{"id":3304,"date":"2016-11-05T18:35:00","date_gmt":"2016-11-05T15:35:00","guid":{"rendered":"https:\/\/ssqtch.com\/?p=3304"},"modified":"2026-05-06T13:45:10","modified_gmt":"2026-05-06T10:45:10","slug":"foto-s-zebrikami-i-tigryatami","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/en\/cases\/foto-s-zebrikami-i-tigryatami\/","title":{"rendered":"PHOTOS WITH ZEBRAS AND TIGERS"},"content":{"rendered":"\n
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PHOTOS WITH ZEBRAS AND TIGERS<\/h1>\n

Activation for the LOO line of ZOO collection diapers Libero<\/p>\n\t\t \n\t\"\"\t\n

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Libero is a brand from Sweden, one of the key manufacturers of baby care products: diapers, panties, wet wipes, disposable diapers and bibs. Included in the Essity brand portfolio.<\/h2>\n

Sasquatch Digital has been working with Libero since 2016. Activation took place from 1 to 30 November 2016.<\/p>\n <\/div>\n<\/section>\n\n\n\n

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GOALS AND TASKS<\/h2>\n
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online tasks<\/div>\n
offline task<\/div>\n <\/div>\n
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To support the introduction of Libero Comfort and Up & Go ZOO diapers – panties and diapers with prints of jungle dwellers (monkey, panda, tiger, elephant, giraffe and zebra).<\/p>\n

As part of activation:<\/p>\n

1. Create a recognizable Libero ZOO.
\n2. To build an effective activation mechanics for the highest coverage of the audience of parents of children from 0 to 4 years.<\/p>\n <\/div>\n

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1. Create demand for a new collection.
\n2. Increase Libero sales.<\/p>\n

Difficulties of implementation:
\nActivation had to be carried out in the conditions of introduction of products in outlets – packages “ZOO collection” at that time were not presented in 100% of retail stores and zooprints still had to be found.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

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TARGET AUDIENCE<\/h2>\n

Parents of children from 0 to 4 years. Men and women from 25 to 34 years old, residents of Ukraine.<\/p>\n <\/div>\n\t\t\n\t \n\t \"\u041e\u043f\u0438\u0448\u0438\u0442\u0435\n\n \n<\/section>\n\n\n\n

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IDEA<\/h2>\n

Moms love their little monkeys and take pictures of them several times a day for and without! Why not combine the release of such a photogenic collection of diapers to create the largest photo album with them? We created a landing platform zoo.libero.ua, where parents could upload photos of their babies. But an important nuance: the baby should already be in the diapers of the new line!<\/p>\n

Prize fund:<\/p>\n

1. daily – 20 large packages of diapers of the “ZOO collection” series;<\/p>\n

2. weekly – 2 two tricycles in a print similar to that applied to diapers.<\/p>\n <\/div>\n<\/section>\n\n\n

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IMPLEMENTATION<\/h2>\n

In order to achieve the highest coverage and increase the frequency of contact of CA with information about the new collection, in addition to the activation platform, we have used a range of tools. The recognizability of “ZOO collection” worked: regular SM-communications, contextual and media advertising (Google and Yandex), siding, publications from influencers (Sofia Stuzhuk, Tanya Prentkovich, Dasha Katsurina, Julia Dzhusupova, etc.) with the support of their posts comments.<\/p>\n

To promote activation on social networks, we reviewed the rubric and design, the tone of communication and built the right target to attract participants.<\/p>\n <\/div>\n

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