{"id":3256,"date":"2019-11-03T15:39:00","date_gmt":"2019-11-03T12:39:00","guid":{"rendered":"https:\/\/ssqtch.com\/?p=3256"},"modified":"2026-05-27T15:57:46","modified_gmt":"2026-05-27T12:57:46","slug":"davis-cup-v-odno-kasanie","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/pl\/cases\/davis-cup-v-odno-kasanie\/","title":{"rendered":"DAVIS CUP W JEDNYM DOTYKU"},"content":{"rendered":"\n
\n\"\"\n \n
\n

DAVIS CUP W JEDNYM DOTYKU<\/h1>\n

Budowanie i rozwijanie spo\u0142eczno\u015bci Viber dla Rakuten Sports<\/p>\n\t\t \n\t\"\"\t\n

\n #social media<\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
\n
\n

Rakuten to globalna firma innowacyjna skoncentrowana na handlu elektronicznym i programach lojalno\u015bciowych. Jest \u015bwiatowym partnerem Pucharu Davisa, najwi\u0119kszych mi\u0119dzynarodowych zawod\u00f3w dru\u017cynowych w tenisie m\u0119skim.
\r\n<\/h2>\n

Nasz zesp\u00f3\u0142 zrealizowa\u0142 projekt w listopadzie 2019 roku.<\/p>\n <\/div>\n<\/section>\n\n\n\n\n

\n\t\n \n\t \n\t \"\"\n\n \n\t\n
\n

CELE I ZADANIA<\/h2>\n

1. Niezw\u0142ocznie informowa\u0107 subskrybent\u00f3w o wydarzeniach turniejowych.<\/span><\/p>\n

2. Stworzy\u0107 strategi\u0119 tre\u015bci z idealn\u0105 r\u00f3wnowag\u0105 responsywno\u015bci i zaanga\u017cowania.<\/span><\/p>\n

3. Generowa\u0107 ruch do portalu Rakuten Viber z dost\u0119pem do ekskluzywnej zawarto\u015bci turniejowej.<\/span><\/p>\n

\u00a0<\/span><\/p>\n <\/div>\n<\/section>\n\n\n\n

\n
\n

GRUPA DOCELOWA<\/h2>\n

Zesp\u00f3\u0142 agencji mia\u0142 za zadanie zjednoczy\u0107 fan\u00f3w sportu, kt\u00f3rzy pasjonuj\u0105 si\u0119 zawodami i chc\u0105 by\u0107 na bie\u017c\u0105co z wszelkiego rodzaju turniejami, meczami i mistrzostwami. Trzon tej widowni stanowi\u0105 m\u0119\u017cczy\u017ani w r\u00f3\u017cnym wieku, ale nas interesowali przede wszystkim doro\u015bli fani tenisa, poniewa\u017c kana\u0142 powsta\u0142 w celu wsparcia portalu Rakuten Sports, gdzie mo\u017cna by\u0142o subskrybowa\u0107 transmisje i uzyska\u0107 dost\u0119p do ekskluzywnych materia\u0142y z turnieju Davis Cup 2019.<\/span><\/p>\n <\/div>\n\t\t\n\t \n\t \"\"\n\n \n<\/section>\n\n\n\n

\n\t\n \n\t \n\t \"\"\n\n \n\t\n
\n

IDEA<\/h2>\n

Spo\u0142eczno\u015b\u0107 Rakuten Sports stworzyli\u015bmy na Ukrainie na tydzie\u0144 przed rozpocz\u0119ciem mi\u0119dzynarodowego turnieju Rakuten Davis Cup. G\u0142\u00f3wnym celem komunikacji jest szybkie opisanie kluczowych moment\u00f3w i zapowiedzi wydarze\u0144 w Viber podczas turnieju Rakuten Davis Cup, a tak\u017ce doprowadzenie zainteresowanych odbiorc\u00f3w do portalu Rakuten Sports.<\/span><\/p>\n

A je\u015bli ca\u0142kiem niedawno fani tenisa musieli filtrowa\u0107 wi\u0119cej ni\u017c jeden zw\u00f3j kana\u0142\u00f3w informacyjnych, to dzi\u0119ki nowej spo\u0142eczno\u015bci ukrai\u0144scy fani uzyskali dost\u0119p do materia\u0142\u00f3w konkursowych jednym klikni\u0119ciem na swoim smartfonie. <\/span>Aby wesprze\u0107 spo\u0142eczno\u015b\u0107, zesp\u00f3\u0142 Viber opracowa\u0142 naklejki tematyczne, to narz\u0119dzie pomaga tworzy\u0107 lojaln\u0105 spo\u0142eczno\u015b\u0107. Zatrudnili\u015bmy copywritera z do\u015bwiadczeniem w tenisie, a w sk\u0142ad zespo\u0142u merytorycznego wchodzili r\u00f3wnie\u017c: nasz mened\u017cer SM, t\u0142umacz i korektor, projektanci, kt\u00f3rzy na bie\u017c\u0105co i przygotowuj\u0105 publikacje dla spo\u0142eczno\u015bci w czasie rzeczywistym.<\/span><\/b><\/p>\n <\/div>\n<\/section>\n\n\n\n

\n
\n

WYNIKI<\/h2>\n
\n
\n

\n 8000 <\/h2>\n

subskrybent\u00f3w w pierwszym tygodniu<\/p>\n <\/div>\n

\n

\n 12653 <\/h2>\n

aktywnych u\u017cytkownik\u00f3w podczas trwania turnieju<\/p>\n <\/div>\n

\n

\n 10 <\/h2>\n

lub wi\u0119cej post\u00f3w dziennie<\/p>\n <\/div>\n

\n

\n 12610 <\/h2>\n

ods\u0142on podczas turnieju<\/p>\n <\/div>\n

\n

\n 1960 <\/h2>\n

polubie\u0144 w czasie trwania turnieju<\/p>\n <\/div>\n <\/div>\n

\n\n \n wszystkie case study\n <\/a>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[42],"tags":[],"acf":[],"yoast_head":"\nDAVIS CUP W JEDNYM DOTYKU - Agencja SASQUATCH DIGITAL<\/title>\n<meta name=\"description\" content=\"\u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0439 \u0440\u043e\u0437\u0432\u0438\u0442\u043e\u043a Viber-\u0441\u043f\u0456\u043b\u044c\u043d\u043e\u0442\u0438 \u0434\u043b\u044f Rakuten Sports \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456 \u0434\u043b\u044f \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0433\u043e \u0442\u0443\u0440\u043d\u0456\u0440\u0443 \u0437 \u0442\u0435\u043d\u0456\u0441\u0443 Rakuten Davis Cup.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ssqtch.com\/pl\/cases\/davis-cup-v-odno-kasanie\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAVIS CUP W JEDNYM DOTYKU - 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