2>\n
\n
zadania online<\/div>\n
zadania offline<\/div>\n <\/div>\n
\n
\n

Poinformowanie o produkcie i jego zaletach, wygenerowanie popytu i przekszta\u0142cenie GD w kategori\u0119 konsument\u00f3w.<\/span><\/p>\n

    \n
  1. Uruchomi\u0107 platformy do l\u0105dowania dla konkurencyjnych aktywacji.<\/span><\/li>\n
  2. Zaanga\u017cowa\u0107 uczestnik\u00f3w.<\/span><\/li>\n
  3. Stworzy\u0107 produkty promocyjne poprzez aktywacj\u0119.<\/span><\/li>\n<\/ol>\n <\/div>\n
    \n
      \n
    1. Wygenerowa\u0107 zapotrzebowanie.<\/span><\/li>\n
    2. Zwi\u0119kszy\u0107 lojalno\u015b\u0107 wobec marki.<\/span><\/li>\n
    3. Zwi\u0119kszy\u0107 sprzeda\u017c Libresse.<\/span><\/li>\n<\/ol>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
      \n
      \n

      GRUPA DOCELOWA<\/h2>\n

      Wiemy, co kochaj\u0105 nasi subskrybenci, co robi\u0105 online, gdy si\u0119 nudz\u0105. I bez wzgl\u0119du na to, ile maj\u0105 lat i jak wysok\u0105 pozycj\u0119 zajmuj\u0105 w spo\u0142ecze\u0144stwie, nasze dziewczyny od czasu do czasu ogl\u0105daj\u0105 – i zdaj\u0105 jaki\u015b humorystyczny test. Dlatego w tej aktywacji nie mieli\u015bmy \u015bcis\u0142ych ogranicze\u0144 na GD: zadaniem by\u0142o zainteresowanie wszystkich internaut\u00f3w w wieku 18-40+ na Ukrainie.<\/span><\/p>\n <\/div>\n\t\t\n\t \n\t \"\"\n\n \n<\/section>\n\n\n\n

      \n\t\n \n\t \n\t \"\"\n\n \n\t\n
      \n

      IDEA<\/h2>\n

      Wiosna to symbol nowego pocz\u0105tku i wielkich plan\u00f3w. Ka\u017cda dziewczyna my\u015bli o sobie: planuje osi\u0105gn\u0105\u0107 w sporcie, podr\u00f3\u017cach, romantycznych przygodach, studiach lub nowej rundzie w karierze. Zaprosili\u015bmy uczestnik\u00f3w do wizualizacji swoich plan\u00f3w w formie niezapomnianego kola\u017cu kilku element\u00f3w, kt\u00f3re charakteryzowa\u0142yby ich plany na wiosn\u0119.<\/span><\/p>\n <\/div>\n<\/section>\n\n\n\n

      \n
      \n

      KONTENT<\/h2>\n

      Kluczow\u0105 platform\u0105 aktywizacyjn\u0105 by\u0142 landing <\/span>vesna.libresse.ua<\/span><\/a>, jego promocj\u0119 i frekwencj\u0119 zapewnili\u015bmy postami na portalach spo\u0142eczno\u015bciowych marki oraz kampani\u0105 reklamow\u0105 skierowan\u0105 do nowej grupy odbiorc\u00f3w. Na L\u0105dowisku uczestnicy zostali zaproszeni do z\u0142o\u017cenia pakietu startowego na idealn\u0105 wiosn\u0119. Dziewczyny wybra\u0142y 1 z 6 pozycji, kt\u00f3re pojawi\u0142y si\u0119 na ekranie. W efekcie uczestnicy otrzymali w\u0142asny moodboard \u2013 kola\u017c wybranych element\u00f3w. Udost\u0119pnili to na Facebooku, aby wygra\u0107 nagrod\u0119.<\/span><\/p>\n

      Zgodnie z warunkami konkursu pierwsze 400 os\u00f3b, kt\u00f3re udost\u0119pni\u0142y post na Facebooku, otrzyma\u0142o gwarantowan\u0105 nagrod\u0119 – markowe etui na uszczelki. Co tydzie\u0144 rozlosowano 2 certyfikaty Rozetka.ua o warto\u015bci nominalnej 500 UAH. W fina\u0142owej aktywacji trzech uczestnik\u00f3w otrzyma\u0142o nagrody g\u0142\u00f3wne: certyfikaty Rozetka.ua o warto\u015bci 4000 ka\u017cdy.<\/span><\/p>\n <\/div>\n\t\t\n\t \n\t \"\"\n\n \n<\/section>\n\n\n\n

      \n
      \n

      EFEKT WIRUSOWY
      \r\n
      \r\n<\/h2>\n

      Uda\u0142o nam si\u0119 osi\u0105gn\u0105\u0107 efekt wirusowy dzi\u0119ki trafno\u015bci wybranego tematu, a tak\u017ce gwarantowanej zach\u0119ty. W rezultacie KPI pokrycia przekroczy\u0142o oczekiwania ponad dwukrotnie. Liczba uczestnik\u00f3w by\u0142a trzykrotnie wy\u017csza ni\u017c planowano. A ilo\u015b\u0107 sherry jest 5 razy wi\u0119ksza ni\u017c planowano. Wzr\u00f3s\u0142 og\u00f3lny zasi\u0119g strony oraz liczba subskrybent\u00f3w (+150 dzi\u0119ki aktywacji). W\u015br\u00f3d cel\u00f3w znalaz\u0142o si\u0119 tak\u017ce wprowadzenie kluczowych przes\u0142a\u0144 kampanii BloodNormal: wolno\u015bci bycia sob\u0105 w ka\u017cdym dniu cyklu i odwagi, by opowiedzie\u0107 o swojej chorobie. Bior\u0105c pod uwag\u0119 pozytywne opinie u\u017cytkownik\u00f3w i przepe\u0142nienie KPI, mo\u017cemy powiedzie\u0107, \u017ce uda\u0142o nam si\u0119 osi\u0105gn\u0105\u0107 za\u0142o\u017cone cele.<\/p>\n <\/div>\n<\/section>\n\n\n\n

      <\/p>\n\n\n\n\n

      \n
      \n

      WYNIKI<\/h2>\n
      \n
      \n

      \n 802340 <\/h2>\n

      zasi\u0119g kampanii reklamowej na Facebooku i Instagramie<\/p>\n <\/div>\n

      \n

      \n 24130 <\/h2>\n

      zasi\u0119g organiczny na Facebooku<\/p>\n <\/div>\n

      \n

      \n 14530 <\/h2>\n

      zasi\u0119g organiczny na Instagramie<\/p>\n <\/div>\n

      \n

      \n 2567 <\/h2>\n

      sherry<\/p>\n <\/div>\n

      \n

      \n 3696 <\/h2>\n

      uczestnik\u00f3w aktywacji<\/p>\n <\/div>\n <\/div>\n

      \n\n \n wszystkie case study\n <\/a>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,9,43],"tags":[],"acf":[],"yoast_head":"\nMOOD BOARD NA IDEALN\u0104 WIOSN\u0118 - Agencja SASQUATCH DIGITAL<\/title>\n<meta name=\"description\" content=\"\u0410\u043a\u0442\u0438\u0432\u0430\u0446\u0456\u044f \u00ab\u0412\u0435\u0441\u043d\u044f\u043d\u0438\u0439 Must Have\u00bb \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0443 Libresse\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ssqtch.com\/pl\/cases\/mood-board-dlya-idealnoj-vesny\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MOOD BOARD NA IDEALN\u0104 WIOSN\u0118 - 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