{"id":6861,"date":"2026-09-15T15:32:51","date_gmt":"2026-09-15T12:32:51","guid":{"rendered":"https:\/\/ssqtch.com\/en\/?p=6861"},"modified":"2026-09-15T15:33:16","modified_gmt":"2026-09-15T12:33:16","slug":"kraftovij-smm-dlja-brendu-pervak-english","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/en\/cases\/kraftovij-smm-dlja-brendu-pervak-english\/","title":{"rendered":"CRAFT SOCIAL MEDIA CONTENT FOR TURBO YEAST “PERVAK”"},"content":{"rendered":"\n
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CRAFT SOCIAL MEDIA CONTENT FOR TURBO YEAST “PERVAK”<\/h1>\n

Social Media Support and Brand Communication for Pervak on Facebook<\/p>\n\t\t \n\t\"\"\t\n

\n #design<\/a>\n #moderation<\/a>\n #paid media<\/a>\n #social media<\/a>\n #strategy<\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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Pervak is a strong spirits brand with a craft-driven character and a clear stance: authenticity, tradition and respect for the product. The brand\u2019s communication is built around honest craftsmanship \u2014 without mass-market masks.<\/h2>\n

Sasquatch Digital worked with Pervak from July 2024 to January 2025. <\/p>\n <\/div>\n<\/section>\n\n\n\n

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GOALS AND TASKS<\/h2>\n
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online tasks<\/div>\n
offline tasks<\/div>\n <\/div>\n
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The primary goal was to rethink Pervak\u2019s brand image on social media and present it as a craft product with depth, rather than a nostalgic clich\u00e9.<\/span><\/p>\n

Our Objectives<\/span><\/p>\n

1. Refresh brand perception.<\/span>
\n2. Explain the idea of craft and craftsmanship.<\/span><\/h5>\n
3. Engage the audience in dialogue.<\/span>
\n4. Build a consistent tone of voice.<\/span><\/h5>\n <\/div>\n
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1. Reinforce the brand\u2019s position as a product with history and character.<\/span>
\n2. Strengthen its image as a craft spirits brand.<\/span><\/h5>\n
3. Support overall brand recognition.<\/span><\/h5>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n