{"id":3229,"date":"2011-05-02T00:11:00","date_gmt":"2011-05-01T21:11:00","guid":{"rendered":"https:\/\/ssqtch.com\/?p=3229"},"modified":"2026-05-27T16:01:49","modified_gmt":"2026-05-27T13:01:49","slug":"zolushka-po-ukrainski-dlya-mediagruppy1-1","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/pl\/cases\/zolushka-po-ukrainski-dlya-mediagruppy1-1\/","title":{"rendered":"Cinderella IN UKRAINIAN FOR MEDIA GROUP \u201e1+1\u201d"},"content":{"rendered":"\n
\n\"\"\n \n
\n

Cinderella IN UKRAINIAN FOR MEDIA GROUP \u201e1+1\u201d<\/h1>\n

Kampania na lunch i wsparcie reality show \u201eQueen of the Ball\u201d<\/p>\n\t\t \n\t\"\"\t\n

\n #cel<\/a>\n #social media<\/a>\n #strategia<\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
\n
\n

Media Group \u201e1+1\u201d to jeden z najwi\u0119kszych holding\u00f3w medialnych na Ukrainie, kt\u00f3ry zrzesza ponad 1000 pracownik\u00f3w w przemys\u0142. W sk\u0142ad holdingu wchodzi dzia\u0142 produkcji \u201e1+1 Production\u201d, a tak\u017ce kana\u0142y telewizyjne \u201e1+1\u201d, \u201e1+1 International\u201d, \u201e2+2\u201d, \u201eTET\u201d, \u201ePlus Plus\u201d, \u201eLoki\u201d , \u201eUnian- TV \u00bb. Ponadto w sk\u0142ad grupy wchodz\u0105 serwisy informacyjne TSN.ua, agencja informacyjna UNIAN i Glavred.<\/h2>\n

Agencja wsp\u00f3\u0142pracowa\u0142a z kana\u0142em telewizyjnym \u201eTET\u201d od kwietnia 2011 do czerwca 2013. Terminy kampanii: kwiecie\u0144-wrzesie\u0144 2011. <\/p>\n <\/div>\n<\/section>\n\n\n\n

\n\t\n\t \"\"\n\t \n\n \n
\n

CELE I ZADANIA<\/h2>\n
\n
zadania online<\/div>\n
zadania offline<\/div>\n <\/div>\n
\n
\n

Loncz i wsparcie poprzez kampani\u0119 w sieciach spo\u0142eczno\u015bciowych reality show wyprodukowan\u0105 przez grup\u0119 medialn\u0105 \u201e1+1 ” o przemianie licealist\u00f3w na g\u0142\u00f3wne bohaterki szkolnego balu.<\/span><\/p>\n

    \n
  1. Opracowa\u0107 strategi\u0119 obecno\u015bci w sieciach spo\u0142eczno\u015bciowych.<\/span><\/li>\n
  2. Stworzy\u0107 aktywn\u0105 publiczno\u015b\u0107 widz\u00f3w.<\/span><\/li>\n
  3. Zaanga\u017cowa\u0107 widz\u00f3w w ogl\u0105danie programu.<\/span><\/li>\n<\/ol>\n <\/div>\n
    \n
      \n
    1. Zwi\u0119kszy\u0107 widoczno\u015b\u0107 pokazu.<\/span><\/li>\n
    2. Zdobywa\u0107 publiczno\u015b\u0107 lojalnych widz\u00f3w.<\/span><\/li>\n<\/ol>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
      \n
      \n

      GRUPA DOCELOWA<\/h2>\n

      Agencja mia\u0142a za zadanie stworzy\u0107 magiczny \u015bwiat dla uczennic, w kt\u00f3rym Kopciuszek zamienia si\u0119 w ksi\u0119\u017cniczk\u0119 i staje si\u0119 g\u0142\u00f3wn\u0105 bohaterk\u0105 balu. Trzon publiczno\u015bci stanowi\u0142y dziewcz\u0119ta w wieku 16-18 lat, uczennice i absolwentki szk\u00f3\u0142 \u015brednich.<\/span><\/p>\n <\/div>\n\t\t\n\t \n\t \"\"\n\n \n<\/section>\n\n\n\n

      \n\t\n \n\t \n\t \"\"\n\n \n\t\n
      \n

      IDEA KOMUNIKACJI<\/h2>\n

      Zr\u00f3b przedstawienie, w kt\u00f3rym dziewcz\u0119ta w wieku maturalnym, maturalnym i po maturalnym podziel\u0105 si\u0119 procesem przygotowa\u0144 do wieczoru galowego i b\u0119d\u0105 si\u0119 wzajemnie wspiera\u0107. W sumie by\u0142o 48 absolwent\u00f3w z 12 szk\u00f3\u0142 w r\u00f3\u017cnych regionach Ukrainy.<\/span><\/p>\n

      Ka\u017cdego z nich uczynili\u015bmy gwiazd\u0105: styli\u015bci, wiza\u017cy\u015bci i fryzjerzy stworzyli z \u201ebrzydkiego kacz\u0105tka\u201d pi\u0119knego \u0142ab\u0119dzia. Wszyscy uczestnicy mieli swoje albumy Vkontakte, rozmawiali\u015bmy o ka\u017cdej dziewczynie. Abonenci wylosowali swoich ulubionych uczestnik\u00f3w i aktywnie ich wspierali. Grupa regularnie organizowa\u0142a konkursy na najlepsze rysunki, cz\u0142onkowie spo\u0142eczno\u015bci stworzyli setki fanart\u00f3w.<\/span><\/p>\n <\/div>\n<\/section>\n\n\n\n

      \n
      \n

      WYNIKI<\/h2>\n
      \n
      \n

      \n 28000 <\/h2>\n

      cz\u0142onk\u00f3w spo\u0142eczno\u015bci Vk<\/p>\n <\/div>\n

      \n

      \n 100000 <\/h2>\n

      zasi\u0119g unikalnych u\u017cytkownik\u00f3w<\/p>\n <\/div>\n

      \n

      \n 122 <\/h2>\n

      %, wzrost liczby odwiedzaj\u0105cych stron\u0119 TET<\/p>\n <\/div>\n

      \n

      \n 110000 <\/h2>\n

      u\u017cytkownik\u00f3w odwiedzi\u0142o stron\u0119 www.kb.tet.tv.<\/p>\n <\/div>\n

      \n

      \n 3000 <\/h2>\n

      komentarzy na tablicy spo\u0142eczno\u015bci Vk<\/p>\n <\/div>\n

      \n

      \n 1 <\/h2>\n

      program sprzedany rosyjskiemu kana\u0142owi telewizyjnemu Muz-TVtet.tv<\/p>\n <\/div>\n <\/div>\n

      \n\n \n wszystkie case study\n <\/a>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,42,19],"tags":[],"acf":[],"yoast_head":"\nCinderella IN UKRAINIAN FOR MEDIA GROUP \u201e1+1\u201d - Agencja SASQUATCH DIGITAL<\/title>\n<meta name=\"description\" content=\"\u041a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u0434\u043b\u044f \u043b\u043e\u043d\u0447\u0430 \u0456 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0438 \u0440\u0435\u0430\u043b\u0456\u0442\u0456-\u0448\u043e\u0443 \u00ab\u041a\u043e\u0440\u043e\u043b\u0435\u0432\u0430 \u0431\u0430\u043b\u0443\u00bb\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ssqtch.com\/pl\/cases\/zolushka-po-ukrainski-dlya-mediagruppy1-1\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cinderella IN UKRAINIAN FOR MEDIA GROUP \u201e1+1\u201d - 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