{"id":3266,"date":"2017-01-06T17:00:00","date_gmt":"2017-01-06T14:00:00","guid":{"rendered":"https:\/\/ssqtch.com\/?p=3266"},"modified":"2026-05-27T15:58:59","modified_gmt":"2026-05-27T12:58:59","slug":"zoryani-probizhki-z-velikoyu-metoyu","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/pl\/cases\/zoryani-probizhki-z-velikoyu-metoyu\/","title":{"rendered":"GWIAZDKA BIEGA Z WIELKIM CELEM"},"content":{"rendered":"\n<section class=\"libresse\" style=\"background: #e44498;\">\n<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/02\/1-7-1.png\" alt=\"\" class=\"libresse__image\" \/>\n \n    <div class=\"libresse__text r1\">\n        <h1 class=\"h2\">GWIAZDKA BIEGA Z WIELKIM CELEM<\/h1>\n        <p>Projekt Running Supergirls dla Libresse<\/p>\n\t\t \n\t\t\n        <div class=\"libresse__tags\">\n                                    <a href=\"\/cases?social-media\">#social media<\/a>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"libresse-info\" style=\"background: #f0a4c9;\">\n  <div class=\"libresse-info__text\">\n    <h2>Libresse to szwedzka marka produkt\u00f3w do higieny osobistej dla kobiet, kt\u00f3ra odwa\u017cy\u0142a si\u0119 przeciwstawi\u0107 pi\u0119tno menstruacji i jako pierwsza zareklamowa\u0107 swoje produkty wizerunkiem czerwonego p\u0142ynu.<\/h2>\n    <p>Sasquatch Digital wsp\u00f3\u0142pracuje z Libresse od 2015 roku.<\/p>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"libresse-targer section-59417289\" style=\"background: #e44498;\">\n\t\n\t <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/02\/3-6.png\" alt=\"\" class=\"libresse-targer__image\" \/>\n\t \n\n   \n    <div class=\"libresse-targer__text\">\n        <h2>CELE I ZADANIA<\/h2>\n        <div class=\"libresse-targer__tabs\">\n            <div class=\"active\">zadania online<\/div>\n            <div>zadania offline<\/div>\n        <\/div>\n        <div class=\"libresse-targer__content\">\n            <div class=\"active\">\n                <p>Zbudowanie komunikacji warto\u015bci marki o swobodnej aktywno\u015bci podczas menstruacji z bardzo w\u0105skim docelowym segmentem odbiorc\u00f3w:<br \/>\n1. Stworzy\u0107 spo\u0142eczno\u015b\u0107 marki na Facebooku i utrzymywa\u0107 w niej aktywno\u015b\u0107 odbiorc\u00f3w.<br \/>\n2. Tworzy\u0107 wydarzenia na Facebooku dla ka\u017cdego treningu.<br \/>\n3. Stworzy\u0107 w\u0105sk\u0105 grup\u0119 docelow\u0105.<br \/>\n4. Udost\u0119pnia\u0107 publikacje o projekcie na stronach znanych uczestnik\u00f3w szkole\u0144.<\/p>\n            <\/div>\n            <div>\n                <p>1. Zaanga\u017cowa\u0107 uczestnik\u00f3w w grupowe treningi etapu przygotowawczego do Wizz Air Kyiv City Marathon 2018.<br \/>\n2. Zapewni\u0107 osobist\u0105 obecno\u015b\u0107 w sportowych \u201ecelebrytach\u201d blisko CA.<br \/>\n3. Zapewni\u0107 kr\u0119cenie zdj\u0119\u0107 i film\u00f3w w dni szkoleniowe.<br \/>\n4. Zorganizowa\u0107 wsparcie w dniu zawod\u00f3w (wyposa\u017cenie strefy kibica, wsparcie dru\u017cyny sportowej marki).<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"libresse-auditory section-12703347\" data-attr = \"29399867\" style=\"background: #f0a4c9;\">\n    <div class=\"libresse-auditory__text\">\n        <h2>GRUPA DOCELOWA<\/h2>\n        <p><span style=\"font-weight: 400;\">Kobiety w wieku od 18 do 45 lat, mieszkanki Kijowa, kt\u00f3re interesuj\u0105 si\u0119 sportem, zdrowym od\u017cywianiem, aktywnym stylem \u017cycia, s\u0105 gotowe do\u0142\u0105czy\u0107 do wydarze\u0144 offline marki i aktywnie tworzy\u0107 spo\u0142eczno\u015b\u0107 ludzi o podobnych pogl\u0105dach, dziel\u0105cych warto\u015bci marki.<\/span><\/p>\n    <\/div>\n\t\t\n\t \n\t   <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/02\/4-6.png\" alt=\"\" class=\"libresse-auditory__image\" \/>\n\n  \n<\/section>\n\n\n\n<section class=\"libresse-callback\" style=\"background: #e44498;\">\n\t\n \n\t \n\t <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/02\/5-6.png\" alt=\"\" class=\"libresse-idea__image\" \/>\n\n    \n\t\n    <div class=\"libresse-callback__text\">\n        <h2>IDEA<\/h2>\n        <p><span style=\"font-weight: 400;\">Zesp\u00f3\u0142 Libresse wzi\u0105\u0142 udzia\u0142 w Wizz Air Kyiv City Marathon 2018, aby potwierdzi\u0107 swoje kluczowe przes\u0142anie: miesi\u0105czka to naturalny proces w ciele kobiety, kt\u00f3ry nigdy nie b\u0119dzie przeszkod\u0105 w jej zwyci\u0119stwie i samorealizacji. Ale jednocze\u015bnie marka pomog\u0142a dziewczynom lepiej pozna\u0107 siebie i bardziej zadba\u0107 o swoje cia\u0142o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">W tym celu wsp\u00f3lnie z organizacj\u0105 Run Ukraine Libresse zorganizowa\u0142a otwarte szkolenie biegowe dla wszystkich ch\u0119tnych.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cyfrowy Sasquatch przyci\u0105ga\u0142 do nich gwiazdy. Ch\u0119tnie trenowali z innymi, dzielili si\u0119 markowymi rozgrzewkami i tajnikami utrzymywania aktywno\u015bci.<\/span><\/p>\n    <\/div>\n<\/section>\n\n\n<section class=\"libresse-content right slider-item-66334536\" style=\"background: #f0a4c9;\">\n    <div class=\"libresse-content__text\">\n        <h2>KONTENT<\/h2>\n        <p><span style=\"font-weight: 400;\">Jednocz\u0105c\u0105 platform\u0105 i \u017ar\u00f3d\u0142em informacji dla uczestniczek by\u0142 projekt \u201eRunning Supergirls\u201d na Facebooku, tworzony niezale\u017cnie od kluczowej strony marki.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Opracowali\u015bmy: strategi\u0119 tre\u015bci, design, ton komunikacji, rubrykator, przemy\u015blana cz\u0119stotliwo\u015b\u0107 interakcji z odbiorcami oraz zbudowali\u015bmy target do promocji strony i ka\u017cdego wydarzenia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zainspirowa\u0142y nas do biegania z nami i osobi\u015bcie obci\u0105\u017cy\u0142y uczestnik\u00f3w szkole\u0144 nast\u0119puj\u0105cymi pozytywnymi wp\u0142ywami: Anna Dobrydneva, Katro Zauber, Olya Tsibulska, MamaRika, Maria Vinogradova i Polina Logunova.<\/span><\/p>\n    <\/div>\n    <div class=\"libresse-content__image\">\n        <div class=\"libresse-content__list\">\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/02\/6-1-1.png\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/02\/6-2-1.png\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/02\/6-3-1.png\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/02\/6-4-1.png\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/02\/6-5-1.png\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/02\/6-6-1.png\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                    <\/div>\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"#e44498\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"#e44498\" \/>\n        <\/svg>\n\n    <\/div>\n    <div class=\"libresse-content__nav--mobile\" data-color='#e44498'>\n                        <div class=\"active\" style=\"background: #e44498\"><\/div>\n                                    <div><\/div>\n                                    <div><\/div>\n                                    <div><\/div>\n                                    <div><\/div>\n                                    <div><\/div>\n                        <\/div>\n<\/section>\n\n\n<style>\n    .slider-item-66334536 .owl-dot.active {\n        background-color: #e44498 !important\n    }\n<\/style>\n\n\n<section class=\"libresse-prodaction\" style=\"background: #f0a4c9;\">\n  <div class=\"libresse-prodaction__text\">\n    <p><span style=\"font-weight: 400;\">Ekipa produkcyjna agencji zapewni\u0142a zdj\u0119cia i nagrania wideo ka\u017cdego dnia treningowego: w kadrze \u2013 s\u0142oneczny pa\u017adziernikowy Kij\u00f3w, morze u\u015bmiech\u00f3w i przyjemnych chwil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To w\u0142a\u015bnie posty ze zdj\u0119ciami i reporta\u017cami wideo sta\u0142y si\u0119 najpopularniejsz\u0105 tre\u015bci\u0105 projektu dzi\u0119ki organicznej dystrybucji przez samych uczestnik\u00f3w.<\/span><\/p>\n    <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/ci0xPiJfVv8\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"libresse-callback\" style=\"background: #e44498;\">\n\t\n \n\t \n\t <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/pl\/wp-content\/uploads\/sites\/4\/2021\/02\/8.png\" alt=\"\" class=\"libresse-idea__image\" \/>\n\n    \n\t\n    <div class=\"libresse-callback__text\">\n        <h2>FEEDBACK<\/h2>\n        <p><span style=\"font-weight: 400;\">Praca z amatorsk\u0105 publiczno\u015bci\u0105 sportow\u0105 wymaga specjalistycznej wiedzy zar\u00f3wno w sporcie, jak i medycynie: u\u017cytkownicy chc\u0105 wiedzie\u0107, jak \u0107wiczenia wp\u0142ywaj\u0105 na organizm, jak pracowa\u0107 z utrat\u0105 wagi, jak si\u0119 rozgrzewa\u0107, w co si\u0119 ubra\u0107, aby biega\u0107 w komfortowych warunkach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aby sprosta\u0107 tym wymaganiom, uzbroili\u015bmy si\u0119 w Q&amp;A, przygotowywane we wsp\u00f3\u0142pracy z wyspecjalizowanymi specjalistami. Ponadto w przeddzie\u0144 wydarzenia moderator agencji przeszed\u0142 na tryb \u201eserwisu referencyjnego\u201d, aby jasno wyja\u015bni\u0107, jak dojecha\u0107 z dowolnego miejsca w Kijowie na miejsce szkolenia i odpowiedzie\u0107 na inne pytania organizacyjne.<\/span><\/p>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"libresse-result\" style=\"background: #f0a4c9;\"\n         data-attr=\"9\">\n    <div class=\"libresse-result__text\">\n        <h2>\u0420\u0415\u0417\u0423\u041b\u042c\u0422\u0410\u0422\u0418<\/h2>\n        <div class=\"libresse-result__list\">\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #e44498\">\n                        139                    <\/h2>\n                    <p>publikacji pod hashtagiem # runningsupergirls<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #e44498\">\n                        60                    <\/h2>\n                    <p>minut &#8211; \u015bredni czas reakcji<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #e44498\">\n                        424                    <\/h2>\n                    <p>tys. os\u00f3b obj\u0119tych ca\u0142\u0105 kampani\u0105<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #e44498\">\n                        46                    <\/h2>\n                    <p>km przebieg\u0142o w Kijowie na 6 trening\u00f3w<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #e44498\">\n                        302                    <\/h2>\n                    <p>tys. os\u00f3b obj\u0119tych projektem<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #e44498\">\n                        36                    <\/h2>\n                    <p> tys. polubie\u0144 pod postami influencer\u00f3w<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #e44498\">\n                        2.2                    <\/h2>\n                    <p>% ER<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #e44498\">\n                        0.07                    <\/h2>\n                    <p>CPA do $<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #e44498\">\n                        1.1                    <\/h2>\n                    <p>CPM do $<\/p>\n                <\/div>\n                    <\/div>\n        <div class=\"libresse-result__b\">\n\n            <a href=\"\/cases\" class=\"libresse-result__btn\">\n                                    wszystkie case study\n                <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[42],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - 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