{"id":6899,"date":"2026-09-24T10:08:36","date_gmt":"2026-09-24T07:08:36","guid":{"rendered":"https:\/\/ssqtch.com\/en\/?p=6899"},"modified":"2026-09-29T12:35:07","modified_gmt":"2026-09-29T09:35:07","slug":"komunikacija-kalganoff-harakter-gumor-i-kontrolovanij-rizik-english","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/en\/cases\/komunikacija-kalganoff-harakter-gumor-i-kontrolovanij-rizik-english\/","title":{"rendered":"KALGANOFF: HUMOUR WITHOUT CROSSING THE LINE"},"content":{"rendered":"\n
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KALGANOFF: HUMOUR WITHOUT CROSSING THE LINE <\/h1>\n

Launch and Social Media Management
for Kalganoff
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\n #design<\/a>\n #moderation<\/a>\n #paid media<\/a>\n #production<\/a>\n #social media<\/a>\n #strategy<\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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Kalganoff is a strong spirits brand with a bold character and provocative visual identity. The alcohol category imposes strict communication restrictions, while also demanding courage and humour from brands.<\/h2>\n

Sasquatch Digital worked with Kalganoff in 2024\u20132025.<\/p>\n <\/div>\n<\/section>\n\n\n\n

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GOALS AND TASKS<\/h2>\n
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online tasks<\/div>\n
offline tasks<\/div>\n <\/div>\n
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The primary goal was to launch Kalganoff on social media as a living brand with its own voice, without violating alcohol category regulations.<\/span><\/p>\n

Our Objectives<\/span><\/p>\n

1. Launch social media channels from scratch.<\/span>
\n2. Build a distinctive and recognisable tone of voice.<\/span><\/h5>\n
3. Attract the first active audience.<\/span>
\n4. Establish regular brand communication.<\/span><\/h5>\n <\/div>\n
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1. Support the brand\u2019s overall image and market presence.<\/span>
\n2. Increase brand recognition.<\/span><\/h5>\n
3. Align online communication with offline positioning.<\/span><\/h5>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n