{"id":5650,"date":"2013-05-09T14:00:00","date_gmt":"2013-05-09T11:00:00","guid":{"rendered":"https:\/\/ssqtch.com\/en\/?p=5650"},"modified":"2024-02-12T12:44:24","modified_gmt":"2024-02-12T09:44:24","slug":"a-life-hack-how-to-exceed-kpis-with-one-post-for-atb","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/en\/cases\/a-life-hack-how-to-exceed-kpis-with-one-post-for-atb\/","title":{"rendered":"A life hack: How to exceed KPIs with one post for ATB"},"content":{"rendered":"\n
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A life hack: How to exceed KPIs with one post for ATB<\/h1>\n

Designing a strategy for ATB\u2019s presence on social media (Facebook, VKontakte, Odnoklassniki and Twitter), moderation services and SM support<\/p>\n\t\t \n\t\t\n

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ATB is the largest Ukrainian supermarket chain by amount of outlets. Known for its affordable prices. Every day, more than 2,000,000 Ukrainians buy goods there.<\/h2>\n

The agency cooperated with ATB from April 2014 to April 2015.<\/p>\n <\/div>\n<\/section>\n\n\n\n

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TASKS<\/h2>\n
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Online tasks<\/div>\n
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The main goal of the online project was to create a loyal community around the ATB brand and collect a maximum of followers to inform organically about special offers.<\/p>\n

First, we had to develop a strategy for ATB\u2019s social media presence and then, establish communication with answering any user\u2019s question within 10 minutes on weekdays and 30 minutes on weekends.<\/p>\n <\/div>\n

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TARGET AUDIENCE<\/h2>\n

Middle-income women and men who prefer economical purchase, both family and individual. For them, price is no less important than assortment. They often choose ATB as a \u201cconvenient supermarket near home or work\u201d.<\/span><\/p>\n <\/div>\n\t\t\n\t \n\t \"\"\n\n \n<\/section>\n\n\n

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IDEA OF COMMUNICATION <\/h2>\n

The idea of our communication was to get closer to people. Previously, ATB’s social media had surprised users with all kinds of exoticism, posts with the Maldives and California rolls, which had hardly matched the lifestyle of the target audience. We started creating content that was as close, useful and necessary to the target audience as possible. For example, how to store onions in the kitchen, 10 simple ideas for an egg breakfast, how to clean a frying pan quickly, etc. From the very first month, we began to exceed our reach KPIs.<\/p>\n <\/div>\n\n

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