{"id":3252,"date":"2019-01-02T15:32:00","date_gmt":"2019-01-02T12:32:00","guid":{"rendered":"https:\/\/ssqtch.com\/?p=3252"},"modified":"2023-05-23T17:21:18","modified_gmt":"2023-05-23T14:21:18","slug":"targeting-na-grani-poimyonnogo","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/pl\/cases\/targeting-na-grani-poimyonnogo\/","title":{"rendered":"Kierowanie si\u0119 na pograniczu"},"content":{"rendered":"\n
\n\"\"\n \n
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Kierowanie si\u0119 na pograniczu<\/h1>\n

Kampania Leadgen maj\u0105ca na celu przyci\u0105gni\u0119cie kierowc\u00f3w dla brytyjskiej firmy \u201ePulsus\u201d.<\/p>\n\t\t \n\t\"\"\t\n

\n #cel<\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
\n
\n

\u201ePulsus\u201d to firma logistyczna, kt\u00f3ra dostarcza towary z najwi\u0119kszego sklepu internetowego w Anglii.<\/h2>\n

Sasquatch Digital wsp\u00f3\u0142pracuje z \u201cPulsus\u201d od 2019 roku.<\/p>\n <\/div>\n<\/section>\n\n\n\n

\n\t\n\t \"\"\n\t \n\n \n
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\u041f\u0420\u041e\u0411\u041b\u0415\u041c\u0410 \u0419 \u0417\u0410\u0412\u0414\u0410\u041d\u041d\u042f:<\/h2>\n
\n
PROBLEM<\/div>\n
CEL<\/div>\n <\/div>\n
\n
\n

Klient odczuwa\u0142 brak kierowc\u00f3w kurierskich i niemo\u017cno\u015b\u0107 sprawnego przetwarzania dostawy towaru. Mimo dobrych warunk\u00f3w pracy wyczerpa\u0142 si\u0119 wewn\u0119trzny zas\u00f3b przyci\u0105gania kierowc\u00f3w w firmie, co sta\u0142o si\u0119 szczeg\u00f3lnie widoczne w czasie wakacji. Firma ponios\u0142a straty z powodu przymusowych przestoj\u00f3w pojazd\u00f3w.<\/span><\/p>\n <\/div>\n

\n

Zrekrutowanie bazy kierowc\u00f3w, kt\u00f3ra pokryje bie\u017c\u0105ce potrzeby firmy i zaspokoi deficyt kadrowy w przysz\u0142ej pracy.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

\n
\n

GRUPA DOCELOWA<\/h2>\n

M\u0119\u017cczy\u017ani w wieku od 25 do 45 lat, mieszka\u0144cy Wielkiej Brytanii, ale z kraj\u00f3w s\u0105siednich. Zaw\u00f3d – kierowcy.<\/span><\/p>\n <\/div>\n\t\t\n\t \n\t \"\"\n\n \n<\/section>\n\n\n\n

\n\t\n \n\t \n\t \"\"\n\n \n\t\n
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WDRO\u017bENIE<\/h2>\n

Stworzyli\u015bmy kampani\u0119 reklamow\u0105, kt\u00f3ra od pierwszych dni pracy pozwoli\u0142a nam zrekrutowa\u0107 baz\u0119 nowych pracownik\u00f3w. Do wyszukiwania sterownik\u00f3w stworzyli\u015bmy wid\u017cety w j\u0119zyku litewskim, rumu\u0144skim, polskim i brytyjskim angielskim.<\/span><\/p>\n

Poszukiwali\u015bmy kierowc\u00f3w o takich zainteresowaniach jak: kierowca wywrotki, kierowca ci\u0119\u017car\u00f3wki, kierowca ci\u0119\u017car\u00f3wki lokalnej i inne.<\/span><\/p>\n

Pos\u0142u\u017cyli\u015bmy si\u0119 r\u00f3wnie\u017c podzia\u0142em kampanii w odniesieniu do miast z oddzia\u0142ami klienckimi. Dla ka\u017cdej kampanii reklamowej opracowali\u015bmy osobne informatory, dobieraj\u0105c sterowniki dla kreacji, kt\u00f3re najlepiej odpowiadaj\u0105 ich grupie docelowej.<\/span><\/p>\n

Koszt leada na Facebooku r\u00f3\u017cni\u0142 si\u0119 w zale\u017cno\u015bci od j\u0119zyka: najni\u017cszy by\u0142 koszt pozyskania angloj\u0119zycznej publiczno\u015bci (0,76 funta), najdro\u017cszy by\u0142a reklama w j\u0119zyku litewskim (6,80 funta).<\/span><\/p>\n <\/div>\n<\/section>\n\n\n\n

\n
\n

WYNIKI<\/h2>\n
\n
\n

\n 717 <\/h2>\n

lead\u00f3w miesi\u0119cznie<\/p>\n <\/div>\n

\n

\n 1.26 <\/h2>\n

\u015bredni koszt leada \u00a3<\/p>\n <\/div>\n

\n

\n 27.8 <\/h2>\n

os\u00f3b, \u015bredni zasi\u0119g w RK miesi\u0119cznie<\/p>\n <\/div>\n <\/div>\n

\n\n \n wszystkie case study\n <\/a>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"acf":[],"yoast_head":"\nKierowanie si\u0119 na pograniczu - Agencja SASQUATCH DIGITAL<\/title>\n<meta name=\"description\" content=\"\u041b\u0456\u0434\u0433\u0435\u043d-\u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u0437 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u0432\u043e\u0434\u0456\u0457\u0432 \u0434\u043b\u044f \u0431\u0440\u0438\u0442\u0430\u043d\u0441\u044c\u043a\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 "Pulsus"\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ssqtch.com\/pl\/cases\/targeting-na-grani-poimyonnogo\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kierowanie si\u0119 na pograniczu - 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