{"id":6881,"date":"2026-09-16T13:49:39","date_gmt":"2026-09-16T10:49:39","guid":{"rendered":"https:\/\/ssqtch.com\/en\/?p=6881"},"modified":"2026-09-16T13:49:40","modified_gmt":"2026-09-16T10:49:40","slug":"misjachni-bez-filtriv-english","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/en\/cases\/misjachni-bez-filtriv-english\/","title":{"rendered":"PERIODS, UNFILTERED"},"content":{"rendered":"\n<section class=\"libresse\" style=\"background: #fbc7cd;\">\n<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2026\/09\/obkladinka-1-1-2.png\" alt=\"\" class=\"libresse__image\" \/>\n \n    <div class=\"libresse__text r1\">\n        <h1 class=\"h2\"><span style=\"color: #1F274C;\">PERIODS, UNFILTERED<\/h1>\n        <p><span style=\"color: #1F274C;\">Community Management for Libresse Ukraine on Instagram<br \/>\r\n<\/p>\n\t\t \n\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2026\/09\/libresse-proud-v-1.png\" alt=\"\" class=\"libresse__image\" \/>\t\n        <div class=\"libresse__tags\">\n                                    <a href=\"\/cases?dyzayn\">#design<\/a>\n                                    <a href=\"\/cases?moderation\">#moderation<\/a>\n                                    <a href=\"\/cases?paid-media\">#paid media<\/a>\n                                    <a href=\"\/cases?smm-ua\">#social media<\/a>\n                                    <a href=\"\/cases?strategiya\">#strategy<\/a>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"libresse-info\" style=\"background: #e5547d;\">\n  <div class=\"libresse-info__text\">\n    <h2><span style=\"color: #FFFFFF;\">Libresse is an international feminine hygiene brand that consistently addresses topics related to the body, menstruation and women\u2019s lived experience \u2014 without embellishment or taboos. The brand\u2019s campaigns regularly spark public debate.<\/h2>\n    <p><span style=\"color: #FFFFFF;\">Sasquatch Digital has been working with Libresse since 2015.<\/p>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"libresse-targer slideLeft slider-item-93047347 section-88586929\" style=\"background: #fbc7cd;\">\n    <div class=\"libresse-targer__image\">\n        <div class=\"libresse-targer__list\">\n             \n\t\t\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2026\/09\/dopis-6-6-2.png\" alt=\"\" class=\"libresse-targer__item\">\n                    <\/div>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-targer__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-targer__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <div class=\"libresse-targer__nav--mobile\">\n                                <div class=\"active\"><\/div>\n                                    <\/div>\n    <\/div>\n    <div class=\"libresse-targer__text\">\n        <h2><span style=\"color: #1F274C;\">GOALS AND TASKS<\/h2>\n        <div class=\"libresse-targer__tabs\">\n            <div class=\"active\">online tasks<\/div>\n            <div>offline tasks<\/div>\n        <\/div>\n        <div class=\"libresse-targer__content\">\n            <div class=\"active\">\n                <p><span style=\"font-weight: 400;\">The primary goal was to create a safe space for honest conversations about menstruation in an environment of high polarisation and hate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our Objectives<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">1. Protect the community from hate speech.<\/span><br \/>\n<span style=\"font-weight: 400;\">2. Enable people to talk about real experiences.<\/span><\/h5>\n<h5><span style=\"font-weight: 400;\">3. Keep discussions open without censorship.<\/span><br \/>\n<span style=\"font-weight: 400;\">4. Support and defend the brand\u2019s position.<\/span><\/h5>\n            <\/div>\n            <div>\n                <h5><span style=\"font-weight: 400;\">1. Amplify the campaign\u2019s social impact beyond social media.<\/span><br \/>\n<span style=\"font-weight: 400;\">2. Reduce stigma around menstruation.<\/span><\/h5>\n<h5><span style=\"font-weight: 400;\">3. Help normalise menstruation in society.<\/span><\/h5>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<style>\n    .slider-item-93047347 .owl-dot.active {\n        background-color:  !important\n    }\n<\/style>\n\n\n<section class=\"libresse-content right slider-item-16606516\" style=\"background: #e5547d;\">\n    <div class=\"libresse-content__text\">\n        <h2><span style=\"color: #FFFFFF;\">TARGET AUDIENCE<\/h2>\n        <p><span style=\"color: #ffffff;\">Women of different ages, as well as a broader social media audience engaging with content about menstruation.<br \/>\nPart of the community included users with conservative views, for whom explicit representations of menstruation were uncomfortable.<br \/>\n<\/span><\/p>\n    <\/div>\n    <div class=\"libresse-content__image\">\n        <div class=\"libresse-content__list\">\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2026\/09\/joyful-caucasian-african-women-different-ages-white-shirts-laughing-looking-camera-beige-background-1-14.png\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                    <\/div>\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n    <\/div>\n    <div class=\"libresse-content__nav--mobile\" data-color=''>\n                        <div class=\"active\" style=\"background: \"><\/div>\n                        <\/div>\n<\/section>\n\n\n<style>\n    .slider-item-16606516 .owl-dot.active {\n        background-color:  !important\n    }\n<\/style>\n\n\n<section class=\"libresse-content left slider-item-24602532\" style=\"background: #fbc7cd;\" data-item=\"1\">\n    <div class=\"libresse-content__image\">\n        <div class=\"libresse-content__list r01\">\n                      \n\t\t\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2026\/09\/dopis-10-1-5.png\" alt=\"\" class=\"libresse-content__item\">\n                    <\/div>\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n    <\/div>\n    <div class=\"libresse-content__text\">\n        <h2><span style=\"color: #1F274C;\">COMMUNICATION IDEA<\/h2>\n        <p><span style=\"font-weight: 400;\">Do not soften reality or hide physiology behind euphemisms. Show menstruation as it is \u2014 and protect the right to talk about it openly.<\/span><\/p>\n    <\/div>\n\n    <div class=\"libresse-content__nav--mobile\" data-color=''>\n                        <div class=\"active\" style=\"background: \"><\/div>\n                        <\/div>\n<\/section>\n\n\n\n<style>\n    .slider-item-24602532 .owl-dot.active {\n        background-color:  !important\n    }\n<\/style>\n\n\n<section class=\"libresse-content right slider-item-26657509\" style=\"background: #e5547d;\">\n    <div class=\"libresse-content__text\">\n        <h2><span style=\"color: #FFFFFF;\">CONTENT<\/h2>\n        <p><span style=\"color: #ffffff;\">The campaign included visuals and posts with realistic depictions of menstrual blood. We selected photos of women of different ages and body types. Designers created handcrafted illustrations \u2014 both static and animated.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">We addressed relevant women\u2019s health topics, debunked myths and encouraged discussion.<\/span><\/p>\n    <\/div>\n    <div class=\"libresse-content__image\">\n        <div class=\"libresse-content__list\">\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2026\/09\/group-1000007326-2.png\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                    <\/div>\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n    <\/div>\n    <div class=\"libresse-content__nav--mobile\" data-color=''>\n                        <div class=\"active\" style=\"background: \"><\/div>\n                        <\/div>\n<\/section>\n\n\n<style>\n    .slider-item-26657509 .owl-dot.active {\n        background-color:  !important\n    }\n<\/style>\n\n\n<section class=\"libresse-content left slider-item-20236135\" style=\"background: #fbc7cd;\" data-item=\"1\">\n    <div class=\"libresse-content__image\">\n        <div class=\"libresse-content__list r01\">\n                      \n\t\t\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2026\/09\/group-1000007316-1-7.png\" alt=\"\" class=\"libresse-content__item\">\n                    <\/div>\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n    <\/div>\n    <div class=\"libresse-content__text\">\n        <h2><span style=\"color: #1F274C;\">FEEDBACK<\/h2>\n        <p><span style=\"font-weight: 400;\">The community actively supported the brand. Users defended Libresse\u2019s position in the comments and <\/span><span style=\"font-weight: 400;\">called for respectful discussion.<\/span><span style=\"font-weight: 400;\"> The campaign generated strong resonance without losing control of the space.<\/span><\/p>\n    <\/div>\n\n    <div class=\"libresse-content__nav--mobile\" data-color=''>\n                        <div class=\"active\" style=\"background: \"><\/div>\n                        <\/div>\n<\/section>\n\n\n\n<style>\n    .slider-item-20236135 .owl-dot.active {\n        background-color:  !important\n    }\n<\/style>\n\n\n\n<section class=\"libresse-result\" style=\"background: #e5547d;\"\n         data-attr=\"8\">\n    <div class=\"libresse-result__text\">\n        <h2><span style=\"color: #FFFFFF;\">RESULTS<\/h2>\n        <div class=\"libresse-result__list\">\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                         29                    <\/h2>\n                    <p><span style=\"color: #FFFFFF;\">total reach of unique users, mio<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        8.5                    <\/h2>\n                    <p> <span style=\"color: #FFFFFF;\">page views, mio<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        50000                    <\/h2>\n                    <p> <span style=\"color: #FFFFFF;\">average video views<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        87000                    <\/h2>\n                    <p><span style=\"color: #FFFFFF;\">likes<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        3000                    <\/h2>\n                    <p><span style=\"color: #FFFFFF;\">shares<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        4500                    <\/h2>\n                    <p><span style=\"color: #FFFFFF;\">saves<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        5                    <\/h2>\n                    <p><span style=\"color: #FFFFFF;\">increase in Stories reach, %<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        27                    <\/h2>\n                    <p><span style=\"color: #FFFFFF;\">overall ER on Instagram, %<\/p>\n                <\/div>\n                    <\/div>\n        <div class=\"libresse-result__b\">\n\n            <a href=\"\/cases\" class=\"libresse-result__btn\">\n                                    all cases\n                <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":6882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[34,35,36,5,19],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - 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