{"id":3260,"date":"2018-11-05T16:52:00","date_gmt":"2018-11-05T13:52:00","guid":{"rendered":"https:\/\/ssqtch.com\/?p=3260"},"modified":"2023-12-15T12:10:35","modified_gmt":"2023-12-15T09:10:35","slug":"nastolnaya-kniga-bro","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/en\/cases\/nastolnaya-kniga-bro\/","title":{"rendered":"DESK BOOK BRO"},"content":{"rendered":"\n
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DESK BOOK BRO<\/h1>\n

Souvenir notebooks for the brand J\u00e4germeister<\/p>\n\t\t \n\t\"\"\t\n

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J\u00e4germeister is a German liqueur created by Kurt Mast in 1934 from 56 ingredients. The brand is thoroughly imbued with secrets and mysticism, and also carries the aesthetics of nightlife filled with parties and its rituals.<\/h2>\n

The agency worked with J\u00e4germeister from 2018 to 2023.<\/p>\n <\/div>\n<\/section>\n\n\n\n\n

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TASKS<\/h2>\n

Create souvenirs with a long period of use that will natively show the emotional essence of the brand.<\/span><\/p>\n <\/div>\n<\/section>\n\n\n

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Decision<\/h2>\n

We have developed a notebook with content, entertaining and useful at the same time. Instead of a regular organizer, the designers of our agency created a creative notebook – an analogue of “Destruct this diary” by Keri Smith. Subject: bar culture.<\/span><\/p>\n

In the notebook there was a place for parties, key points of the map of the nightlife of Ukraine, humor and advice on the correct consumption of J\u00e4germeister bitter. In place of the column digit, we created a notebook animation – a storyboard with a bottle pouring bitters into the shot.<\/span><\/p>\n

There was no alcohol notebook on the Ukrainian market before. Ours turned out to be the first and only one.<\/span><\/p>\n <\/div>\n

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