{"id":3276,"date":"2018-11-07T17:23:00","date_gmt":"2018-11-07T14:23:00","guid":{"rendered":"https:\/\/ssqtch.com\/?p=3276"},"modified":"2026-05-27T15:58:42","modified_gmt":"2026-05-27T12:58:42","slug":"krov-menstruacziya-czenormalno","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/pl\/cases\/krov-menstruacziya-czenormalno\/","title":{"rendered":"BLOOD, MENSTRUCTION #\u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e"},"content":{"rendered":"\n
\n\"\"\n \n
\n

BLOOD, MENSTRUCTION #\u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e<\/h1>\n

kampania #\u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e
\r\nmarki Libresse <\/p>\n\t\t \n\t\t\n

\n #cel<\/a>\n #influencer marketing<\/a>\n #kampania<\/a>\n #social media<\/a>\n #strategia<\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
\n
\n

Libresse to szwedzka marka kosmetyk\u00f3w dla kobiet, kt\u00f3ra sprzeciwi\u0142a si\u0119 stygmatyzacji menstruacji i jako pierwsza zareklamowa\u0142a swoje produkty wizerunkiem czerwonego p\u0142ynu. W\u0142a\u015bcicielem jest szwedzka firma Essity zajmuj\u0105ca si\u0119 artyku\u0142ami konsumenckimi.<\/h2>\n

Sasquatch Digital wsp\u00f3\u0142pracuje z Libresse od 2015 roku. Pierwsz\u0105 fal\u0119 projektu zrealizowali\u015bmy w 2018 roku.<\/p>\n <\/div>\n<\/section>\n\n\n\n

\n\t\n\t \"\"\n\t \n\n \n
\n

CELE I ZADANIA<\/h2>\n
\n
zadanie online<\/div>\n
zadania offline<\/div>\n <\/div>\n
\n
\n

Sta\u0107\u00a0 inspiruj\u0105c\u0105 mark\u0105, po\u0142\u0105czy\u0107 percepcj\u0119 marki ze zrozumieniem normalnego cyklu miesi\u0105czkowego i przybli\u017cy\u0107 mediom temat tabu menstruacji.<\/span><\/p>\n

    \n
  1. 1.Przeprowadzi\u0107 kampani\u0119 SM z kluczowym przes\u0142aniem #\u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e<\/span>.<\/span><\/li>\n
  2. 2. Zaanga\u017cowa\u0107 influencer\u00f3w w kampani\u0119.<\/span><\/li>\n<\/ol>\n <\/div>\n
    \n
      \n
    1. 1. Stworzy\u0107 popyt.<\/span><\/li>\n
    2. 2. Zwi\u0119kszy\u0107 lojalno\u015b\u0107 wobec marki.<\/span><\/li>\n
    3. 3. Zwi\u0119kszy\u0107 sprzeda\u017c Libresse.<\/span><\/li>\n<\/ol>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
      \n
      \n

      GRUPA DOCELOWA<\/h2>\n

      Kluczow\u0105 grup\u0105 odbiorc\u00f3w, z kt\u00f3r\u0105 chcieli\u015bmy si\u0119 komunikowa\u0107 w ramach kampanii #\u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e<\/span> s\u0105 oczywi\u015bcie dziewczyny i kobiety, kt\u00f3re kupuj\u0105 podpaski. Ale wys\u0142ali\u015bmy do nich wi\u0119cej tre\u015bci produktowych. Ale emocjonalne przekazy komunikacji mia\u0142y oddzia\u0142ywa\u0107 na masow\u0105 publiczno\u015b\u0107, niezale\u017cnie od p\u0142ci. Naszym celem by\u0142o zwr\u00f3cenie uwagi Ukrai\u0144c\u00f3w na to, \u017ce w dzisiejszym zdrowym spo\u0142ecze\u0144stwie dziewcz\u0119ta i kobiety nie powinny by\u0107 wy\u015bmiewane, powstrzymywane przes\u0105dami i ograniczane zakazami zwi\u0105zanymi z ich miesi\u0105czk\u0105.<\/span><\/p>\n <\/div>\n\t\t\n\t \n\t \"\"\n\n \n<\/section>\n\n\n\n

      \n
      \n

      REALIZACJA<\/h2>\n

      Temat menstruacji jest dla wielu nadal tematem tabu. Kampania #\u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e przeciwko tabuzowaniu tematu menstruacji w mediach i spo\u0142ecze\u0144stwie zosta\u0142a uruchomiona jednocze\u015bnie w 4 krajach europejskich: Wielkiej Brytanii, Francji, Holandii i Szwecji. Ukraina jako pierwsza z kraj\u00f3w WNP wprowadzi\u0142a i zaadaptowa\u0142a kampani\u0119 #\u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e. Kampania zosta\u0142a dostosowana i uruchomiona z hashtagiem #\u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e. Zesp\u00f3\u0142 zacz\u0105\u0142 stopniowo prowadzi\u0107 odbiorc\u00f3w do przekazu kampanii poprzez komunikaty humorystyczne i motywacyjne (\u201eB\u0105d\u017a sob\u0105, doce\u0144 swoj\u0105 wyj\u0105tkowo\u015b\u0107\u201d) do bardziej konkretnych komunikat\u00f3w (\u201eNie wstyd\u017a si\u0119 swojej natury\u201d). Nast\u0119pnie wykorzystali\u015bmy dane badawcze dotycz\u0105ce stosunku Ukrai\u0144c\u00f3w do tematu menstruacji. I dopiero potem uda\u0142o nam si\u0119 pokaza\u0107 sam film i wdro\u017cy\u0107 kampani\u0119 #\u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e z pe\u0142n\u0105 moc\u0105. Zawarto\u015b\u0107 Libresse zawiera\u0142a obrazy bez krwi, ale z wyra\u017anym przes\u0142aniem: czerwone cekiny na podpaskach, kalesony z czerwonym haftem. Oczekiwano, \u017ce otrzymali\u015bmy negatyw: subskrybenci cz\u0119sto popadaj\u0105 w skrajno\u015bci, uto\u017csamiaj\u0105c miesi\u0105czk\u0119 z defekacj\u0105. Nad projektem ca\u0142y czas pracowa\u0142 zesp\u00f3\u0142 moderator\u00f3w i konsekwentnie odrzuca\u0142 wszelkie negatywne komentarze. Marce pomog\u0142y liderki opinii, w tym piosenkarki, prezenterki telewizyjne i radiowe oraz inne utalentowane kobiety z Kijowa, np. Oksana Pavlenko, Olga Tsibulskaya, Polina Logunova, MAMASITA i inni. Zdali\u015bmy sobie spraw\u0119, \u017ce idziemy we w\u0142a\u015bciwym kierunku, kiedy zacz\u0119\u0142y pojawia\u0107 si\u0119 wirusowe posty na nasz temat. Na samej stronie marki coraz cz\u0119\u015bciej zacz\u0119\u0142y migota\u0107 komentarze ze s\u0142owami wsparcia, a nawet wdzi\u0119czno\u015bci za tak\u0105 otwarto\u015b\u0107 w reklamie.<\/p>\n <\/div>\n<\/section>\n\n\n\n\n

      \n
      \n

      INFORMACJE ZWROTNE<\/h2>\n

      Na ostatnim etapie nasi partnerzy z firmy Digdata r\u00f3wnie\u017c musieli potwierdzi\u0107 sukces. Nast\u0105pi\u0142a istotna zmiana w profilu cech charakterystycznych wizerunku marki. Firma badawcza zapyta\u0142a Ukrainki po #\u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e, jakie atrybuty maj\u0105 i jak silne skojarzenia maj\u0105 z Libresse.<\/span><\/p>\n

      Wcze\u015bniej Ukrainki najcz\u0119\u015bciej wymienia\u0142y mark\u0119 jako mark\u0119 niezawodnych podpasek bez wyciek\u00f3w i w zauwa\u017calnym opakowaniu. Teraz niekt\u00f3rzy kupuj\u0105cy nazwali to mark\u0105, kt\u00f3ra ich inspiruje.<\/span><\/p>\n

       <\/p>\n <\/div>\n\t\t\n\t \n\t \"\"\n\n \n<\/section>\n\n\n\n

      \n
      \n

      WYNIKI<\/h2>\n
      \n
      \n

      \n 38 <\/h2>\n

      %, jest bardziej pozytywnych ni\u017c w zesz\u0142ym roku, czuje do Libresse<\/p>\n <\/div>\n

      \n

      \n 3.6 <\/h2>\n

      %, \u015brednie zaanga\u017cowanie (2,3% przed kampani\u0105)<\/p>\n <\/div>\n

      \n

      \n 8 <\/h2>\n

      %, decyduje si\u0119 na zakup Libresse po raz pierwszy<\/p>\n <\/div>\n

      \n

      \n 22 <\/h2>\n

      %, czuje potrzeb\u0119 om\u00f3wienia swoich okres\u00f3w z kim\u015b<\/p>\n <\/div>\n

      \n

      \n 30000 <\/h2>\n

      recenzje medi\u00f3w<\/p>\n <\/div>\n <\/div>\n

      \n\n \n wszystkie case study\n <\/a>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,11,9,42,19],"tags":[],"acf":[],"yoast_head":"\nBLOOD, MENSTRUCTION #\u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e - Agencja SASQUATCH DIGITAL<\/title>\n<meta name=\"description\" content=\"\u041a\u0420\u041e\u0412, \u043c\u0435\u043d\u0441\u0442\u0440\u0443\u0430\u0446\u0456\u0457 # \u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e, \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0443 Libresse \u0432\u0456\u0434 \u0414\u0456\u0434\u0436\u0438\u0442\u0430\u043b-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 SASQUATCH DIGITAL\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ssqtch.com\/pl\/cases\/krov-menstruacziya-czenormalno\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BLOOD, MENSTRUCTION #\u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e - Agencja SASQUATCH DIGITAL\" \/>\n<meta property=\"og:description\" content=\"\u041a\u0420\u041e\u0412, \u043c\u0435\u043d\u0441\u0442\u0440\u0443\u0430\u0446\u0456\u0457 # \u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e, \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0443 Libresse \u0432\u0456\u0434 \u0414\u0456\u0434\u0436\u0438\u0442\u0430\u043b-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 SASQUATCH DIGITAL\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ssqtch.com\/pl\/cases\/krov-menstruacziya-czenormalno\/\" \/>\n<meta property=\"og:site_name\" content=\"Agencja SASQUATCH DIGITAL\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-07T14:23:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-27T12:58:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2022\/05\/1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1223\" \/>\n\t<meta property=\"og:image:height\" content=\"1088\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"editor\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ssqtch.com\/pl\/cases\/krov-menstruacziya-czenormalno\/\",\"url\":\"https:\/\/ssqtch.com\/pl\/cases\/krov-menstruacziya-czenormalno\/\",\"name\":\"BLOOD, MENSTRUCTION #\u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e - Agencja SASQUATCH DIGITAL\",\"isPartOf\":{\"@id\":\"https:\/\/ssqtch.com\/pl\/#website\"},\"datePublished\":\"2018-11-07T14:23:00+00:00\",\"dateModified\":\"2026-05-27T12:58:42+00:00\",\"author\":{\"@id\":\"https:\/\/ssqtch.com\/pl\/#\/schema\/person\/b92c58903bbdc48687ef159475063bb5\"},\"description\":\"\u041a\u0420\u041e\u0412, \u043c\u0435\u043d\u0441\u0442\u0440\u0443\u0430\u0446\u0456\u0457 # \u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e, \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0443 Libresse \u0432\u0456\u0434 \u0414\u0456\u0434\u0436\u0438\u0442\u0430\u043b-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 SASQUATCH DIGITAL\",\"breadcrumb\":{\"@id\":\"https:\/\/ssqtch.com\/pl\/cases\/krov-menstruacziya-czenormalno\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ssqtch.com\/pl\/cases\/krov-menstruacziya-czenormalno\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ssqtch.com\/pl\/cases\/krov-menstruacziya-czenormalno\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\/\/ssqtch.com\/pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BLOOD, MENSTRUCTION #\u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ssqtch.com\/pl\/#website\",\"url\":\"https:\/\/ssqtch.com\/pl\/\",\"name\":\"Agencja SASQUATCH DIGITAL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ssqtch.com\/pl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ssqtch.com\/pl\/#\/schema\/person\/b92c58903bbdc48687ef159475063bb5\",\"name\":\"editor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/ssqtch.com\/pl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/037736338d13ac358eab92b73581fbad?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/037736338d13ac358eab92b73581fbad?s=96&d=mm&r=g\",\"caption\":\"editor\"},\"sameAs\":[\"http:\/\/www.ssqtch.com\"],\"url\":\"https:\/\/ssqtch.com\/pl\/cases\/author\/gastellacom\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BLOOD, MENSTRUCTION #\u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e - Agencja SASQUATCH DIGITAL","description":"\u041a\u0420\u041e\u0412, \u043c\u0435\u043d\u0441\u0442\u0440\u0443\u0430\u0446\u0456\u0457 # \u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e, \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0443 Libresse \u0432\u0456\u0434 \u0414\u0456\u0434\u0436\u0438\u0442\u0430\u043b-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 SASQUATCH DIGITAL","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ssqtch.com\/pl\/cases\/krov-menstruacziya-czenormalno\/","og_locale":"pl_PL","og_type":"article","og_title":"BLOOD, MENSTRUCTION #\u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e - Agencja SASQUATCH DIGITAL","og_description":"\u041a\u0420\u041e\u0412, \u043c\u0435\u043d\u0441\u0442\u0440\u0443\u0430\u0446\u0456\u0457 # \u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e, \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0443 Libresse \u0432\u0456\u0434 \u0414\u0456\u0434\u0436\u0438\u0442\u0430\u043b-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 SASQUATCH DIGITAL","og_url":"https:\/\/ssqtch.com\/pl\/cases\/krov-menstruacziya-czenormalno\/","og_site_name":"Agencja SASQUATCH DIGITAL","article_published_time":"2018-11-07T14:23:00+00:00","article_modified_time":"2026-05-27T12:58:42+00:00","og_image":[{"width":1223,"height":1088,"url":"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2022\/05\/1.png","type":"image\/png"}],"author":"editor","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"editor"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ssqtch.com\/pl\/cases\/krov-menstruacziya-czenormalno\/","url":"https:\/\/ssqtch.com\/pl\/cases\/krov-menstruacziya-czenormalno\/","name":"BLOOD, MENSTRUCTION #\u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e - Agencja SASQUATCH DIGITAL","isPartOf":{"@id":"https:\/\/ssqtch.com\/pl\/#website"},"datePublished":"2018-11-07T14:23:00+00:00","dateModified":"2026-05-27T12:58:42+00:00","author":{"@id":"https:\/\/ssqtch.com\/pl\/#\/schema\/person\/b92c58903bbdc48687ef159475063bb5"},"description":"\u041a\u0420\u041e\u0412, \u043c\u0435\u043d\u0441\u0442\u0440\u0443\u0430\u0446\u0456\u0457 # \u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e, \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0443 Libresse \u0432\u0456\u0434 \u0414\u0456\u0434\u0436\u0438\u0442\u0430\u043b-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 SASQUATCH DIGITAL","breadcrumb":{"@id":"https:\/\/ssqtch.com\/pl\/cases\/krov-menstruacziya-czenormalno\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ssqtch.com\/pl\/cases\/krov-menstruacziya-czenormalno\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ssqtch.com\/pl\/cases\/krov-menstruacziya-czenormalno\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/ssqtch.com\/pl\/"},{"@type":"ListItem","position":2,"name":"BLOOD, MENSTRUCTION #\u0446\u0435\u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e"}]},{"@type":"WebSite","@id":"https:\/\/ssqtch.com\/pl\/#website","url":"https:\/\/ssqtch.com\/pl\/","name":"Agencja SASQUATCH DIGITAL","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ssqtch.com\/pl\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pl-PL"},{"@type":"Person","@id":"https:\/\/ssqtch.com\/pl\/#\/schema\/person\/b92c58903bbdc48687ef159475063bb5","name":"editor","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/ssqtch.com\/pl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/037736338d13ac358eab92b73581fbad?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/037736338d13ac358eab92b73581fbad?s=96&d=mm&r=g","caption":"editor"},"sameAs":["http:\/\/www.ssqtch.com"],"url":"https:\/\/ssqtch.com\/pl\/cases\/author\/gastellacom\/"}]}},"_links":{"self":[{"href":"https:\/\/ssqtch.com\/pl\/wp-json\/wp\/v2\/posts\/3276"}],"collection":[{"href":"https:\/\/ssqtch.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ssqtch.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ssqtch.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ssqtch.com\/pl\/wp-json\/wp\/v2\/comments?post=3276"}],"version-history":[{"count":46,"href":"https:\/\/ssqtch.com\/pl\/wp-json\/wp\/v2\/posts\/3276\/revisions"}],"predecessor-version":[{"id":7212,"href":"https:\/\/ssqtch.com\/pl\/wp-json\/wp\/v2\/posts\/3276\/revisions\/7212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ssqtch.com\/pl\/wp-json\/wp\/v2\/media\/5157"}],"wp:attachment":[{"href":"https:\/\/ssqtch.com\/pl\/wp-json\/wp\/v2\/media?parent=3276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ssqtch.com\/pl\/wp-json\/wp\/v2\/categories?post=3276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ssqtch.com\/pl\/wp-json\/wp\/v2\/tags?post=3276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}