{"id":3300,"date":"2017-07-07T18:28:00","date_gmt":"2017-07-07T15:28:00","guid":{"rendered":"https:\/\/ssqtch.com\/?p=3300"},"modified":"2023-05-23T17:46:33","modified_gmt":"2023-05-23T14:46:33","slug":"samye-malenkie-supergeroi","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/en\/cases\/samye-malenkie-supergeroi\/","title":{"rendered":"THE SMALLEST SUPERHEROES"},"content":{"rendered":"\n
\n\"\u0421\u0410\u041c\u042b\u0415\n \n
\n

THE SMALLEST SUPERHEROES<\/h1>\n

Competitive activation of \u00abMy little superhero\u00bb for the Libero brand
\r\n<\/p>\n\t\t \n\t\t\n

\n #campaign<\/a>\n #influencer marketing<\/a>\n #target<\/a>\n #website<\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
\n
\n

Libero is a brand from Sweden, one of the key manufacturers of baby care products: diapers, panties, wet wipes, disposable diapers and bibs. Included in Essity’s brand portfolio.
\r\n<\/h2>\n

The agency has been working with Libero since 2017. Activation was from 1 to 31 July 2017.<\/p>\n <\/div>\n<\/section>\n\n\n\n

\n\t\n\t \"\u0421\u0410\u041c\u042b\u0415\n\t \n\n \n
\n

GOALS AND TASKS<\/h2>\n
\n
online tasks<\/div>\n
offline tasks<\/div>\n <\/div>\n
\n
\n

Support a new collection of Superhero diapers and panties with activation:
\n<\/span>1. Start a landing platform with a photo contest: <\/span>superhero.libero.com
\n<\/span>2. Attract participants to the photo contest.
\n<\/span>3. Create promotional products and engage opinion leaders through activation to support and promote the campaign.<\/span><\/p>\n <\/div>\n

\n

1. Create a request for a new collection.
\n<\/span>2. Increase brand loyalty.
\n<\/span>3. Increase sales of Libero production.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

\n
\n

TARGET AUDIENCE<\/h2>\n

Women between the ages of 20 and 45 who are interested in baby products, especially diapers. Ready to be active in the brand’s online activities and form a community of like-minded people by sharing Libero values.<\/span><\/p>\n <\/div>\n\t\t\n\t \n\t \"\"\n\n \n<\/section>\n\n\n\n

\n\t\n \n\t \n\t \"\u0421\u0410\u041c\u042b\u0415\n\n \n\t\n
\n

IDEA<\/h2>\n

For every mother, her baby is a superhero, and the whole world should know about it. In addition, mothers are willingly involved in the game formats of activations. Combining these two simple insights, we got the perfect concept for the \u00abMy little superhero\u00bb photo contest.<\/span><\/p>\n

The user path:<\/span><\/p>\n

\u2015 register on the activation site;<\/span><\/p>\n

\u2015 upload a photo of a baby in diapers from the Hero collection;<\/span><\/p>\n

\u2015 share the photo on Facebook and invite others to participate in the activation.<\/span><\/p>\n

To increase competitive activity, we have attracted influencers and famous mothers to participate. And to encourage mothers to participate in the activity, we played branded prizes \u2014 diapers and branded sweatshirts.<\/span><\/p>\n <\/div>\n<\/section>\n\n\n\n

\n
\n

CONTENT<\/h2>\n

Competition landing page <\/span>superhero.libero.com <\/span>\u00a0has become a key communication platform.<\/span><\/p>\n

We have developed: a content strategy and design, communication tone and activation mechanics, thought out the frequency of interaction with the target audience, built a clear target to attract participants based on previous competitions with moms that we regularly do.<\/span><\/p>\n

To support and promote activation, we used the following advertising tools and formats: contextual advertising, informers, branded underlays on partner sites, and banners. We posted information about the campaign on specialized websites: <\/span>megogo<\/span><\/a>, <\/span>malecha.org.ua<\/span><\/a>, <\/span>pustunchik.ua<\/span><\/a>.<\/span><\/p>\n

Additional outreach was provided by campaign coverage by influencers: <\/span>Yana Blazhivska, <\/span><\/a>\u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0430 \u041d\u0435\u0441\u0442\u0435\u0440\u0435\u043d\u043a\u043e, <\/span><\/a>\u041c\u0430\u0440\u0438\u044f \u0410\u0440\u0442\u0435\u043c\u0435\u043d\u043a\u043e, <\/span><\/a>Zoya Lobod, <\/span><\/a>Artem Mekh, <\/span><\/a>\u0412\u0438\u0442\u0430\u043b\u0438\u044f <\/span>\u041c\u0438\u0440\u043e\u0448\u043d\u0438\u0447\u0435\u043d\u043a\u043e, \u041d\u0430\u0442\u0430\u043b\u044c\u044f \u0428\u0435\u0432\u0447\u0435\u043d\u043a\u043e<\/span> \u0438 \u0434\u0440\u0443\u0433\u0438\u0445.<\/span>
\n<\/span><\/a><\/p>\n <\/div>\n\t\t\n\t \n\t \"\u0421\u0410\u041c\u042b\u0415\n\n \n<\/section>\n\n\n\n

\n
\n

RESULTS<\/h2>\n
\n
\n

\n 1563 <\/h2>\n

contestant<\/p>\n <\/div>\n

\n

\n 803 <\/h2>\n

reposts<\/p>\n <\/div>\n

\n

\n 2.9 <\/h2>\n

million audience coverage<\/p>\n <\/div>\n <\/div>\n

\n\n \n all cases\n <\/a>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9,11,21,17],"tags":[],"acf":[],"yoast_head":"\nTHE SMALLEST SUPERHEROES - Agency Sasquatch Digital<\/title>\n<meta name=\"description\" content=\"\u0410\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u044f \u00ab\u0406\u0434\u0435\u0430\u043b\u044c\u043d\u0430 \u043a\u0440\u0430\u0457\u043d\u0430 \u0434\u043b\u044f Up&Go \u0440\u043e\u0434\u0438\u043d\u0438\u00bb \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0430 \u043f\u043e\u0434\u0433\u0443\u0437\u043d\u0438\u043a\u043e\u0432 Libero \u043e\u0442 \u0434\u0438\u0434\u0436\u0438\u0442\u0430\u043b-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 SASQUATCH\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ssqtch.com\/en\/cases\/samye-malenkie-supergeroi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE SMALLEST SUPERHEROES - 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