{"id":3252,"date":"2019-01-02T15:32:00","date_gmt":"2019-01-02T12:32:00","guid":{"rendered":"https:\/\/ssqtch.com\/?p=3252"},"modified":"2023-05-23T17:52:22","modified_gmt":"2023-05-23T14:52:22","slug":"targeting-na-grani-poimyonnogo","status":"publish","type":"post","link":"https:\/\/ssqtch.com\/en\/cases\/targeting-na-grani-poimyonnogo\/","title":{"rendered":"TARGETING ON THE VERGE OF PERSONAL"},"content":{"rendered":"\n
\n\"\u0422\u0410\u0420\u0413\u0415\u0422\u0418\u041d\u0413\n \n
\n

TARGETING ON THE VERGE OF PERSONAL<\/h1>\n

Leadgen campaign to attract drivers for the British company “Pulsus”<\/p>\n\t\t \n\t\"\"\t\n

\n #target<\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
\n
\n

\u201cPulsus\u201d is a logistics company that delivers goods from the largest online store in England.<\/h2>\n

Sasquatch Digital has been working with Pulsus since 2019.<\/p>\n <\/div>\n<\/section>\n\n\n\n

\n\t\n\t \"\u0422\u0410\u0420\u0413\u0415\u0422\u0418\u041d\u0413\n\t \n\n \n
\n

PROBLEM AND CHALLENGE<\/h2>\n
\n
problem<\/div>\n
challenge<\/div>\n <\/div>\n
\n
\n

The client faced a shortage of courier drivers and an inability to efficiently process the delivery of goods. Despite the good working conditions, the internal resource for attracting drivers to the company was exhausted, which became especially noticeable during the holidays. The company suffered losses due to forced downtime of vehicles.<\/span><\/p>\n <\/div>\n

\n

To recruit a database of drivers who will cover the current needs of the company and fulfill the staffing deficit in future work.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

\n
\n

TARGET AUDIENCE<\/h2>\n

Men from 25 to 45 years old, residents of the UK. Occupation \u2014 drivers.<\/span><\/p>\n <\/div>\n\t\t\n\t \n\t \"\u0422\u0410\u0420\u0413\u0415\u0422\u0418\u041d\u0413\n\n \n<\/section>\n\n\n\n

\n\t\n \n\t \n\t \"\u0422\u0410\u0420\u0413\u0415\u0422\u0418\u041d\u0413\n\n \n\t\n
\n

IMPLEMENTATION<\/h2>\n

We created an advertising campaign, which allowed us to start recruiting a base of new employees from the first days of work. To search for drivers, we have created advertisements in Lithuanian, Romanian, Polish, and British English.<\/span><\/p>\n

We were looking for drivers of such interests as dump truck driver, heavy truck driver, local truck driver, trailer driver and others.<\/span><\/p>\n

Also, we divided campaigns to put more effort into coverage of cities with client branches. For each advertising campaign, we have developed separate informers, selecting images of drivers that best suit our target audience.<\/span><\/p>\n

The cost per lead differed by language: the lowest was the cost of attracting an English-speaking audience (\u00a30.76), and the most expensive was an ad in Lithuanian (\u00a36.80).<\/span><\/p>\n <\/div>\n<\/section>\n\n\n\n

\n
\n

RESULTS<\/h2>\n
\n
\n

\n 717 <\/h2>\n

leads per month<\/p>\n <\/div>\n

\n

\n 1.3 <\/h2>\n

average lead cost, \u00a3<\/p>\n <\/div>\n

\n

\n 27.8 <\/h2>\n

thousand people, the average coverage of AC per month<\/p>\n <\/div>\n <\/div>\n

\n\n \n all cases\n <\/a>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"acf":[],"yoast_head":"\nTARGETING ON THE VERGE OF PERSONAL - Agency Sasquatch Digital<\/title>\n<meta name=\"description\" content=\"\u041b\u0456\u0434\u0433\u0435\u043d-\u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u0437 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u0432\u043e\u0434\u0456\u0457\u0432 \u0434\u043b\u044f \u0431\u0440\u0438\u0442\u0430\u043d\u0441\u044c\u043a\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 "Pulsus"\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ssqtch.com\/en\/cases\/targeting-na-grani-poimyonnogo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TARGETING ON THE VERGE OF PERSONAL - 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