{"id":6383,"date":"2026-02-10T13:12:55","date_gmt":"2026-02-10T10:12:55","guid":{"rendered":"https:\/\/ssqtch.com\/en\/?p=6383"},"modified":"2026-04-09T14:56:38","modified_gmt":"2026-04-09T11:56:38","slug":"merch-that-took-over-the-feed","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/en\/cases\/merch-that-took-over-the-feed\/","title":{"rendered":"MERCH THAT TOOK OVER THE FEED"},"content":{"rendered":"\n
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MERCH THAT TOOK OVER THE FEED<\/h1>\n

Collaboration between J\u00e4germeister Ukraine and Graffiti Artists
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\n #campaign management<\/a>\n #design<\/a>\n #influencer marketing<\/a>\n #moderation<\/a>\n #paid media<\/a>\n #social media<\/a>\n #strategy<\/a>\n #website<\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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J\u00e4germeister is an iconic German liqueur made from 56 ingredients, a symbol of nightlife and bar culture. The brand is associated with parties, bold design and unconventional activations.
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Sasquatch Digital worked with J\u00e4germeister from 2018 to 2023.<\/p>\n <\/div>\n<\/section>\n\n\n\n

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GOALS AND TASKS<\/h2>\n
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online tasks<\/div>\n
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The primary goal was to create lively, ongoing communication around the product and build interest in the range through branded merchandise.<\/span><\/p>\n

Additional Objectives<\/span><\/p>\n

1. Engage followers in dialogue.<\/span>
\n2. Discover the best graffiti artists.<\/span>
\n3. Increase social media activity.<\/span>
\n4. Encourage reposts and voting.<\/span>
\n5. Create a dedicated landing page on the Rozetka platform.<\/span><\/h5>\n <\/div>\n
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Encourage the target audience to wear branded merch and become organic brand ambassadors.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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TARGET AUDIENCE<\/h2>\n

Young people in Ukraine aged 18\u201324 who are interested in contemporary culture, art and nightlife. Active social media users, open to interaction and participation in polls.\u00a0<\/span><\/p>\n

An audience highly engaged with visual content and collaborative projects.<\/span><\/p>\n <\/div>\n

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