{"id":3280,"date":"2018-11-06T17:51:00","date_gmt":"2018-11-06T14:51:00","guid":{"rendered":"https:\/\/ssqtch.com\/?p=3280"},"modified":"2023-05-23T17:50:31","modified_gmt":"2023-05-23T14:50:31","slug":"kak-sdelat-video-virusnym","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/en\/cases\/kak-sdelat-video-virusnym\/","title":{"rendered":"HOW TO MAKE A VIDEO VIRAL"},"content":{"rendered":"\n<section class=\"libresse\" style=\"background: #ffffff;\">\n<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2020\/01\/1-6.png\" alt=\"\u041a\u0410\u041a \u0421\u0414\u0415\u041b\u0410\u0422\u042c \u0412\u0418\u0414\u0415\u041e \u0412\u0418\u0420\u0423\u0421\u041d\u042b\u041c 1\" class=\"libresse__image\" \/>\n \n    <div class=\"libresse__text r1\">\n        <h1 class=\"h2\">HOW TO MAKE A VIDEO VIRAL<\/h1>\n        <p>Promotion of the channel of author&#8217;s interviews KishkiNa<\/p>\n\t\t \n\t<img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2020\/01\/logo.png\" alt=\"KishkiNa\" class=\"libresse__image\" \/>\t\n        <div class=\"libresse__tags\">\n                                    <a href=\"\/cases?target-ua\">#target<\/a>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"libresse-info\" style=\"background: #f2d0d0;\">\n  <div class=\"libresse-info__text\">\n    <h2>KishkiNa is a side project of the editor-in-chief of LB.ua Sonya Koshkina, a famous journalist, investigator and one of the best Ukrainian interviewers.<\/h2>\n    <p>Sasquatch Digital has been working with LB.ua since 2013, and in 2018 our team was invited to promote a new product &#8211; the KishkiNa program.<\/p>\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"libresse-callback\" style=\"background: #ffffff;\">\n\t\n \n\t \n\t <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2020\/01\/3-5.png\" alt=\"\u041a\u0410\u041a \u0421\u0414\u0415\u041b\u0410\u0422\u042c \u0412\u0418\u0414\u0415\u041e \u0412\u0418\u0420\u0423\u0421\u041d\u042b\u041c\" class=\"libresse-idea__image\" \/>\n\n    \n\t\n    <div class=\"libresse-callback__text\">\n        <h2>Task<\/h2>\n        <p><span style=\"font-weight: 400;\">The first season of the interview program included Sonya Koshkina&#8217;s deep dialogues with a wide variety of public figures: from oligarchs to priests, from writers to rock musicians and politicians. A distinctive feature is that KishkiNa programs raised questions and topics that are not usually addressed in interviews made according to modern standards of journalism.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main task is to develop a content distribution strategy and provide an effective promotional channel without major financial injections.<\/span><\/p>\n    <\/div>\n<\/section>\n\n\n<section class=\"libresse-content right slider-item-44675515\" style=\"background: #f2d0d0;\">\n    <div class=\"libresse-content__text\">\n        <h2>Target audiences<\/h2>\n        <p><span style=\"font-weight: 400;\">Residents of Ukraine and active Ukrainians abroad are interested in events in Ukraine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also in some cases, CA could be specified for individual interviews.<\/span><\/p>\n    <\/div>\n    <div class=\"libresse-content__image\">\n        <div class=\"libresse-content__list\">\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2020\/01\/4-1-2.png\" alt=\"\u041a\u0410\u041a \u0421\u0414\u0415\u041b\u0410\u0422\u042c \u0412\u0418\u0414\u0415\u041e \u0412\u0418\u0420\u0423\u0421\u041d\u042b\u041c\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2020\/01\/4-2-2.png\" alt=\"\u041a\u0410\u041a \u0421\u0414\u0415\u041b\u0410\u0422\u042c \u0412\u0418\u0414\u0415\u041e \u0412\u0418\u0420\u0423\u0421\u041d\u042b\u041c\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2020\/01\/4-3-2.png\" alt=\"\u041a\u0410\u041a \u0421\u0414\u0415\u041b\u0410\u0422\u042c \u0412\u0418\u0414\u0415\u041e \u0412\u0418\u0420\u0423\u0421\u041d\u042b\u041c 4\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2020\/01\/4-4-1.png\" alt=\"\u041a\u0410\u041a \u0421\u0414\u0415\u041b\u0410\u0422\u042c \u0412\u0418\u0414\u0415\u041e \u0412\u0418\u0420\u0423\u0421\u041d\u042b\u041c 1\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                            <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2020\/01\/4-5.png\" alt=\"\u041a\u0410\u041a \u0421\u0414\u0415\u041b\u0410\u0422\u042c \u0412\u0418\u0414\u0415\u041e \u0412\u0418\u0420\u0423\u0421\u041d\u042b\u041c\" class=\"libresse-content__item\">\n\t\t\t\t\n\t\t\n\t\t\t\t\n                    <\/div>\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav left\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"#ff000d\" \/>\n        <\/svg>\n\n        <svg width=\"27\" height=\"51\" viewBox=\"0 0 27 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"libresse-content__nav right\">\n            <path d=\"M0.41474 26.5167L24.39 50.5752C24.9545 51.1416 25.8598 51.1416 26.4243 50.5752C26.9888 50.0087 26.9888 49.1002 26.4243 48.5338L3.47155 25.5013L26.4243 2.46892C26.9888 1.90246 26.9888 0.993992 26.4243 0.427532C26.1474 0.149647 25.7746 1.51647e-05 25.4124 1.51329e-05C25.0503 1.51011e-05 24.6775 0.138958 24.4006 0.427532L0.425389 24.486C-0.13911 25.0418 -0.139106 25.9609 0.41474 26.5167Z\" fill=\"#ff000d\" \/>\n        <\/svg>\n\n    <\/div>\n    <div class=\"libresse-content__nav--mobile\" data-color='#ff000d'>\n                        <div class=\"active\" style=\"background: #ff000d\"><\/div>\n                                    <div><\/div>\n                                    <div><\/div>\n                                    <div><\/div>\n                                    <div><\/div>\n                        <\/div>\n<\/section>\n\n\n<style>\n    .slider-item-44675515 .owl-dot.active {\n        background-color: #ff000d !important\n    }\n<\/style>\n\n\n\n<section class=\"libresse-callback\" style=\"background: #ffffff;\">\n\t\n \n\t \n\t <img decoding=\"async\" src=\"https:\/\/ssqtch.com\/en\/wp-content\/uploads\/sites\/8\/2020\/01\/5-7.png\" alt=\"youtube\" class=\"libresse-idea__image\" \/>\n\n    \n\t\n    <div class=\"libresse-callback__text\">\n        <h2>Realization<\/h2>\n        <p><span style=\"font-weight: 400;\">We entered the project in May and started with consulting. From July 8, 2018 to March 9, 2019, 16 programs were broadcasted <\/span><span style=\"font-weight: 400;\">on the channe<\/span><span style=\"font-weight: 400;\">l. Thanks to diverse guests, it was possible to accumulate statistics and analyze the interests of different audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Developing a promotion strategy, we immediately abandoned the pre-roll format and did not lose: the video was watched by really interested viewers. Confirmation of this is the depth of views. Thus, even with minimal advertising support, KishkiNa videos were included in the recommended videos on YouTube.<\/span><\/p>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"libresse-content video\" style=\"background: #f2d0d0;\">\n    <div class=\"libresse-content__text\">\n        <h2>Topicality<\/h2>\n        <p><span style=\"font-weight: 400;\">Several times during the project, there was a new wave of interest in the heroes of the programs, as a result of which video views grew by another 30-100%. For example, after the release of the series &#8220;Chernobyl&#8221;, an interview with one of the key witnesses to the accident again rose to the top of YouTube and crossed the mark of 1 million views.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After the release of the first season of the program, the project is temporarily on creative leave. The KishkiNa team is planning a restart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the moment, even 9 months after the publication of the last video, the video continues to receive +\/- 1,800 organic views daily (which is +55 000 per month).<\/span><\/p>\n    <\/div>\n    <div class=\"libresse-content__video\">\n                <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/uPRyciXh07k\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"libresse-result\" style=\"background: #ffffff;\"\n         data-attr=\"6\">\n    <div class=\"libresse-result__text\">\n        <h2>Results<\/h2>\n        <div class=\"libresse-result__list\">\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ff000d\">\n                        7.9                    <\/h2>\n                    <p>Million views &#8211; and this figure continues to grow<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ff000d\">\n                        2.3                    <\/h2>\n                    <p>Million &#8211; average duration of viewing all interviews in hours<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ff000d\">\n                        39.6                    <\/h2>\n                    <p>% of views came through the recommended<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ff000d\">\n                        18.5                    <\/h2>\n                    <p>Average viewing time of one video in minutes<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ff000d\">\n                        56.3                    <\/h2>\n                    <p>Thousands of thinking people &#8211; the audience of the channel<\/p>\n                <\/div>\n                            <div class=\"libresse-result__item\">\n                    <h2 style=\"color: #ff000d\">\n                        3                    <\/h2>\n                    <p>Broadcasts with more than 1 million views<\/p>\n                <\/div>\n                    <\/div>\n        <div class=\"libresse-result__b\">\n\n            <a href=\"\/cases\" class=\"libresse-result__btn\">\n                                    all cases\n                <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - 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