{"id":6823,"date":"2026-09-02T16:27:53","date_gmt":"2026-09-02T13:27:53","guid":{"rendered":"https:\/\/ssqtch.com\/en\/?p=6823"},"modified":"2026-09-07T12:46:20","modified_gmt":"2026-09-07T09:46:20","slug":"moderacija-z-harakterom-dlja-kalganoff-english","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/en\/cases\/moderacija-z-harakterom-dlja-kalganoff-english\/","title":{"rendered":"MODERATION WITH CHARACTER FOR KALGANOFF"},"content":{"rendered":"\n
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MODERATION WITH CHARACTER
FOR KALGANOFF<\/h1>\n

Moderation and Community Management for Kalganoff on Instagram & Facebook
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\n #design<\/a>\n #moderation<\/a>\n #paid media<\/a>\n #production<\/a>\n #social media<\/a>\n #strategy<\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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Kalganoff is a strong spirits brand that entered social media from scratch and immediately operated in a high-risk category: alcohol, provocative humour and a polarised audience.<\/h2>\n

Sasquatch Digital worked with Kalganoff in 2024\u20132025.<\/p>\n <\/div>\n<\/section>\n\n\n\n

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GOALS AND TASKS<\/h2>\n
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online tasks<\/div>\n
offline tasks<\/div>\n <\/div>\n
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The primary goal was to maintain the brand\u2019s lively, ironic tone of voice while preventing toxicity, platform violations and reputational risks.<\/span><\/p>\n

Our Objectives<\/span><\/p>\n

1. Build communication rules from scratch.<\/span>
\n2. Control aggression and provocation.<\/span><\/h5>\n
3. Preserve humour without crossing boundaries.<\/span>
\n4. Protect the brand from reputational risks.<\/span><\/h5>\n <\/div>\n
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1. Support the image of the brand as ironic yet responsible within the alcohol category.<\/span>
\n2. Avoid public scandals.<\/span><\/h5>\n
3. Maintain trust in the brand.<\/span><\/h5>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n