{"id":3280,"date":"2018-11-06T17:51:00","date_gmt":"2018-11-06T14:51:00","guid":{"rendered":"https:\/\/ssqtch.com\/?p=3280"},"modified":"2023-05-23T17:18:48","modified_gmt":"2023-05-23T14:18:48","slug":"kak-sdelat-video-virusnym","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/pl\/cases\/kak-sdelat-video-virusnym\/","title":{"rendered":"JAK ZROBI\u0106 WIDEO WIRUSOWE"},"content":{"rendered":"\n<section class=\"libresse\" style=\"background: #ffffff;\">\n<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/02\/1-6.png\" alt=\"\" class=\"libresse__image\" \/>\n \n    <div class=\"libresse__text r1\">\n        <h1 class=\"h2\">JAK ZROBI\u0106 WIDEO WIRUSOWE<\/h1>\n        <p>Promocja kana\u0142u KishkiNa z autorskimi wywiadami KishkiNa<\/p>\n\t\t \n\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/02\/logo.png\" alt=\"\" class=\"libresse__image\" \/>\t\n        <div class=\"libresse__tags\">\n                                    <a href=\"\/cases?target-ua\">#cel<\/a>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"libresse-info\" style=\"background: #f2d0d0;\">\n  <div class=\"libresse-info__text\">\n    <h2>to poboczny projekt redaktorki naczelnej serwisu LB.ua Sonyi Koshkiny, znanej dziennikarki, \u015bledczej i jednej z najlepszych ukrai\u0144skich ankieter\u00f3w.<\/h2>\n    <p>Sasquatch Digital wsp\u00f3\u0142pracuje z LB.ua od 2013 roku, a w 2018 roku nasz zesp\u00f3\u0142 zosta\u0142 zaproszony do promocji nowego produktu &#8211; programu KishkiNa.<\/p>\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"libresse-callback\" style=\"background: #ffffff;\">\n\t\n \n\t \n\t <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/02\/3-5.png\" alt=\"\" class=\"libresse-idea__image\" \/>\n\n    \n\t\n    <div class=\"libresse-callback__text\">\n        <h2>CEL<\/h2>\n        <p><span style=\"font-weight: 400;\">Pierwszy sezon programu w gatunku wywiad\u00f3w obejmowa\u0142 g\u0142\u0119bokie dialogi Sonyi Koshkiny z r\u00f3\u017cnymi osobami publicznymi: od oligarch\u00f3w po ksi\u0119\u017cy, od pisarzy po muzyk\u00f3w rockowych i polityk\u00f3w. Charakterystyczn\u0105 cech\u0105 jest to, \u017ce programy KishkiNa porusza\u0142y kwestie i tematy, kt\u00f3re zwykle nie s\u0105 poruszane w wywiadach przeprowadzonych zgodnie ze wsp\u00f3\u0142czesnymi standardami dziennikarskimi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u0142\u00f3wnym zadaniem jest opracowanie strategii dystrybucji tre\u015bci i zapewnienie efektywnego kana\u0142u promocyjnego bez du\u017cych nak\u0142ad\u00f3w finansowych.<\/span><\/p>\n    <\/div>\n<\/section>\n\n\n<section class=\"libresse-content right slider-item-84377549\" style=\"background: #f2d0d0;\">\n    <div class=\"libresse-content__text\">\n        <h2>GRUPA DOCELOWA<\/h2>\n        <p><span style=\"font-weight: 400;\">Mieszka\u0144cy Ukrainy i aktywni Ukrai\u0144cy za granic\u0105 zainteresowani wydarzeniami na Ukrainie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ponadto w niekt\u00f3rych przypadkach mo\u017cna okre\u015bli\u0107 grup\u0119 docelow\u0105 wywiad\u00f3w indywidualnych.<\/span><\/p>\n    <\/div>\n    <div class=\"libresse-content__image\">\n        <div class=\"libresse-content__list\">\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/02\/4-1-2.png\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/02\/4-2-2.png\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/02\/4-3-2.png\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/02\/4-4-1.png\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/02\/4-5.png\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                    <\/div>\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"#ff000d\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"#ff000d\" \/>\n        <\/svg>\n\n    <\/div>\n    <div class=\"libresse-content__nav--mobile\" data-color='#ff000d'>\n                        <div class=\"active\" style=\"background: #ff000d\"><\/div>\n                                    <div><\/div>\n                                    <div><\/div>\n                                    <div><\/div>\n                                    <div><\/div>\n                        <\/div>\n<\/section>\n\n\n<style>\n    .slider-item-84377549 .owl-dot.active {\n        background-color: #ff000d !important\n    }\n<\/style>\n\n\n\n<section class=\"libresse-callback\" style=\"background: #ffffff;\">\n\t\n \n\t \n\t <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/02\/5-7.png\" alt=\"\" class=\"libresse-idea__image\" \/>\n\n    \n\t\n    <div class=\"libresse-callback__text\">\n        <h2>WDRO\u017bENIE<\/h2>\n        <p>Do projektu przyst\u0105pili\u015bmy w maju i rozpocz\u0119li\u015bmy od doradztwa. Od 8 lipca 2018 r. do 9 marca 2019 r <strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/youtube.com\/kishkina\">na kanale<\/a><\/span><\/strong> 16 program\u00f3w. Dzi\u0119ki r\u00f3\u017cnorodnym go\u015bciom mo\u017cna by\u0142o gromadzi\u0107 statystyki i analizowa\u0107 zainteresowania r\u00f3\u017cnych odbiorc\u00f3w.<\/p>\n<p>Opracowuj\u0105c strategi\u0119 promocji od razu porzucili\u015bmy format pre-roll i nie zawiedli\u015bmy: film obejrzeli naprawd\u0119 zainteresowani widzowie. Potwierdzeniem tego jest g\u0142\u0119bia pogl\u0105d\u00f3w. W ten spos\u00f3b, nawet przy minimalnym wsparciu reklamowym, filmy KishkiNa trafi\u0142y do \u200b\u200bpolecanych film\u00f3w na YouTube.<\/p>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"libresse-content video\" style=\"background: #f2d0d0;\">\n    <div class=\"libresse-content__text\">\n        <h2>TRAFNO\u015a\u0106<\/h2>\n        <p><span style=\"font-weight: 400;\">Kilkakrotnie w trakcie trwania projektu pojawi\u0142a si\u0119 nowa fala zainteresowania bohaterami program\u00f3w, w wyniku czego ogl\u0105dalno\u015b\u0107 film\u00f3w wzros\u0142a o kolejne 30-100%. Na przyk\u0142ad po premierze serialu \u201eCzarnobyl\u201d wywiad z jednym z kluczowych \u015bwiadk\u00f3w wypadku ponownie wspi\u0105\u0142 si\u0119 na szczyt YouTube i przekroczy\u0142 granic\u0119 1 miliona wy\u015bwietle\u0144.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Po premierze pierwszego sezonu programu projekt jest tymczasowo na urlopie naukowym. Zesp\u00f3\u0142 KishkiNa planuje restart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">W tej chwili, nawet 9 miesi\u0119cy po opublikowaniu ostatniego filmu, filmy nadal uzyskuj\u0105 codziennie +\/- 1800 wy\u015bwietle\u0144 organicznych (czyli +55 000 miesi\u0119cznie).<\/span><\/p>\n    <\/div>\n    <div class=\"libresse-content__video\">\n                <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/uPRyciXh07k\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"libresse-result\" style=\"background: #ffffff;\"\n         data-attr=\"6\">\n    <div class=\"libresse-result__text\">\n        <h2>WYNIKI<\/h2>\n        <div class=\"libresse-result__list\">\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ff000d\">\n                        7.9                    <\/h2>\n                    <p>miliona wy\u015bwietle\u0144 \u2013 a liczba ta stale ro\u015bnie<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ff000d\">\n                        2.3                    <\/h2>\n                    <p>mln &#8211; \u015brednia godzin ogl\u0105dania wszystkich wywiad\u00f3w<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ff000d\">\n                        39.6                    <\/h2>\n                    <p>% wy\u015bwietle\u0144 pochodzi\u0142o z polecanych<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ff000d\">\n                        18.5                    <\/h2>\n                    <p>\u015bredniego czasu ogl\u0105dania filmu w minutach<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ff000d\">\n                        56.3                    <\/h2>\n                    <p>tys. my\u015bl\u0105cych ludzi \u2013 publiczno\u015b\u0107 kana\u0142u<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ff000d\">\n                        3                    <\/h2>\n                    <p>transmisj\u0119 z ponad 1 milionem wy\u015bwietle\u0144<\/p>\n                <\/div>\n                    <\/div>\n        <div class=\"libresse-result__b\">\n\n            <a href=\"\/cases\" class=\"libresse-result__btn\">\n                                    wszystkie case study\n                <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - 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