{"id":5988,"date":"2024-04-10T09:10:56","date_gmt":"2024-04-10T06:10:56","guid":{"rendered":"https:\/\/ssqtch.com\/en\/?p=5988"},"modified":"2024-07-04T16:49:38","modified_gmt":"2024-07-04T13:49:38","slug":"arti-shho-rujnujut-tabu-english","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/en\/cases\/arti-shho-rujnujut-tabu-english\/","title":{"rendered":"Art to destroy taboos"},"content":{"rendered":"\n
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Art to destroy taboos<\/h1>\n

Authentic visuals about periods for Libresse<\/p>\n\t\t \n\t\"\"\t\n

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Libresse is not only a feminine hygiene brand. It\u2019s a project whose goal is to openly communicate about women\u2019s physiology with progressive Ukrainians. <\/h2>\n

Sasquatch Digital has been collaborating with Libresse since 2015.<\/p>\n <\/div>\n<\/section>\n\n\n\n

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GOALS AND OBJECTIVES<\/h2>\n
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Our goal is to design visuals for libresse.ukraine from sketches to final versions. The artwork has to serve the project\u2019s main idea: to destigmatize the intimate area and menstruation by ruining the taboos.<\/span><\/p>\n <\/div>\n

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1. To create demand.<\/span>
\n2. To improve brand loyalty.<\/span>
\n3. To increase the sales of Libresse.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

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TARGET AUDIENCE<\/h2>\n

The audience includes progressive women aged 18-45, with whom we are going to build warm but not too familiar communication. We speak about complex things related to female health in simple words. We support women and inspire them to accept their nature.
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STYLE AND CHARACTERS<\/h2>\n

Our specialists have designed a color palette based on the customer\u2019s recommendations and enhanced it with new shades of the character\u2019s clothes and skin as well as of the background and geometric patterns. The drawings are made in a sketch manner, with no sharp lines and contours. We also have changed the faces of the drawn girls, namely, made them more colorful, realistic, and emotional.<\/span><\/p>\n <\/div>\n\n

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