{"id":3266,"date":"2017-01-06T17:00:00","date_gmt":"2017-01-06T14:00:00","guid":{"rendered":"https:\/\/ssqtch.com\/?p=3266"},"modified":"2023-05-23T17:46:03","modified_gmt":"2023-05-23T14:46:03","slug":"zoryani-probizhki-z-velikoyu-metoyu","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/en\/cases\/zoryani-probizhki-z-velikoyu-metoyu\/","title":{"rendered":"STAR RUN WITH A BIG PURPOSE"},"content":{"rendered":"\n
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STAR RUN WITH A BIG PURPOSE<\/h1>\n

Project “Running Supergirls” for the Libresse brand<\/p>\n\t\t \n\t\t\n

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Libresse is a Swedish brand of personal care products for women that have dared to take a stand against the stigmatization of menstruation. Libresse is the first to release a red liquid ad for its products.<\/h2>\n

Sasquatch Digital has been working with Libresse since 2015.<\/p>\n <\/div>\n<\/section>\n\n\n\n

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GOALS AND TASKS<\/h2>\n
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online tasks<\/div>\n
offline tasks<\/div>\n <\/div>\n
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To build brand value communication about free activity during menstruation with an extremely narrow target audience segment:
\n1. Create a brand community on Facebook and keep the audience active in it.
\n2. Create Facebook events for every workout.
\n3. Set up a narrow target audience.
\n4. Provide publications about the project on the pages of well-known training participants.<\/p>\n <\/div>\n

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1. Invite participants in group training sessions in the preparatory stage of Wizz Air Kyiv City Marathon 2018.
\n2. Ensure the personal presence of celebrities close to the target audience at sports activities.
\n3. Provide photo and video shooting on training days.
\n4. Organize support on the day of the race (equipment of fan zones, accompaning of the brand’s sports team).<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

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TARGET AUDIENCE<\/h2>\n

Women from 18 to 45 years old, residents of Kyiv, who are interested in sports, healthy eating, and an active lifestyle, are ready to join the brand’s offline events and actively form a community of like-minded people, who share brand’s values.<\/p>\n <\/div>\n\t\t\n\t \n\t \"\u0417\u0412\u0401\u0417\u0414\u041d\u042b\u0415\n\n \n<\/section>\n\n\n\n

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IDEA<\/h2>\n

The Libresse team participated in the Wizz Air Kyiv City Marathon 2018 to reaffirm their key message: menstruation is a natural process in a woman\u2019s body that will never become an obstacle to her victories and self-realization. But at the same time, the brand helped girls to know themselves better and take care of their bodies.<\/p>\n

To do this, together with the Run Ukraine organization, Libresse organized open running training for everyone.<\/p>\n

Sasquatch Digital attracted celebrities to join. They were happy to train with the rest, and share branded warm-ups and the secrets of staying active.<\/p>\n <\/div>\n<\/section>\n\n\n

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CONTENT<\/h2>\n

The project “Running Supergirls” became a unifying platform and source of information for the participants on Facebook, created separately from the key brand page.<\/p>\n

We have developed: content strategy and design, the tone of communication, the rubricator, thought out the frequency of interaction with the audience and set up a target for promoting the page and each event.<\/p>\n

We inspired women to run with us and personally charge the participants with positive such influencers as Anna Dobrydneva, Katro Zauber, Olya Tsibulskaya, MamaRika, Maria Vinogradova, and Polina Logunova.<\/p>\n <\/div>\n

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