{"id":6695,"date":"2026-06-17T12:31:44","date_gmt":"2026-06-17T09:31:44","guid":{"rendered":"https:\/\/ssqtch.com\/en\/?p=6695"},"modified":"2026-06-17T12:32:43","modified_gmt":"2026-06-17T09:32:43","slug":"smm-protidija-domashnomu-nasilstvu-english","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/en\/cases\/smm-protidija-domashnomu-nasilstvu-english\/","title":{"rendered":"SOCIAL MEDIA AGAINST DOMESTIC VIOLENCE"},"content":{"rendered":"\n<section class=\"libresse\" style=\"background: #8b1e81;\">\n<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2026\/06\/rk-dopisi-kopija-1.png\" alt=\"\" class=\"libresse__image\" \/>\n \n    <div class=\"libresse__text r1\">\n        <h1 class=\"h2\"><span style=\"color: #FFFFFF;\">SOCIAL MEDIA AGAINST DOMESTIC VIOLENCE<\/h1>\n        <p><span style=\"color: #FFFFFF;\">Social Media Support for the \u2018Break the Circle\u2019 Social Project (UNFPA Ukraine) on Instagram, Facebook, and Viber<br \/>\r\n<\/p>\n\t\t \n\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2026\/06\/logo_gradient_sign_rgbw-01-1.png\" alt=\"\" class=\"libresse__image\" \/>\t\n        <div class=\"libresse__tags\">\n                                    <a href=\"\/cases?campaign-management\">#campaign management<\/a>\n                                    <a href=\"\/cases?dyzayn\">#design<\/a>\n                                    <a href=\"\/cases?moderation\">#moderation<\/a>\n                                    <a href=\"\/cases?smm-ua\">#social media<\/a>\n                                    <a href=\"\/cases?strategiya\">#strategy<\/a>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"libresse-info\" style=\"background: #e19600;\">\n  <div class=\"libresse-info__text\">\n    <h2><span style=\"color: #FFFFFF;\">UNFPA Ukraine is the Ukrainian office of the United Nations Population Fund. The organisation works on human rights, gender equality and support for people facing crisis situations.<\/h2>\n    <p><span style=\"color: #FFFFFF;\">Sasquatch Digital worked with UNFPA Ukraine from 2021 to 2024.<\/p>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"libresse-targer slideLeft slider-item-87288227 section-38570686\" style=\"background: #8b1e81;\">\n    <div class=\"libresse-targer__image\">\n        <div class=\"libresse-targer__list\">\n             \n\t\t\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2026\/06\/6-kopija-3.png\" alt=\"\" class=\"libresse-targer__item\">\n                    <\/div>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-targer__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-targer__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <div class=\"libresse-targer__nav--mobile\">\n                                <div class=\"active\"><\/div>\n                                    <\/div>\n    <\/div>\n    <div class=\"libresse-targer__text\">\n        <h2><span style=\"color: #ffffff;\">GOALS AND TASKS<\/h2>\n        <div class=\"libresse-targer__tabs\">\n            <div class=\"active\">online tasks<\/div>\n            <div>offline tasks<\/div>\n        <\/div>\n        <div class=\"libresse-targer__content\">\n            <div class=\"active\">\n                <p>The primary goal was to change public perception of domestic violence and motivate survivors of domestic and gender-based violence to seek help.<\/p>\n<p><span style=\"font-weight: 400;\">Our Objectives<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">1. Build multi-channel communication across Instagram, Facebook and Viber. <\/span><br \/>\n<span style=\"font-weight: 400;\">2. Increase readership and engagement on Instagram and Facebook.<\/span><\/h5>\n            <\/div>\n            <div>\n                <h5><span style=\"font-weight: 400;\">1. Support the operation of helplines.<\/span><br \/>\n<span style=\"font-weight: 400;\">2. Amplify the campaign\u2019s social impact.<\/span><\/h5>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<style>\n    .slider-item-87288227 .owl-dot.active {\n        background-color:  !important\n    }\n<\/style>\n\n\n<section class=\"libresse-content right slider-item-76591730\" style=\"background: #e19600;\">\n    <div class=\"libresse-content__text\">\n        <h2><span style=\"color: #FFFFFF;\">TARGET AUDIENCE<\/h2>\n        <p><span style=\"font-weight: 400;\">Women aged 24\u201344 who have experienced or are experiencing toxic, destructive or abusive relationships, as well as those who have close ones in such situations.<\/span><\/p>\n    <\/div>\n    <div class=\"libresse-content__image\">\n        <div class=\"libresse-content__list\">\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2026\/06\/pexels-darina-belonogova-7209126-1.png\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                    <\/div>\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n    <\/div>\n    <div class=\"libresse-content__nav--mobile\" data-color=''>\n                        <div class=\"active\" style=\"background: \"><\/div>\n                        <\/div>\n<\/section>\n\n\n<style>\n    .slider-item-76591730 .owl-dot.active {\n        background-color:  !important\n    }\n<\/style>\n\n\n<section class=\"libresse-content left slider-item-89355936\" style=\"background: #8b1e81;\" data-item=\"1\">\n    <div class=\"libresse-content__image\">\n        <div class=\"libresse-content__list r01\">\n                      \n\t\t\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2026\/06\/rozirvi-kolo-3h4-kviten-ssss-1.png\" alt=\"\" class=\"libresse-content__item\">\n                    <\/div>\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n    <\/div>\n    <div class=\"libresse-content__text\">\n        <h2><span style=\"color: #FFFFFF;\">COMMUNICATION IDEA<\/h2>\n        <p><span style=\"font-weight: 400;\">Expose the closed cycle of violence and provide people with tools to break it \u2014 without judgement or pressure.<\/span><\/p>\n    <\/div>\n\n    <div class=\"libresse-content__nav--mobile\" data-color=''>\n                        <div class=\"active\" style=\"background: \"><\/div>\n                        <\/div>\n<\/section>\n\n\n\n<style>\n    .slider-item-89355936 .owl-dot.active {\n        background-color:  !important\n    }\n<\/style>\n\n\n<section class=\"libresse-content right slider-item-43373224\" style=\"background: #e19600;\">\n    <div class=\"libresse-content__text\">\n        <h2><span style=\"color: #FFFFFF;\">CONTENT<\/h2>\n        <p><span style=\"font-weight: 400;\">Emotionally restrained content: posts, videos and Stories explaining different forms of violence, ways to seek help and the importance of taking action. A recognisable, non-standard visual style was maintained despite strict client guidelines.<\/span><\/p>\n    <\/div>\n    <div class=\"libresse-content__image\">\n        <div class=\"libresse-content__list\">\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2026\/06\/group-1000007268.png\" alt=\"\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                    <\/div>\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n    <\/div>\n    <div class=\"libresse-content__nav--mobile\" data-color=''>\n                        <div class=\"active\" style=\"background: \"><\/div>\n                        <\/div>\n<\/section>\n\n\n<style>\n    .slider-item-43373224 .owl-dot.active {\n        background-color:  !important\n    }\n<\/style>\n\n\n<section class=\"libresse-content left slider-item-20066688\" style=\"background: #8b1e81;\" data-item=\"1\">\n    <div class=\"libresse-content__image\">\n        <div class=\"libresse-content__list r01\">\n                      \n\t\t\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2026\/06\/image1-kopija-1.png\" alt=\"\" class=\"libresse-content__item\">\n                    <\/div>\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"\" \/>\n        <\/svg>\n\n    <\/div>\n    <div class=\"libresse-content__text\">\n        <h2><span style=\"color: #FFFFFF;\">FEEDBACK<\/h2>\n        <p><span style=\"font-weight: 400;\">The campaign generated a strong emotional response and meaningful discussion. The content was perceived as support rather than moralising.<\/span><\/p>\n    <\/div>\n\n    <div class=\"libresse-content__nav--mobile\" data-color=''>\n                        <div class=\"active\" style=\"background: \"><\/div>\n                        <\/div>\n<\/section>\n\n\n\n<style>\n    .slider-item-20066688 .owl-dot.active {\n        background-color:  !important\n    }\n<\/style>\n\n\n\n<section class=\"libresse-result\" style=\"background: #e19600;\"\n         data-attr=\"6\">\n    <div class=\"libresse-result__text\">\n        <h2><span style=\"color: #FFFFFF;\">RESULTS<br>ACHIEVED OVER THE LAST 4 MONTHS<\/h2>\n        <div class=\"libresse-result__list\">\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        718547                    <\/h2>\n                    <p><span style=\"color: #FFFFFF;\">total reach<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        27524                    <\/h2>\n                    <p> <span style=\"color: #FFFFFF;\">readers on Facebook<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        9185                    <\/h2>\n                    <p> <span style=\"color: #FFFFFF;\">reactions on Facebook<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        2.1                    <\/h2>\n                    <p> <span style=\"color: #FFFFFF;\">average ER on Facebook, %<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        5.1                    <\/h2>\n                    <p> <span style=\"color: #FFFFFF;\">average ER on Instagram, %<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ffffff\">\n                        1017                    <\/h2>\n                    <p> <span style=\"color: #FFFFFF;\">link clicks on Viber<br>(1,321% above plan)<\/p>\n                <\/div>\n                    <\/div>\n        <div class=\"libresse-result__b\">\n\n            <a href=\"\/cases\" class=\"libresse-result__btn\">\n                                    all cases\n                <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":6696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[39,34,35,5,19],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - 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