{"id":6714,"date":"2026-06-17T21:26:14","date_gmt":"2026-06-17T18:26:14","guid":{"rendered":"https:\/\/ssqtch.com\/en\/?p=6714"},"modified":"2026-06-19T16:55:53","modified_gmt":"2026-06-19T13:55:53","slug":"jak-mi-zibrali-biznes-spilnotu-dlja-olx-english","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/en\/cases\/jak-mi-zibrali-biznes-spilnotu-dlja-olx-english\/","title":{"rendered":"HOW WE BUILT A COMMUNITY FOR OLX"},"content":{"rendered":"\n<section class=\"libresse\" style=\"background: #3a77ff;\">\n<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2026\/06\/gemini_generated_image_a7o1n2a7o1n2a7o1-1-1.png\" alt=\"\" class=\"libresse__image\" \/>\n \n    <div class=\"libresse__text r1\">\n        <h1 class=\"h2\"><span style=\"color: #FFFFFF;\">HOW WE BUILT<br>A COMMUNITY<br>FOR OLX<\/h1>\n        <p><span style=\"color: #FFFFFF;\">Social Media and Content Strategy for OLX Ukraine on Instagram<br \/>\r\n<\/p>\n\t\t \n\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2026\/06\/group-1000007269-4.png\" alt=\"\" class=\"libresse__image\" \/>\t\n        <div class=\"libresse__tags\">\n                                    <a href=\"\/cases?campaign-management\">#campaign management<\/a>\n                                    <a href=\"\/cases?dyzayn\">#design<\/a>\n                                    <a href=\"\/cases?moderation\">#moderation<\/a>\n                                    <a href=\"\/cases?paid-media\">#paid media<\/a>\n                                    <a href=\"\/cases?smm-ua\">#social media<\/a>\n                                    <a href=\"\/cases?strategiya\">#strategy<\/a>\n                                    <a href=\"\/cases?site-ua\">#website<\/a>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"libresse-info\" style=\"background: #002f34;\">\n  <div class=\"libresse-info__text\">\n    <h2><span style=\"color: #FFFFFF;\">OLX is an online classifieds platform and marketplace that connects sellers and buyers across multiple categories and actively supports small and medium-sized businesses in Ukraine during the war.<\/h2>\n    <p><span style=\"color: #FFFFFF;\">Sasquatch Digital worked with OLX during 2022\u20132023.<\/p>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"libresse-targer slideLeft slider-item-23056919 section-92625077\" style=\"background: #3a77ff;\">\n    <div class=\"libresse-targer__image\">\n        <div class=\"libresse-targer__list\">\n             \n\t\t\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2026\/06\/369-mj-3920-l-kopija-2-1-5.png\" alt=\"\" class=\"libresse-targer__item\">\n                    <\/div>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-targer__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-targer__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <div class=\"libresse-targer__nav--mobile\">\n                                <div class=\"active\"><\/div>\n                                    <\/div>\n    <\/div>\n    <div class=\"libresse-targer__text\">\n        <h2><span style=\"color: #ffffff;\">GOALS AND TASKS<\/h2>\n        <div class=\"libresse-targer__tabs\">\n            <div class=\"active\">online tasks<\/div>\n            <div>offline tasks<\/div>\n        <\/div>\n        <div class=\"libresse-targer__content\">\n            <div class=\"active\">\n                <p>The primary goal was to build relevant communication for a business audience and develop an active community around the OLX brand using Social Media, paid media and content formats.<\/p>\n<p>Our Objectives<\/p>\n<h5><span style=\"font-weight: 400;\">1. Identify and demonstrate the value of OLX for small and medium-sized businesses.<\/span><br \/>\n<span style=\"font-weight: 400;\">2. Explain new platform features and capabilities.<\/span><\/h5>\n<h5><span style=\"font-weight: 400;\">3. Increase traffic to the blog and social profiles.<\/span><br \/>\n<span style=\"font-weight: 400;\">4. Strengthen audience engagement.<\/span><\/h5>\n            <\/div>\n            <div>\n                <h5><span style=\"font-weight: 400;\">1. Reinforce OLX\u2019s position as a platform that helps business communities survive and grow during wartime.<\/span><br \/>\n<span style=\"font-weight: 400;\">2. Support OLX business initiatives.<\/span><\/h5>\n<h5><span style=\"font-weight: 400;\">3. Provide informational support for business tools.<\/span><\/h5>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<style>\n    .slider-item-23056919 .owl-dot.active {\n        background-color:  !important\n    }\n<\/style>\n\n\n<section class=\"libresse-content right slider-item-80378672\" style=\"background: #002f34;\">\n    <div class=\"libresse-content__text\">\n        <h2><span style=\"color: #FFFFFF;\">TARGET AUDIENCE<\/h2>\n        <p><span style=\"font-weight: 400;\">Small and medium-sized entrepreneurs, business owners, startup founders and those considering OLX as a tool for developing their own business. Also users looking for practical advice for everyday life and running a business online.<\/span><\/p>\n    <\/div>\n    <div class=\"libresse-content__image\">\n        <div class=\"libresse-content__list\">\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2026\/06\/pexels-kampus-7289710-1.jpg\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                    <\/div>\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n    <\/div>\n    <div class=\"libresse-content__nav--mobile\" data-color=''>\n                        <div class=\"active\" style=\"background: \"><\/div>\n                        <\/div>\n<\/section>\n\n\n<style>\n    .slider-item-80378672 .owl-dot.active {\n        background-color:  !important\n    }\n<\/style>\n\n\n<section class=\"libresse-content left slider-item-1109289\" style=\"background: #3a77ff;\" data-item=\"1\">\n    <div class=\"libresse-content__image\">\n        <div class=\"libresse-content__list r01\">\n                      \n\t\t\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2026\/06\/frame-1111.png\" alt=\"\" class=\"libresse-content__item\">\n                    <\/div>\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n    <\/div>\n    <div class=\"libresse-content__text\">\n        <h2><span style=\"color: #FFFFFF;\">COMMUNICATION IDEA<\/h2>\n        <p><span style=\"font-weight: 400;\">Position OLX not just as a classifieds platform, but as a real business growth tool \u2014 through stories, practical advice, success cases and useful content that is easy to consume and apply in real life.<\/span><\/p>\n    <\/div>\n\n    <div class=\"libresse-content__nav--mobile\" data-color=''>\n                        <div class=\"active\" style=\"background: \"><\/div>\n                        <\/div>\n<\/section>\n\n\n\n<style>\n    .slider-item-1109289 .owl-dot.active {\n        background-color:  !important\n    }\n<\/style>\n\n\n<section class=\"libresse-content right slider-item-44305692\" style=\"background: #002f34;\">\n    <div class=\"libresse-content__text\">\n        <h2><span style=\"color: #FFFFFF;\">CONTENT<\/h2>\n        <p>Social media content for OLX for Business on Instagram<\/p>\n<p>1. Posts about business opportunities.<br \/>\n2. Stories about new features.<br \/>\n3. Practical tips for entrepreneurs.<\/p>\n<p>Thematic and SEO-optimized articles for the OLX blog<\/p>\n<p>1. Content about wartime-related goods.<br \/>\n2. Style, home and gardening lifehacks.<br \/>\n3. Marketing and finance topics.<\/p>\n<p>Paid promotion and targeted campaigns were used to expand reach and engagement.<\/p>\n    <\/div>\n    <div class=\"libresse-content__image\">\n        <div class=\"libresse-content__list\">\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2026\/06\/group-1000007271.png\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                    <\/div>\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n    <\/div>\n    <div class=\"libresse-content__nav--mobile\" data-color=''>\n                        <div class=\"active\" style=\"background: \"><\/div>\n                        <\/div>\n<\/section>\n\n\n<style>\n    .slider-item-44305692 .owl-dot.active {\n        background-color:  !important\n    }\n<\/style>\n\n\n<section class=\"libresse-content left slider-item-61801602\" style=\"background: #3a77ff;\" data-item=\"1\">\n    <div class=\"libresse-content__image\">\n        <div class=\"libresse-content__list r01\">\n                      \n\t\t\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2026\/06\/pexels-ivan-s-7213643-scaled-1.jpg\" alt=\"\" class=\"libresse-content__item\">\n                    <\/div>\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n    <\/div>\n    <div class=\"libresse-content__text\">\n        <h2><span style=\"color: #FFFFFF;\">FEEDBACK<\/h2>\n        <p><span style=\"font-weight: 400;\">The OLX audience actively engaged with the content: views, engagement across Social Media formats, blog traffic and visits to the business account all increased. Communication focused on real audience needs rather than abstract targeting personas.<\/span><\/p>\n    <\/div>\n\n    <div class=\"libresse-content__nav--mobile\" data-color=''>\n                        <div class=\"active\" style=\"background: \"><\/div>\n                        <\/div>\n<\/section>\n\n\n\n<style>\n    .slider-item-61801602 .owl-dot.active {\n        background-color:  !important\n    }\n<\/style>\n\n\n\n<section class=\"libresse-result\" style=\"background: #002f34;\"\n         data-attr=\"3\">\n    <div class=\"libresse-result__text\">\n        <h2><span style=\"color: #FFFFFF;\">RESULTS<\/h2>\n        <div class=\"libresse-result__list\">\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        382282                    <\/h2>\n                    <p><span style=\"color: #FFFFFF;\">average monthly post reach<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        1.5                    <\/h2>\n                    <p> <span style=\"color: #FFFFFF;\">average ER, %<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        15000                    <\/h2>\n                    <p> <span style=\"color: #FFFFFF;\">website clicks<br>(KPIs exceeded by 75\u00d7)<\/p>\n                <\/div>\n                    <\/div>\n        <div class=\"libresse-result__b\">\n\n            <a href=\"\/cases\" class=\"libresse-result__btn\">\n                                    all cases\n                <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":6715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[39,34,35,36,5,19,17],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - 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