{"id":5048,"date":"2019-11-05T14:39:00","date_gmt":"2019-11-05T11:39:00","guid":{"rendered":"https:\/\/ssqtch.com\/en\/?p=5048"},"modified":"2023-05-23T17:54:14","modified_gmt":"2023-05-23T14:54:14","slug":"how-bank-got-into-youtube","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/en\/cases\/how-bank-got-into-youtube\/","title":{"rendered":"HOW BANK GOT INTO YOUTUBE"},"content":{"rendered":"\n
\n\"\"\n \n
\n

HOW BANK GOT INTO YOUTUBE<\/h1>\n

Increasing the positions of Oschadbank’s branded videos in YouTube search.<\/p>\n\t\t \n\t\"\"\t\n

\n #campaign<\/a>\n #target<\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
\n
\n

Oschadbank is a Ukrainian state bank, the second in terms of assets, one of the largest in terms of the number of branches in Ukraine.<\/h2>\n

Our agency worked with the bank in 2016-2019.<\/p>\n <\/div>\n<\/section>\n\n\n\n

\n\t\n\t \"\"\n\t \n\n \n
\n

GOALS AND TASKS<\/h2>\n
\n
offline tasks<\/div>\n
online tasks<\/div>\n <\/div>\n
\n
\n

1. To increase the channel’s search results in YouTube.
\n2. To reduce the position of non-brand videos related to Oschadbank that negatively affect its image performance.<\/p>\n <\/div>\n

\n

To increase audience awareness and loyalty.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

\n
\n

THE TARGET AUDIENCE<\/h2>\n

Private entrepreneurs. Also, everyone who is interested in banking products and who monitors information about them on YouTube.<\/span><\/p>\n <\/div>\n\t\t\n\t \n\t \"\"\n\n \n<\/section>\n\n\n\n

\n\t\n \n\t \n\t \"\"\n\n \n\t\n
\n

SOLUTION<\/h2>\n

1. Worked out all the factors that affect ranking in YouTube (tags, titles, descriptions, comments).
\n2. We applied a mix of low-frequency and high-frequency tags.
\n3. Set up internal distribution on the channel.
\n4. Updated visual style of packshots.
\n5. Optimized all previously uploaded videos to the channel.
\n6. Added new videos already with the correct design.
\n7. Acted according to the strategy of entering the “Recommended Videos” block.
\n8. Used organic promotion methods.<\/p>\n <\/div>\n<\/section>\n\n\n\n

\n
\n

RESULTS<\/h2>\n
\n
\n

\n 34000 <\/h2>\n

new views<\/p>\n <\/div>\n

\n

\n 680 <\/h2>\n

% increase in the number of views<\/p>\n <\/div>\n

\n

\n 71 <\/h2>\n

% of all videos were in the top 50<\/p>\n <\/div>\n <\/div>\n

\n\n \n all cases\n <\/a>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9,21],"tags":[],"acf":[],"yoast_head":"\nHOW BANK GOT INTO YOUTUBE - Agency Sasquatch Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ssqtch.com\/en\/cases\/how-bank-got-into-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOW BANK GOT INTO YOUTUBE - Agency Sasquatch Digital\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ssqtch.com\/en\/cases\/how-bank-got-into-youtube\/\" \/>\n<meta property=\"og:site_name\" content=\"Agency Sasquatch Digital\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-05T11:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-23T14:54:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2022\/07\/1-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1223\" \/>\n\t<meta property=\"og:image:height\" content=\"1088\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"editor\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ssqtch.com\/en\/cases\/how-bank-got-into-youtube\/\",\"url\":\"https:\/\/ssqtch.com\/en\/cases\/how-bank-got-into-youtube\/\",\"name\":\"HOW BANK GOT INTO YOUTUBE - Agency Sasquatch Digital\",\"isPartOf\":{\"@id\":\"https:\/\/ssqtch.com\/en\/#website\"},\"datePublished\":\"2019-11-05T11:39:00+00:00\",\"dateModified\":\"2023-05-23T14:54:14+00:00\",\"author\":{\"@id\":\"https:\/\/ssqtch.com\/en\/#\/schema\/person\/b92c58903bbdc48687ef159475063bb5\"},\"breadcrumb\":{\"@id\":\"https:\/\/ssqtch.com\/en\/cases\/how-bank-got-into-youtube\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ssqtch.com\/en\/cases\/how-bank-got-into-youtube\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ssqtch.com\/en\/cases\/how-bank-got-into-youtube\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\/\/ssqtch.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HOW BANK GOT INTO YOUTUBE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ssqtch.com\/en\/#website\",\"url\":\"https:\/\/ssqtch.com\/en\/\",\"name\":\"Agency Sasquatch Digital\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ssqtch.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ssqtch.com\/en\/#\/schema\/person\/b92c58903bbdc48687ef159475063bb5\",\"name\":\"editor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ssqtch.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/037736338d13ac358eab92b73581fbad?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/037736338d13ac358eab92b73581fbad?s=96&d=mm&r=g\",\"caption\":\"editor\"},\"sameAs\":[\"http:\/\/www.ssqtch.com\"],\"url\":\"https:\/\/ssqtch.com\/en\/cases\/author\/gastellacom\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HOW BANK GOT INTO YOUTUBE - Agency Sasquatch Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ssqtch.com\/en\/cases\/how-bank-got-into-youtube\/","og_locale":"en_US","og_type":"article","og_title":"HOW BANK GOT INTO YOUTUBE - Agency Sasquatch Digital","og_url":"https:\/\/ssqtch.com\/en\/cases\/how-bank-got-into-youtube\/","og_site_name":"Agency Sasquatch Digital","article_published_time":"2019-11-05T11:39:00+00:00","article_modified_time":"2023-05-23T14:54:14+00:00","og_image":[{"width":1223,"height":1088,"url":"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2022\/07\/1-2.png","type":"image\/png"}],"author":"editor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"editor"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ssqtch.com\/en\/cases\/how-bank-got-into-youtube\/","url":"https:\/\/ssqtch.com\/en\/cases\/how-bank-got-into-youtube\/","name":"HOW BANK GOT INTO YOUTUBE - Agency Sasquatch Digital","isPartOf":{"@id":"https:\/\/ssqtch.com\/en\/#website"},"datePublished":"2019-11-05T11:39:00+00:00","dateModified":"2023-05-23T14:54:14+00:00","author":{"@id":"https:\/\/ssqtch.com\/en\/#\/schema\/person\/b92c58903bbdc48687ef159475063bb5"},"breadcrumb":{"@id":"https:\/\/ssqtch.com\/en\/cases\/how-bank-got-into-youtube\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ssqtch.com\/en\/cases\/how-bank-got-into-youtube\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ssqtch.com\/en\/cases\/how-bank-got-into-youtube\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/ssqtch.com\/en\/"},{"@type":"ListItem","position":2,"name":"HOW BANK GOT INTO YOUTUBE"}]},{"@type":"WebSite","@id":"https:\/\/ssqtch.com\/en\/#website","url":"https:\/\/ssqtch.com\/en\/","name":"Agency Sasquatch Digital","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ssqtch.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ssqtch.com\/en\/#\/schema\/person\/b92c58903bbdc48687ef159475063bb5","name":"editor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ssqtch.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/037736338d13ac358eab92b73581fbad?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/037736338d13ac358eab92b73581fbad?s=96&d=mm&r=g","caption":"editor"},"sameAs":["http:\/\/www.ssqtch.com"],"url":"https:\/\/ssqtch.com\/en\/cases\/author\/gastellacom\/"}]}},"_links":{"self":[{"href":"https:\/\/ssqtch.com\/en\/wp-json\/wp\/v2\/posts\/5048"}],"collection":[{"href":"https:\/\/ssqtch.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ssqtch.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ssqtch.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ssqtch.com\/en\/wp-json\/wp\/v2\/comments?post=5048"}],"version-history":[{"count":15,"href":"https:\/\/ssqtch.com\/en\/wp-json\/wp\/v2\/posts\/5048\/revisions"}],"predecessor-version":[{"id":6189,"href":"https:\/\/ssqtch.com\/en\/wp-json\/wp\/v2\/posts\/5048\/revisions\/6189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ssqtch.com\/en\/wp-json\/wp\/v2\/media\/5049"}],"wp:attachment":[{"href":"https:\/\/ssqtch.com\/en\/wp-json\/wp\/v2\/media?parent=5048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ssqtch.com\/en\/wp-json\/wp\/v2\/categories?post=5048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ssqtch.com\/en\/wp-json\/wp\/v2\/tags?post=5048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}