{"id":5212,"date":"2020-11-06T17:30:00","date_gmt":"2020-11-06T14:30:00","guid":{"rendered":"https:\/\/ssqtch.com\/en\/?p=5212"},"modified":"2024-02-12T11:52:43","modified_gmt":"2024-02-12T08:52:43","slug":"halloween-in-your-smartphone","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/en\/cases\/halloween-in-your-smartphone\/","title":{"rendered":"HALLOWEEN IN YOUR SMARTPHONE"},"content":{"rendered":"\n
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HALLOWEEN IN YOUR SMARTPHONE<\/h1>\n

Halloween activation for J\u00e4germeister, a German liqueur brand<\/p>\n\t\t \n\t\"\"\t\n

\n #campaign<\/a>\n #influencer marketing<\/a>\n #social media<\/a>\n #strategy<\/a>\n #target<\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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J\u00e4germeister is a German liqueur created by Curt Mast in 1934 from 56 ingredients. This brand is imbued with mysteries and mysticism. J\u00e4germeister carries the aesthetics of nightlife, full of parties and their own rituals.<\/h2>\n

The agency worked with J\u00e4germeister from 2018 to 2023.<\/p>\n <\/div>\n<\/section>\n\n\n\n

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OBJECTIVES AND TASKS<\/h2>\n
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offline tasks<\/div>\n
online tasks<\/div>\n <\/div>\n
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Make a Halloween party:<\/span><\/p>\n

1. Create thematic digital looks.<\/span>
\n2. Engage followers into hosting their own online parties.<\/span>
\n3. Host a giveaway of five thematic party packs.<\/span><\/p>\n <\/div>\n

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Help the participants make a real Halloween party.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

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THE TARGET AUDIENCE<\/h2>\n

The main group (70%) is males aged 18\u201524 years, residing in big cities. They value friendship and fun above all. At any age, they can be childlike and careless.<\/span><\/p>\n <\/div>\n\t\t\n\t \n\t \"\"\n\n \n<\/section>\n\n\n\n

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THE COMMUNICATION IDEA<\/h2>\n

\u2013 What can I do when I can\u2019t have a party?<\/span>
\n\u2013 Have it online!
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\nWe have broken the activation down into three components: thematic look, company of friends, ambience. It was created by the Halloween-themed giveaway.<\/span><\/p>\n <\/div>\n<\/section>\n\n\n\n

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CONTENT<\/h2>\n

STAGE 1<\/span><\/strong>
\nThematic Look<\/span><\/p>\n

Over 200+ thematic digital looks were created by Sasquatch Digital designers, such as the Icy Ocean King or the Icy Volcanic Queen. Each of the looks featured ice, which is a part of J\u00e4germeister brand identity (bitters have to be drunk as icy shots at an extremely cold (-18\u00b0C) temperature.<\/span>
\nThe participants had to share a selfie in their Instagram stories, tagging the brand. On Facebook, they had to tag the brand in comments.<\/span>
\nWe hired two freelances (a designer and a SM manager) to complete this task on time. Our internal KPI was: to publish each photo on J\u00e4germeister page within 30 minutes after being tagged.<\/span><\/p>\n <\/div>\n\t\t\n\t \n\t \"\"\n\n \n<\/section>\n\n\n

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STAGE 2<\/span><\/strong>
\nInvite Your Friends<\/span><\/p>\n

At this stage, participants had to host their own online parties, inviting their friends. To do that, they had to publish a friend\u2019s photo with Halloween-themed GIFs and stickers in their Instagram stories, tagging this person and J\u00e4germeister. Everyone who did that entered our giveaway of 5 themed packs.<\/span>
\nTo promote this activation, we cooperated with opinion leaders and media. J\u00e4ger-Halloween was announced by 15 influencers, including Serhiy Stone, Barbulon, Orest Muriy, Pasha Bumczyk and Andriy Sviderskyi, in their posts and stories.<\/span>
\nAll five winners received their party packs before the actual Halloween so they could celebrate it with proper decorations.<\/span><\/p>\n <\/div>\n\n

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